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Is Legit?

Is Legit?

In today’s digital age, the traditional process of securing an auto loan has undergone a significant transformation. As more and more Canadians embrace the convenience of online services, the realm of auto lending has followed suit, with a growing number of online platforms offering borrowers a streamlined and hassle-free way to obtain financing for their dream vehicles.

The rise of online auto lending has revolutionized the way Canadians approach the car-buying process. Gone are the days of visiting multiple lenders, filling out endless paperwork, and enduring lengthy waiting periods. With just a few clicks, borrowers can now access a vast network of lenders, compare rates, and secure pre-approvals from the comfort of their homes or on-the-go.

However, as with any online service, the emergence of these digital auto loan providers has also given rise to concerns about legitimacy. In a world where scams and fraudulent activities are all too common, some borrowers are understandably wary of entrusting their financial futures to unfamiliar online entities. The question of “Is this company legitimate?” echoes through the minds of many, casting a shadow of doubt over the convenience and benefits promised by these modern lending platforms.

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What is is a Canadian online auto loan marketplace that connects borrowers with a network of lenders across the country. Launched in 2015, the company operates as a loan matching service, rather than providing loans directly.

The process begins when a borrower fills out an application on the website, providing details about their credit history, income, and the vehicle they wish to finance. The company then uses this information to match the borrower with potential lenders from their network that may be willing to provide a loan. currently has partnerships with over 30 lenders, including major banks, credit unions, and specialized auto financing companies. This broad network allows them to serve borrowers across Canada with varying credit profiles and financial situations.

While the company doesn’t directly fund loans, their role is to streamline the process by presenting borrowers with multiple loan offers from their network of lenders. Borrowers can then compare rates and terms before selecting the option that best suits their needs. Reviews and Reputation

One of the key indicators of a company’s legitimacy is its online reputation and customer reviews. In the case of, a quick look at popular review platforms like TrustPilot can provide valuable insights into how the service is perceived by actual users.

On TrustPilot, maintains a respectable rating of 4.2 out of 5 stars, based on over 1,000 reviews. This score places the company squarely in the “Great” category, suggesting a generally positive overall experience for most customers.

Digging deeper into the reviews, a few common themes emerge. Many satisfied customers praise for its low interest rates, quick approval process, and helpful customer service representatives. Positive reviews often highlight the convenience of the online application process and the wide range of lenders available through the platform.

For example, one reviewer wrote, “I was able to get approved for a car loan with a great interest rate, despite having less-than-perfect credit. The process was straightforward, and the team at guided me through every step.”

However, not all reviews are glowing. Some customers have reported issues with communication breakdowns, unexpected fees, or difficulties during the loan process. Negative reviews tend to cite frustrations with unresponsive customer service or misleading information about loan terms and conditions.

One dissatisfied customer stated, “I was initially quoted a low interest rate, but when it came time to finalize the loan, the terms had changed significantly. I felt misled and ended up going with a different lender.”

Overall, while there are certainly some negative experiences documented online, the majority of reviews for appear to be positive. The company seems to have cultivated a generally good reputation among borrowers, though it’s clear that some customers have encountered issues along the way.


Signs of a Legitimate Auto Loan Company

When navigating the world of auto loans, it’s crucial to separate legitimate lenders from potential scams. Reputable auto loan companies share several key characteristics that borrowers should look for to ensure a safe and transparent lending experience.

First and foremost, a legitimate auto loan provider must be properly registered and licensed to operate in the regions they serve. In Canada, lenders are subject to both federal and provincial regulations, which aim to protect consumers from predatory lending practices. Verifying a company’s licensing status is a simple yet effective way to gauge its legitimacy.

Reputation is another crucial factor to consider. A legitimate auto loan company should have a well-established presence, with a track record of positive reviews and testimonials from satisfied customers. Online review platforms, such as Trustpilot and the Better Business Bureau (BBB), can provide valuable insights into a lender’s reputation and customer service quality.

Transparency is also a hallmark of a reputable auto loan provider. Legitimate lenders should be upfront about their terms and conditions, including interest rates, fees, and the overall cost of borrowing. They should never pressure borrowers into making hasty decisions or employ deceptive sales tactics. Instead, they should provide clear explanations and allow borrowers ample time to review and understand the loan agreement.

