How Much is a 2024 Toyota Sequoia?
The 2024 Toyota Sequoia is a completely redesigned, all-new full-size SUV that serves as Toyota’s flagship offering in the segment. This highly anticipated overhaul represents the first full model redesign for the Sequoia nameplate since 2008, bringing significant improvements in design, technology, performance, and capability.
With a bold new exterior styling, a refined and modern interior loaded with premium features, and a powerful new hybrid powertrain, the 2024 Sequoia aims to elevate Toyota’s presence in the competitive full-size SUV market. It combines immense cabin space with impressive off-road prowess and towing capacity, making it an attractive choice for families seeking a versatile and capable vehicle.
As Toyota’s largest SUV, the 2024 Sequoia is poised to go head-to-head against established rivals like the Chevrolet Tahoe, Ford Expedition, and Nissan Armada. With its fresh redesign, cutting-edge technology, and focus on both luxury and performance, the new Sequoia is set to make a bold statement in the Canadian market.
Get Pre-Qualified in Under 60 Seconds
All Credit Approved and 0 Money Down Options Available
Exterior Design & Dimensions
The 2024 Toyota Sequoia makes a bold first impression with its rugged yet refined exterior styling. This all-new third generation represents a dramatic departure from the previous model, with a more modern and muscular design language.
Up front, the Sequoia features a massive blacked-out grille with an integrated LED light bar, flanked by sleek LED headlights and an aggressive front bumper design. Chiseled body lines, flared fenders, and pronounced wheel arches give the Sequoia a planted, wide stance on the road. The profile view reveals an upswept beltline and a floating roof design that creates a sense of motion.
Around back, the full-width LED taillights extend across the liftgate, with a bold SEQUOIA nameplate embossed in the tailgate. A dual exhaust system with chrome finishers and an integrated rear bumper step add to the Sequoia’s tough truck-like looks.
In terms of dimensions, the 2024 Sequoia is a true full-size SUV, measuring 208.1 inches long, 79.6 inches wide, and 77.2 inches tall with a long 122.0-inch wheelbase. These dimensions make it larger overall than the outgoing second-generation model, providing more interior space while maintaining a relatively tight 39.6-foot turning circle.
Interior Design & Features
The interior of the 2024 Toyota Sequoia has been completely redesigned, offering a modern and luxurious cabin that’s a significant upgrade from previous generations. The new Sequoia can seat up to 8 passengers with its three rows of seating, providing ample room for families or groups.
Upon entry, you’re greeted by a spacious and refined interior with high-quality materials and attention to detail. The dashboard features a wide, horizontal design with a large touchscreen display that serves as the command center for the infotainment system. The layout is intuitive, with physical knobs and buttons for key functions like climate control.
Toyota has made a concerted effort to elevate the Sequoia’s interior with premium touches like available semi-aniline leather seating surfaces, real aluminum accents, and open-pore wood trim. The seats are supportive and comfortable, with available features like heated and ventilated front seats and heated second-row captain’s chairs.
Technology is a major focus in the new Sequoia, with a range of advanced features to keep passengers connected and entertained. The centerpiece is the available 14-inch touchscreen display, one of the largest in its class, which runs Toyota’s latest infotainment system with wireless Apple CarPlay and Android Auto compatibility. A premium JBL audio system with up to 14 speakers is also available for an enhanced audio experience.
Other notable interior features include a panoramic moonroof, a 12.3-inch digital instrument cluster, wireless charging, and multiple USB ports throughout the cabin. The Sequoia also offers a range of storage solutions, including a large center console and spacious door pockets, making it easy to keep the interior organized and clutter-free.
Engine, Powertrain & Performance
At the heart of the 2024 Toyota Sequoia is the all-new i-FORCE MAX hybrid powertrain, a groundbreaking system that combines a twin-turbo 3.5-liter V6 engine with an electric motor. This advanced hybrid setup generates an impressive 437 horsepower and a staggering 583 lb-ft of torque, making the Sequoia one of the most powerful SUVs in its class.