Finally, a legitimate auto loan company should prioritize customer service and support. They should have accessible channels for communication, such as phone lines, email, and online chat, and should respond promptly to inquiries and concerns. A commitment to customer satisfaction is a strong indicator of a company’s legitimacy and professionalism.


Analyzing’s Legitimacy

To determine if is a legitimate auto loan provider, it’s crucial to examine key factors that separate reputable lenders from potential scams. Here’s a closer look at how measures up:


Registered Business Entity: is a registered business entity in Canada, incorporated as 2499929 Ontario Inc. This legal status is a positive sign, as legitimate companies are required to register and follow regulations.

Physical Business Address: The company lists a physical address in Mississauga, Ontario on its website and corporate filings. While not a guarantee, having an actual office location adds credibility compared to operations with only virtual presences.

No Major Scandals or Legal Issues: Research did not uncover any significant lawsuits, regulatory actions, or widespread scandals involving A clean record in this regard is an important legitimacy indicator.

Mostly Positive Independent Reviews: On third-party review sites like TrustPilot, maintains an overall rating of 4.2 out of 5 from over 1,000 reviews. While not perfect, this suggests a track record of satisfactory service for many customers.


Based on these key factors, appears to meet the criteria of a legitimate auto loan company operating in Canada. They have proper legal standing, a physical presence, avoid major controversies, and earn mostly positive feedback from independent customer reviews.


Other Top Online Auto Loan Providers in Canada

While is a major player in Canada’s online auto lending space, it’s not the only game in town. Several other companies have emerged as legitimate options for Canadians seeking auto financing through digital channels.


Car Loans Canada is one such company that has made a name for itself in recent years. With a user-friendly online platform and a network of lenders across the country, Car Loans Canada promises a hassle-free experience for borrowers. The company boasts a strong reputation, with positive reviews praising its transparency, competitive rates, and excellent customer service.

Consumer Auto Finance is another notable player in the online auto loan space. This company prides itself on its ability to approve borrowers with less-than-perfect credit, making it an attractive option for those who may have struggled to secure financing through traditional lenders. While Consumer Auto Finance has a generally positive reputation, some reviews suggest that its interest rates can be on the higher side.

Approval Genie takes a slightly different approach, positioning itself as a loan matching service that connects borrowers with a variety of lenders based on their specific needs and credit profiles. This platform has garnered a loyal following among Canadians who appreciate the convenience of comparing multiple loan offers in one place. However, some users have reported inconsistencies in the quality of lenders presented through the service.

Advantage Auto Loans is another online lender that caters to borrowers with less-than-ideal credit histories. While the company has a solid reputation for approving applicants who may have been turned down elsewhere, some reviews suggest that its interest rates and fees can be higher than industry averages.


How to Spot Auto Loan Scams

While the auto loan industry in Canada has many reputable lenders, there are also scammers looking to take advantage of unsuspecting borrowers. Spotting the red flags of an auto loan scam is crucial to protecting your finances and avoiding costly traps. Here are some common warning signs to watch out for:


One major red flag is any lender asking for large upfront fees before approving or disbursing your loan. Legitimate lenders may charge application fees, but they should be reasonable and disclosed upfront. Beware of any requests for hundreds or thousands of dollars in advance.

High-pressure sales tactics and rushed decision-making are other telltale signs of a potential scam. Reputable lenders will give you ample time to review the loan terms and make an informed decision. If a lender is pushing you to act immediately or using aggressive sales techniques, it’s wise to proceed with caution.

Vague or confusing loan terms and rates are another cause for concern. Legitimate auto lenders should be transparent about the interest rates, fees, and repayment schedule from the outset. If the terms seem intentionally unclear or the lender is evasive about providing clear details, it could be a sign of deceptive practices.

Finally, be wary of any lender making guarantees or promises that seem too good to be true. Claims of guaranteed approval or unrealistically low rates, regardless of your credit history, should raise suspicion. Reputable lenders will evaluate your creditworthiness and provide realistic loan options based on your financial situation.

When seeking an auto loan, it’s essential to remain vigilant and prioritize caution over convenience. Taking the time to research lenders, read reviews, and compare offers can help you avoid falling victim to auto loan scams and ensure a safe, legitimate borrowing experience.


Tips for Getting the Best Auto Loan Rates

Securing a favorable auto loan rate requires diligence and preparation. One of the most crucial steps is to check your credit score and history before applying for a loan. Lenders use your credit score as a key factor in determining the interest rate they offer, so it’s important to understand where you stand. You can obtain your credit report from major credit bureaus like Equifax and TransUnion.

Next, calculate a realistic budget for your monthly car payments. Experts generally recommend keeping your total monthly vehicle expenses, including loan payments, insurance, and maintenance, below 20% of your monthly income. By understanding your budget constraints, you can narrow your search to loans with affordable payments.

Once you have a clear picture of your credit standing and budget, it’s time to shop around. Get quotes from multiple lenders, including banks, credit unions, and online auto loan providers. Compare not only the interest rates but also the loan terms, fees, and any additional costs. Don’t be afraid to negotiate – lenders may be willing to offer a better rate or terms if you present a competitive offer.

When negotiating, focus on the overall cost of the loan, not just the monthly payment. A lower monthly payment spread over a longer loan term could result in paying more interest over the life of the loan. Consider factors like the loan duration, down payment requirements, and any prepayment penalties.

Finally, be prepared to provide documentation to support your loan application. Lenders will typically require proof of income, employment, and residency. Having these documents ready can streamline the approval process and demonstrate your creditworthiness.


The Legitimacy Verdict on

After thoroughly analyzing the various factors that contribute to the legitimacy of an online auto loan provider, emerges as a credible and trustworthy option for Canadian borrowers seeking vehicle financing. While no company is perfect, exhibits several key signs of legitimacy that borrowers should find reassuring.

On the positive side, is a registered business entity in Canada with a physical business address, lending credibility to its operations. Furthermore, the company has garnered a respectable 4.2 out of 5 rating on TrustPilot, with numerous positive reviews praising the low rates and quality of service provided. The absence of any major scandals or lawsuits involving the company also bodes well for its reputation.

However, it’s important to note that is not a direct lender but rather a loan-matching service that connects borrowers with lenders from its network. While this model can be beneficial in terms of providing multiple loan options, it also introduces an additional layer of complexity and potential risk, as the ultimate lending experience will depend on the specific lender you are matched with.

Overall, considering the positive reviews, legitimate business registration, and lack of major red flags, appears to be a legitimate and viable option for Canadian borrowers seeking auto loans. However, as with any financial decision, it’s crucial to exercise due diligence, thoroughly review the terms and conditions of any loan offers, and carefully evaluate your personal financial situation before committing to a loan agreement.


Buyer Beware: Final Thoughts on Avoiding Auto Loan Scams

Securing an auto loan is a major financial decision that requires due diligence. While there are many reputable lenders operating in Canada, the rise of online lending has also opened the door for potential scams and predatory practices. As a borrower, it’s crucial to remain vigilant and take proactive steps to protect yourself from falling victim to fraudulent schemes.

Throughout this article, we’ve highlighted several red flags that should raise concerns when evaluating an auto loan provider. These include requests for large upfront fees, high-pressure sales tactics, vague or misleading terms and conditions, and a lack of transparency regarding rates and fees. If a lender exhibits any of these warning signs, it’s best to steer clear and continue your search elsewhere.

Before committing to any auto loan, it’s essential to conduct thorough research on the lender’s reputation, licensing, and regulatory compliance. Seek out independent reviews, consult with consumer protection agencies, and verify the lender’s credentials. Additionally, never hesitate to ask questions and request clarification on any aspect of the loan agreement that you find confusing or concerning.

By remaining cautious, diligent, and informed, you can navigate the auto loan process with confidence and avoid falling prey to unscrupulous lenders. Remember, a legitimate lender should be transparent, upfront, and willing to work with you to find a fair and reasonable financing solution that aligns with your financial goals and circumstances.

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Questions About is a legitimate auto financing company operating in Canada. They are an online loan broker that connects borrowers with lenders across the country to help Canadians get approved for car loans. has been operating since 2013 and has helped over 500,000 Canadians get approved for car financing. They work with a network of trusted lenders and have a strong track record of customer satisfaction. Their website is secure and they use encryption to protect users’ personal information.


Independent review sites like TrustPilot give a rating of 4 out of 5 stars based on over 300 reviews, indicating most customers have a positive experience. They are an accredited business with the Better Business Bureau (BBB). The company responds promptly to consumer complaints filed on BBB and works to resolve issues.