The i-FORCE MAX leverages a sophisticated 10-speed automatic transmission and a torque-rich electric motor to deliver instantaneous acceleration and robust low-end torque. This translates into effortless towing capabilities, with the 2024 Sequoia boasting a maximum towing capacity of 9,520 lbs (4,320 kg) when properly equipped. Whether you’re hauling a boat, trailer, or camper, the Sequoia has the muscle to handle it with confidence.
Despite its immense power, the i-FORCE MAX hybrid system also offers impressive fuel efficiency for a full-size SUV. Toyota estimates the 2024 Sequoia will achieve a combined fuel economy rating of around 22 mpg (10.7 L/100km), a significant improvement over the previous generation’s gas-only powertrain. This efficiency is further enhanced by the standard Automatic EV mode, which allows the Sequoia to operate solely on electric power under certain conditions, such as low-speed city driving.
Performance is equally impressive, with the 2024 Sequoia capable of sprinting from 0 to 60 mph (0-96 km/h) in just 6.7 seconds – remarkable for a vehicle of its size and heft. The i-FORCE MAX system provides instant throttle response and seamless power delivery, making the Sequoia feel nimbler and more agile than its dimensions might suggest.
2024 Toyota Sequoia Pricing in Canada
The all-new 2024 Toyota Sequoia is offered in five well-equipped trim levels in Canada, with starting prices ranging from $63,125 to $96,030 before taxes and fees. The base SR5 model kicks things off at $63,125, followed by the Limited at $72,320, the Nightshade Edition at $73,820, the Platinum at $80,960, and the range-topping TRD Pro at $96,030.
The SR5 is a great choice for those seeking a capable and spacious full-size SUV with a solid list of standard features. The Limited trim adds more premium amenities and tech, while the Nightshade Edition brings a sportier, blacked-out appearance. The Platinum is the luxury-focused model with premium leather, a panoramic moonroof, and more high-end touches. At the top of the lineup, the TRD Pro is designed for off-road adventuring with specialized equipment like Fox shocks, all-terrain tires, and underbody protection.
It’s worth noting that these MSRPs are for the 2024 Sequoia’s base configuration within each trim. Adding options, packages, and other upgrades will increase the final price accordingly. Factors like delivery fees and taxes can also impact the out-the-door cost. However, these starting prices give Canadian buyers a clear picture of the Sequoia’s pricing structure across its diverse trim lineup.
Key Standard Safety & Tech Features
The 2024 Toyota Sequoia comes loaded with an impressive array of standard safety and tech features designed to keep you and your passengers protected and connected on the road. At the forefront is Toyota Safety Sense 2.5+, the automaker’s latest suite of advanced driver-assistance technologies.
This comprehensive system includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, Full-Speed Range Dynamic Radar Cruise Control, and Road Sign Assist. These features work together to enhance your awareness of potential hazards, provide alerts, and even take corrective action in certain scenarios to help prevent collisions.
Inside the cabin, the Sequoia boasts a massive 14-inch touchscreen display as standard equipment, with even larger 14.5-inch and 15.6-inch options available on higher trims. This cutting-edge multimedia system offers intuitive controls, wireless Apple CarPlay and Android Auto connectivity, and seamless integration with your smartphone apps and content.
Other notable tech highlights include a 12.3-inch digital instrument cluster, a panoramic view monitor for easier maneuvering, and a premium JBL audio system with 14 speakers and subwoofer for an immersive listening experience. The Sequoia also features Toyota’s latest infotainment interface, which offers over-the-air updates to ensure your tech stays current.
With its advanced safety systems and cutting-edge tech features, the 2024 Toyota Sequoia aims to provide a confident, connected, and enjoyable driving experience for families and adventurers alike.