So in summary – yes, is a legitimate service based on years in business, industry certifications, positive customer reviews, and their focus on data security and customer service. Canadians can feel confident using their services to find competitive offers on auto loans. offers a wide variety of car loans to suit different budgets and credit situations, including:


– New and used vehicle loans

– Bad credit auto loans

– No credit car loans

– Lease buyout loans

– High-risk auto financing


Their lending partners provide loans for cars, trucks, SUVs, minivans and more. Loan terms available range from 12 months up to 8 years.


So whether you have good credit or credit challenges, works to match applicants with a lender willing to finance their vehicle purchase. Their goal is to help all Canadians get behind the wheel of the vehicle they need.

The loan process with is convenient, fast and online:


  1. Complete Loan Application: You fill out a short online form with basic personal and vehicle details. This pre-qualifies you.


  1. Get Matched With Lenders: searches their lender network and matches you with up to 4 lenders suited to your loan requirements.


  1. Compare Loan Offers: You review personalized loan offers detailing rate, term length, monthly payment etc. and pick your favorite.


  1. Final Loan Approval: You complete final approval directly through the lender. This may require income verification paperwork.


Once approved, partners with dealerships to get you your car. The online process takes only a few minutes to complete. You get access to multiple lenders and offers instead of just what a dealership provides.

No, there is no fee to submit a loan application on Their services connecting consumers to lenders are free.


As an online loan broker, gets paid by lenders when they fund a loan. So consumers don’t pay anything to use their loan services.


Even if your application doesn’t get approved, you can go through their lending marketplace at no cost. This makes them an affordable option compared to using just a dealership that may charge fees for submitting applications.


So Canadians can shop for their best auto loan match hassle-free thanks to’s free application process. works with lenders that provide auto financing for borrowers with a wide range of credit scores:


– Excellent credit (720+ score): Best interest rates from 3.99%

– Good credit (680-719 score): Available rates from 4.99%

– Average credit (620-679 score): Rates from 6.49%

– Poor/Bad credit (below 620 score): High-risk loans at higher rates


So they cater to all credit profiles. Even if you have a history of slow payments, consumer proposal, or bankruptcy, their lending partners may approve you for a car loan.


Just keep in mind, lower credit scores qualify for higher interest rates. By sharing your score, matches you to lenders suited for that credit risk profile. This saves you time instead of applying randomly at dealerships.

Yes, provides financing for private car sales, not just dealership vehicles. Their lenders can fund a personal loan for purchasing a used car from any seller, including:


– Private owners

– Classified listings

– Friends or family

– Auto auctions

– Independent dealerships


This gives used car buyers more options beyond dealer inventory. As long as you have the sale paperwork, has lending partners to finance private party vehicle sales for their customers.


Just inform them at the time of application the loan is for a private sale, so they can match you properly. approves loans ranging from $5,000 up to $150,000. The amount you qualify for depends on factors like:


– Income level

– Debt-to-income ratio

– Credit score and history

– Down payment amount

– Cost of vehicle


To give an example, if you make $50,000 per year and have a credit score of 700, qualifying loan amount could be:


– Up to $25,000 (50% of income) for a basic used car

– $40,000 to $50,000 (if good credit and down payment) for a newer SUV.


Be realistic when applying regarding monthly payments you can afford. Also the higher the loan amount, the higher your interest cost over the full term.

The approval process takes less than 1 hour in most cases. Here is the timeline:


– Online application: 8-10 minutes

– Matched with lenders: Within 5 minutes

– Presented loan offers: 15-20 minutes

– Select offer and finish approval requirements: 15-30 minutes


So from completing the application to getting a final yes on a car loan, the entire process may only take 30-60 minutes total. uses real-time lending technology to connect consumers to multiple lenders at once. This speeds up approval times versus applying one-by-one at dealerships.


As soon as you have an approved application, you can shop for your next car or truck.

Submitting a loan application through results in a soft credit check, not a hard inquiry. So it does not negatively impact your credit score.


Here is the difference:


– Soft Check: A soft credit check allows lenders to view your credit report and score to make a pre-qualified offer but does not deduct any points. starts with a soft check.

– Hard Check: This is when the chosen lender does a complete review of your credit file to confirm approval. Hard checks can temporarily drop a score by a few points.