Available Packages & Options
The 2024 Toyota Sequoia offers a wide array of available packages and options to cater to different buyer needs and preferences. For those seeking enhanced off-road capabilities, the TRD Off-Road Package is an enticing choice. It includes specialized components like Bilstein shocks, skid plates, and all-terrain tires to tackle rugged terrain with confidence.
Audiophiles will appreciate the Premium Audio System, which delivers an immersive sound experience through a high-end speaker setup and amplifier. This option elevates the in-cabin entertainment to a whole new level, perfect for music enthusiasts or those who enjoy a cinematic audio experience on the go.
For those who crave an open-air driving experience, the Panoramic Moonroof is a must-have option. This expansive glass panel spans the length of the roof, allowing natural light to flood the cabin and providing a sense of spaciousness and airiness. On warm days, the moonroof can be tilted or fully opened to let in fresh air.
Families or those who frequently transport larger groups may opt for the Captain’s Chairs Package, which replaces the second-row bench with individual bucket seats. This not only enhances comfort for second-row passengers but also improves access to the third row, making it easier to climb in and out.
Other notable options include heated and ventilated front and rear seats, a hands-free power liftgate, and a suite of advanced driver-assistance technologies like adaptive cruise control and a surround-view camera system. These options allow buyers to tailor the Sequoia to their specific needs, whether it’s maximizing comfort, convenience, or safety features.
Towing & Off-Road Capability
When it comes to towing and off-road performance, the 2024 Toyota Sequoia delivers the capability you’d expect from a full-size SUV. With its robust body-on-frame construction and available four-wheel drive, the Sequoia is ready to tackle tough terrain and haul heavy loads.
On the towing front, the Sequoia boasts an impressive maximum towing capacity of up to 9,520 lbs (4,318 kg) when properly equipped. This puts it on par with rivals like the Ford Expedition and Chevrolet Tahoe, making it a capable choice for hauling boats, trailers, or recreational vehicles.
For those seeking even greater off-road prowess, Toyota offers the Sequoia TRD Pro trim. This rugged variant comes equipped with a host of specialized features designed for venturing off the beaten path. These include:
- Fox internal bypass shocks for improved damping over rough terrain
- 18-inch black TRD alloy wheels with all-terrain tires
- TRD-tuned suspension with increased ride height
- Skid plates to protect underbody components
- Unique TRD Pro exterior styling cues
With its advanced four-wheel-drive system, locking rear differential, and multiple terrain modes, the Sequoia TRD Pro is built to conquer challenging off-road conditions with confidence. Whether navigating rocky trails, muddy backroads, or sandy dunes, this capable SUV is ready to tackle it all.
Compared to rivals like the Ford Expedition Timberline and Chevrolet Tahoe Z71, the Sequoia TRD Pro holds its own in terms of off-road capability. While not quite as extreme as dedicated off-roaders like the Jeep Wrangler or Ford Bronco, the Sequoia TRD Pro strikes a nice balance between daily drivability and rugged performance when the pavement ends.
Interior Space & Cargo Room
The 2024 Toyota Sequoia offers a spacious and versatile cabin, catering to the needs of families and those who frequently carry passengers or cargo. With three rows of seating, the Sequoia can accommodate up to eight occupants, depending on the chosen configuration.
In the front row, the Sequoia provides ample legroom and headroom for even the tallest occupants. The second row offers generous space as well, with the option of captain’s chairs or a bench seat, depending on the trim level. The third row, while not as expansive as the first two rows, still provides sufficient legroom and headroom for adults to ride comfortably on shorter trips.
When it comes to cargo capacity, the 2024 Sequoia excels. With all three rows in use, there’s still a respectable 22 cubic feet of space behind the third row, perfect for groceries or a few pieces of luggage. Fold down the third row, and the cargo area expands to a generous 49 cubic feet, ample room for larger items or gear for outdoor adventures. For maximum cargo hauling, folding down both the second and third rows reveals a cavernous 92 cubic feet of cargo volume, allowing the Sequoia to swallow everything from furniture to camping equipment with ease.
Toyota has thoughtfully designed the Sequoia’s interior with various storage compartments and cubbies, ensuring that smaller items can be neatly organized and within reach. The available power-folding third row further enhances the convenience of configuring the Sequoia’s interior to suit your specific needs.
Fuel Economy Ratings
One of the most significant improvements in the 2024 Toyota Sequoia is its fuel efficiency. Thanks to the new hybrid i-FORCE MAX powertrain, the latest Sequoia boasts impressive fuel economy ratings for a full-size SUV.
According to Toyota’s estimates, the 2024 Sequoia is rated at 10.7 L/100km in the city, 8.4 L/100km on the highway, and 9.7 L/100km combined when equipped with two-wheel drive. For the four-wheel-drive models, the ratings are slightly higher at 11.2 L/100km city, 8.8 L/100km highway, and 10.2 L/100km combined.
These figures represent a substantial improvement over the previous generation Sequoia, which was powered by a thirsty 5.7-liter V8 engine. The outgoing model returned an EPA-estimated 16 mpg city, 19 mpg highway, and 17 mpg combined, translating to approximately 14.7 L/100km city, 12.4 L/100km highway, and 13.7 L/100km combined.
The 2024 Sequoia’s hybrid powertrain not only delivers better fuel efficiency but also offers more power and torque than the old V8. This combination of improved efficiency and performance is a significant selling point for the new Sequoia, especially in the face of rising fuel costs.
When compared to its rivals in the full-size SUV segment, the 2024 Sequoia holds its own in terms of fuel economy. For example, the 2023 Chevrolet Tahoe with a 5.3-liter V8 engine and four-wheel drive is rated at 13.8 L/100km city, 10.2 L/100km highway, and 12.4 L/100km combined. The 2023 Ford Expedition with its 3.5-liter EcoBoost V6 and four-wheel drive achieves 13.1 L/100km city, 9.8 L/100km highway, and 11.8 L/100km combined.
While the Sequoia’s fuel economy figures may not be class-leading, they represent a significant step forward for Toyota’s full-size SUV and should appeal to buyers seeking a balance of capability, space, and efficiency.
How the 2024 Sequoia Compares to Rivals
The redesigned 2024 Toyota Sequoia enters a highly competitive full-size SUV segment dominated by American brands. It will face off against stalwarts like the Chevrolet Tahoe, Ford Expedition, and Nissan Armada. While each of these SUVs brings something unique to the table, the new Sequoia has several advantages that allow it to hold its own.
Compared to the Chevy Tahoe, the Sequoia offers a more refined and upscale interior with higher-quality materials. It also has an edge with its standard hybrid powertrain, providing better fuel efficiency than the Tahoe’s gas-only V8 engine. However, the Tahoe’s starting price undercuts the Sequoia by several thousand dollars.
Against the Ford Expedition, the Sequoia’s hybrid system gives it a torque advantage for towing, while still delivering decent fuel economy. The Expedition counters with a smoother ride quality and a more spacious third row. Pricing between these two is relatively comparable when you factor in similar trim levels and options.
The Nissan Armada brings a robust V8 engine and impressive towing ratings, outmuscling the Sequoia’s hybrid V6 in that regard. But the Armada suffers from poor fuel economy and an interior that feels dated compared to the thoroughly modern Sequoia cabin. The Sequoia also has the edge in terms of advanced safety tech and multimedia features.
While the domestic SUV brands have long heritage in this segment, Toyota brings its reputation for reliability, quality, and strong resale value to the table with the 2024 Sequoia. Its cutting-edge hybrid powertrain also gives it an efficiency advantage in the city, even if the capability and towing ratings fall just short of V8-powered rivals when properly equipped.
What the Reviews Say
The all-new 2024 Toyota Sequoia has been garnering significant praise from automotive experts and critics since its unveiling. Many reviews highlight the SUV’s impressive redesign, focusing on its refined interior, robust capabilities, and cutting-edge hybrid powertrain.