So you can shop confidently on marketplace knowing it will not cost you anything credit-wise. Just limit hard checks from lenders once you have an offer.

After choosing a loan offer, the lender will require proof of ID, income, residence, auto insurance info, and possibly other paperwork such as:


– Driver’s license

– Recent pay stubs

– Bank statements

– Proof of address

– Existing vehicle insurance papers

– References


Having these documents ready speeds up the verification and final approval process. also partners with dealerships, so you may finalize paperwork there.


Bring the necessary files either electronically or hard copies when going to pick up your new vehicle. This gets you driving away sooner!

An approved application through gives you access to their Canada-wide dealership network. The car buying process works seamlessly as follows:


  1. Get matched with available dealers after choosing your lender
  2. Dealer assists you in finding the right car and can arrange delivery
  3. Present pre-approval details for any vehicle in inventory
  4. Test drive cars and finalize purchase paperwork at dealership


This saves you time shopping around at multiple lots. partners take care of the financing component so you focus on picking out your new ride. Then drive it home hassle-free! offers their customers flexibility in choosing payment schedules. Loan repayment options include:


– Weekly: Smaller payments made each week

– Bi-weekly: Every two weeks is common payroll cycle

– Semi-monthly: Twice per month spread out

– Monthly: One larger payment each month


Whichever works best for your budgeting. Keep the consistent schedule though as payment dates impact credit reporting.


You can set up automatic withdrawals from a bank account on the payment due date. This prevents missed installments and penalties which also hurts your credit score.

Yes, provides borrowers with additional savings through special promotions such as:


– Cash rebates off loan principal

– Reduced interest rates

– Extended payment term options

– Flexible underwriting programs

– Giveaways and contests for customers


These incentives vary over time depending on lender promotions. But they do add to the overall value consumers receive financing through versus alternative sources.


You may see lower rates, cash to spend on extras, or more time to pay off the loan. Be sure to ask what current incentives apply when getting matched to lender terms. has lending partners willing to finance virtually any make and model of car, truck or SUV including:


– All major brands: Ford, Honda, Toyota, GM, Chrysler etc.

– Luxury vehicles: BMW, Mercedes, Lexus, Audi, Tesla

– Specific models: F-150, Civic, RAM 1500, Grand Cherokee

– Older and classic vehicles


The year, mileage and sale price just impact loan amount and rate offered. With over 500,000 approvals, though, they cater to all vehicle types.


So whether you want that fully loaded RAM truck for work, certified pre-owned sedan for the family, or vintage collector car – can assist securing financing.

Yes, offers a lease buyout loan product that finances the residual purchase of your leased vehicle when the term ends.


Here is how their lease buyout program works:


  1. Your auto lease through manufacturer or another lender reaches final months
  2. You apply for lease buyout loan with near end of lease
  3. Get approved financing for residual vehicle buyout amount
  4. Pay off lease balance and own car free and clear!


This program gives peace of mind knowing you have a lender in place. It saves the hassle of disposing the asset or negotiating extensions with your leasing agent.

Interest rates on loans obtained through typically range from 3.99% up to 29.99% depending on your credit situation.


In addition to the interest rate, you may pay certain fees such as:


– Origination fee: 1% to 5% of loan amount

– Documentation fee: $300 to $400

– Title registration fee

– Sales tax on interest payments


Exact rates and applicable fees get disclosed upfront once matched with a lender. There are no hidden surprises or obligations – you can choose to accept the loan offer or decline.

The easiest way to qualify for the lowest rates on is to:


– Have good credit: 720+ credit score is ideal

– Apply with a co-signer: Compensates if your score is lower

– Put down a larger down payment: 20% or higher

– Choose shorter loan term: 48 months max if possible


Rates are primarily based on risk and paying down principal faster reduces that risk. Following the above criteria results in the best rates from their lending partners.


Even if you don’t meet all requirements, having some strengths improve offered rates significantly versus not trying at all.

If your initial application gets declined, don’t fret! Here are steps to take:


– Review the decline reason and work to resolve it if possible

– Adjust parameters like higher down payment or shorter loan term and reapply

– Consider adding a creditworthy cosigner to strengthen qualifications

– Request a copy of your credit report so you see what lenders view

– Continue building your credit history by making all payments on time


Then in a few months after improving your credit or financial profile, retry the application process. Situations change – so may match and approve you next time. Don’t give up!

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