Edmunds commends the Sequoia’s “brawny yet fuel-efficient hybrid powertrain,” stating that it delivers “plenty of power for towing and hauling while returning respectable fuel economy estimates.” They also appreciate the spacious cabin and user-friendly technology, noting that the available 14-inch touchscreen is “one of the largest and most modern systems in any vehicle.”
Car and Driver praises the Sequoia’s off-road prowess, particularly in the TRD Pro trim, which they describe as “one of the most capable full-size SUVs for venturing off the beaten path.” They also highlight the SUV’s comfortable ride and well-insulated cabin, making it a capable long-distance cruiser.
However, some reviews point out potential weaknesses. MotorTrend notes that while the Sequoia’s interior is a significant improvement over its predecessor, some of the materials and design elements still fall short of luxury rivals. They also mention that the third-row seating could be more spacious and comfortable for adults.
Overall, the consensus among experts is that the 2024 Toyota Sequoia represents a significant step forward for the nameplate, offering a compelling blend of capability, efficiency, and modern amenities in a package that should appeal to families and adventure seekers alike.
Sequoia’s Target Buyer & Brand Loyalty
Toyota has cultivated a loyal following among truck and SUV buyers over the years, and the 2024 Sequoia aims to solidify that brand loyalty. The full-size SUV segment caters to a specific customer base – families seeking ample interior space, towing capability, and a vehicle that can handle rugged adventures. With its robust construction, spacious cabin, and off-road prowess, the new Sequoia checks all the boxes for this target demographic.
Toyota’s reputation for reliability and longevity has endeared the brand to many buyers, particularly those seeking a vehicle that can withstand the rigors of family life and outdoor pursuits. The Sequoia’s heritage as a capable and durable SUV, combined with its modern updates for 2024, makes it an attractive option for Toyota loyalists seeking to upgrade or those new to the brand but drawn to its reputation.
Brand loyalty often stems from positive ownership experiences, and Toyota consistently ranks high in customer satisfaction surveys. This bodes well for the Sequoia, as satisfied owners are more likely to remain within the Toyota family when it’s time for their next vehicle purchase. The automaker’s strong residual values and reputation for quality also contribute to customer retention.
With its mix of family-friendly features, off-road capability, and Toyota’s brand cachet, the 2024 Sequoia is poised to appeal to a diverse range of buyers – from adventurous families seeking a rugged SUV to those prioritizing interior space and towing capacity. Toyota’s loyal customer base, particularly among truck and SUV enthusiasts, will likely embrace the new Sequoia as a worthy successor to its predecessor.
New for 2024 Design & Updates
The 2024 Toyota Sequoia represents a complete redesign and overhaul of Toyota’s full-size SUV offering. This all-new third generation replaces a model that had been largely unchanged since 2008. The updates for 2024 are extensive, bringing the Sequoia into the modern era with bold new styling, a refined interior, the latest tech features, and a fuel-efficient hybrid powertrain.
On the outside, the 2024 Sequoia sports a tough, chiseled look with an imposing front grille, angular headlights, and muscular body lines. It maintains a traditional SUV profile but with a sleeker, more aerodynamic shape than its boxy predecessor. The rear styling features striking LED taillights and an integrated rear spoiler.
Moving inside, the cabin has been completely revamped with higher-quality materials, a more contemporary design, and increased space. The layout is driver-focused with a large center touchscreen angled toward the driver. Available interior trim options like open-pore wood and aluminum accents give it an upscale, premium feel.
Perhaps the biggest update is under the hood with Toyota’s new i-FORCE MAX hybrid powertrain. It pairs a twin-turbo 3.5L V6 engine with an electric motor, 10-speed automatic transmission, and 48V hybrid battery. This allows for robust power output while delivering significantly improved fuel efficiency over the old V8 engine.
Other key changes include an all-new platform with a more rigid body structure, an updated multi-link rear suspension, and more advanced driver-assistance systems like Toyota Safety Sense 2.5+. The 2024 Sequoia also gains additional multimedia tech like a digital instrument cluster and available 14″ touchscreen.
Conclusion: Is the 2024 Sequoia Worth It?
After exploring the redesigned 2024 Toyota Sequoia, it’s clear that this full-size SUV offers a compelling package for Canadian buyers seeking a refined, spacious, and capable family hauler. With a starting price of $63,125 CAD, the Sequoia delivers a premium experience with its modern styling, upscale interior, and long list of standard tech and safety features.
One of the Sequoia’s key strengths is its new i-FORCE MAX hybrid powertrain, which provides a blend of robust performance and improved fuel efficiency over previous gas-only models. The standard twin-turbo V6 hybrid setup delivers ample power for towing and off-roading, while also promising respectable fuel economy ratings for its size.
Inside, the Sequoia impresses with its spacious three-row cabin, high-end materials, and a bevy of available luxury amenities like heated/ventilated seats, a panoramic moonroof, and a massive 14-inch touchscreen. Passenger comfort is a priority, as is cargo versatility with generous room for hauling gear.
For those seeking off-road prowess, the range-topping TRD Pro model, starting at $96,030 CAD, transforms the Sequoia into a capable adventurer with its specialized suspension, all-terrain tires, and underbody protection. And across the lineup, the Sequoia offers strong towing capacities up to 9,000 lbs.
While the Sequoia’s pricing positions it as a premium choice, its combination of refinement, capability, and cutting-edge hybrid technology could make it worth the investment for many Canadian families. With a fresh redesign bringing it into the modern era, the 2024 Toyota Sequoia shapes up as one of the most compelling and well-rounded full-size SUV options on the market.
Get Approved Today
See if you qualify in under 60 seconds
Questions About The 2024 Toyota Sequoia Pricing
How much will the 2024 Toyota Sequoia cost in Canada?
The 2024 Toyota Sequoia starts at a Manufacturer’s Suggested Retail Price (MSRP) of $60,875 CAD for the base SR5 model. Prices go up to $96,030 CAD for the top Sequoia TRD Pro model. Specific pricing depends on the trim level and options selected.
What trim levels and packages will be available for the 2024 Sequoia in Canada?
The 2024 Sequoia will be offered in Canada in SR5, Limited, Platinum, TRD Pro, and Nightshade Special Edition trim levels. Optional packages include the TRD Sport Package, Premium Audio with Dynamic Navigation, TRD Off-Road Package, and the newly added Platinum TRD Package for 2024.
What is the fuel economy rating of the 2024 Sequoia in Canada?
The 2024 Sequoia has an estimated fuel economy rating of 12.5L/100 km city and 10.7L/100 km highway when equipped with the standard hybrid powertrain. This makes it among the most fuel efficient full-size SUVs in Canada.
What is the seating and cargo capacity of the 2024 Toyota Sequoia?
The 2024 Sequoia seats either 7 or 8 passengers depending on the second row bench or captain’s chairs configuration. Maximum cargo capacity goes up to 3,419 litres with the second and third row seats folded down. There is also generous leg and headroom throughout.
What towing and payload capacity does the 2024 Sequoia have?
The 2024 Sequoia has a maximum towing capacity of up to 4,085 kg (9,000 lbs). Payload capacity ranges from 680 kg (1,500 lbs) on base models up to 771 kg (1,700 lbs) on TRD Pro 4×4 models equipped with the available rear load leveling air suspension.
What is the powertrain and performance of the new 2024 Sequoia?
The 2024 Sequoia comes equipped with an advanced 409 horsepower 3.5L Twin-Turbo V6 Hybrid i-FORCE MAX powertrain. This provides strong acceleration while maintaining impressive fuel efficiency for a vehicle of this size.
What off-road and traction features are offered on the 2024 Sequoia?
For improved traction on different terrains, the 2024 Sequoia offers a Two-Speed Transfer Case, Multi Terrain Select and Crawl Control. The TRD Pro and models with available Off-Road Package also add a Torsen Limited-Slip Differential, Multi-Terrain Monitor camera system, and more for serious off-road use.
What safety and technology features are included on the 2024 Sequoia?
All 2024 Sequoia models come standard with the latest Toyota Safety Sense 3.0 system, including Pre-Collision System and Dynamic Radar Cruise Control. Higher trims add more advanced driver aids like a surround view camera system. On the tech side, a 12.3 inch touchscreen, WiFi hotspot, wireless charging and more are offered.
What updates and changes were made to the 2024 Sequoia redesign?
The 2024 Sequoia rides on an all-new body-on-frame platform with a longer wheelbase for improved ride quality and interior space. The exterior and interior were completely redesigned with bolder, more truck-inspired styling and premium amenities. The new i-FORCE MAX hybrid powertrain also debuted.
How does the size of the 2024 Sequoia compare to previous model years?
With its complete redesign for 2024, the new Sequoia has grown substantially in size compared to previous generations. Overall length is up by 280 mm, the wheelbase grew by 180 mm, and it stands around 76 mm taller as well. This allows for even more passenger and cargo room.
When will the 2024 Toyota Sequoia first go on sale in Canada?
According to Toyota Canada, the all-new 2024 Toyota Sequoia is slated to arrive at Canadian Toyota dealerships in Fall 2023 as a 2024 model year vehicle. Specific details may vary by region across the country.
Will there be any changes or updates to Sequoia for the 2025 model year?
Full details on the 2025 Sequoia are not yet available. However, given that 2024 marked an all-new generation, major changes are unlikely for 2025. Possible updates could include new color or trim options, additional package content, and minor feature revisions.
How long is the warranty coverage on the 2024 Sequoia?
The 2024 Sequoia comes with a 3 year/60,000 km comprehensive warranty. There is also 5 year/100,000 km powertrain coverage and a longer 8 year/160,000 km warranty that covers key hybrid components on hybrid models.
Does the 2024 Sequoia require premium or regular grade fuel?
Even with its 409 horsepower twin-turbo hybrid V6, the 2024 Sequoia is designed to run on regular 87 octane gasoline, rather than pricier premium grades. This helps save on fuel costs for owners.
How does Toyota Canada plan to market and target the 2024 Sequoia?
Expect Toyota Canada to strongly market the 2024 Sequoia’s bold new styling, impressive capability and ample passenger and cargo space to attract young, active families looking for their next SUV. New amenities and tech should also appeal to empty nesters wanting luxury and refinement. Regional marketing may also focus on winter and off-road credentials.
What are some key competitors to the Toyota Sequoia in Canada?
The Sequoia competes most directly against other full-size truck-based SUVs like the Chevrolet Tahoe/Suburban, GMC Yukon, Ford Expedition, Nissan Armada and Dodge Durango. The Sequoia aims to differentiate itself with the new hybrid powertrain, Toyota’s reputation for quality and high resale value.
How does resale value of the Toyota Sequoia typically compare to rivals in Canada?
As with most Toyota truck and SUV models, the Sequoia tends to maintain exceptional resale value in the Canadian used vehicle market. For example, Canadian Black Book currently scores the Sequoia well above the segment average for retained value after the first 5 years of ownership.
Will there be any changes to Sequoia production for the 2024 model?
Yes, major investments were made to upgrade Toyota’s manufacturing facilities in Princeton, Indiana where the Sequoia is exclusively built. The plant has new equipment and processes tailored specifically for the all-new 2024 Sequoia and its unique new platform and powertrain.
Is the 2024 Toyota Sequoia expected to sell well in Canada?
Early predictions suggest strong Canadian demand for the all-new, more capable and efficient 2024 Sequoia. The full-size SUV segment has been growing in recent years, and the Sequoia’s bold new look and long list of upgrades should attract considerable interest from SUV shoppers across the country.