Car Deal Canada

Is There Going To be a 2025 Kia Soul?

Maroon Kia soul driving
Istock.com/Artistic Operations

When the Kia Soul first burst onto the scene in 2008, it disrupted the compact SUV segment with its unapologetically boxy shape and distinctly quirky design. At a time when sleek, rounded crossovers were the norm, the Soul dared to be different – and it paid off in spades.


Inspired by the iconic boxy vehicles of the past like the VW Microbus, the Soul’s upright stance and squared-off edges provided a refreshing alternative for consumers seeking something truly unique. Its tall greenhouse and generous cargo capacity belied its compact footprint, offering unparalleled versatility and practicality wrapped in an unmistakable style.


From the outset, the Kia Soul captured the imagination of drivers seeking personality and character in their rides. Its funky exterior styling, combined with a spacious and flexible interior, quickly established it as a cult favorite among urbanites, young families, and anyone with an appreciation for standout design.


Over the years, the Soul has undergone several redesigns and updates, but its signature boxy silhouette and ample cargo space have remained constants. These core attributes have not only cemented the Soul’s place in Kia’s lineup but have also earned it a loyal following of fans who embrace its bold, convention-defying spirit.

Get Pre-Qualified in Under 60 Seconds

All Credit Approved and 0 Money Down Options Available

 

A Cult Classic in the Making

When the Kia Soul first hit the roads in 2008, its boxy, unconventional shape turned heads and raised eyebrows. Little did anyone know that this quirky compact SUV would go on to cultivate a devoted following and cement itself as an automotive cult classic.

Part of the Soul’s charm stemmed from its bold, unapologetic design that defied traditional automotive styling norms. With its upright stance, squared-off lines, and distinctive front end, the Soul exuded a funky, confident personality that resonated with buyers seeking something different from the sea of lookalike crossovers and SUVs.

As the years passed, the Soul’s reputation only grew, propelled by a combination of practicality, affordability, and an undeniable cool factor. Accolades and awards soon followed, with the Soul earning recognition for its value, safety, and clever packaging from respected automotive authorities like the Insurance Institute for Highway Safety (IIHS) and J.D. Power.

Perhaps most notably, the Soul captured the hearts and minds of younger buyers, who embraced the vehicle’s unique styling and personalization options. Kia capitalized on this appeal, offering a range of vibrant color choices and trim levels tailored to different tastes and lifestyles. The Soul’s popularity among this demographic solidified its status as a counterculture icon, challenging the notion that practicality and personality couldn’t coexist in the same vehicle.

Over the years, the Soul’s cult following has only grown stronger, with owners forming enthusiast clubs, attending Soul-centric events, and proudly displaying their affection for the boxy crossover through customizations and accessories. In many ways, the Soul has transcended its role as a mere mode of transportation, becoming a statement of individuality and a symbol of defying conformity on the road.

 

Rumors of the Soul’s Demise

The beloved Kia Soul has captured the hearts of many with its distinctive boxy shape and undeniable charm. However, a dark cloud of uncertainty has been looming over this quirky compact SUV. Rumors have been swirling that 2025 could mark the end of the road for the Soul, leaving fans and enthusiasts wondering about the fate of their beloved ride.

Online forums and automotive blogs have been abuzz with speculation, fueled by whispers from salespeople and industry insiders. The chatter suggests that Kia has no plans for a significant redesign or update beyond the 2025 model year, potentially signaling the Soul’s swan song.

Adding fuel to the fire is the recent introduction of the “Soulmate” special edition, which some interpret as a farewell gesture from Kia, a final hurrah for the iconic nameplate. While the automaker has remained tight-lipped about the Soul’s future, the lack of concrete information has only intensified the rumor mill.

As the compact SUV segment continues to evolve and competition intensifies, there are concerns that the Soul’s unique design and positioning may no longer align with the changing landscape. Rivals like the Hyundai Kona and other sleek, modern crossovers are capturing the attention of buyers seeking a fresh and contemporary look.

 

Signs Pointing to 2025 Discontinuation

While the Kia Soul has maintained a loyal following, there are several indications that 2025 could be the final model year for this beloved compact SUV. One glaring sign is the lack of significant updates or investment for the 2025 model. Apart from minor tweaks and the addition of a special “Soulmate” edition, the Soul appears to be coasting into its potential swan song with minimal fanfare.

Moreover, the competition in the compact SUV segment has intensified, with vehicles like the Hyundai Kona posing a formidable challenge. The Kona’s sleeker styling and more modern features could be luring away potential Soul buyers. Kia itself seems to be shifting its focus and resources towards newer SUV models, such as the Seltos and Sportage, which may be cannibalizing sales from the aging Soul.

Rumors from salespeople and online forums have also been swirling, suggesting that 2025 will indeed be the last model year for the Soul. While these rumors should be taken with a grain of salt, the lack of official confirmation from Kia regarding the Soul’s future beyond 2025 is telling.

 

The Soul’s Enduring Appeal

Despite rumors of its discontinuation, the Kia Soul continues to defy expectations and maintain a loyal following. Its unique boxy silhouette and funky design have become instantly recognizable on roads across Canada and beyond. While some automakers chase fleeting trends, the Soul’s quirky aesthetics have cultivated a dedicated cult following from drivers who value standing out from the crowd.

More than just a styling statement, the Soul’s practical interior layout and generous cargo capacity have cemented its reputation as a versatile and functional compact SUV. Its spacious cabin defies the vehicle’s compact footprint, providing ample room for passengers and gear. This blend of form and function has resonated with consumers seeking a vehicle that seamlessly transitions from daily commutes to weekend adventures.

Underpinning the Soul’s enduring appeal is its exceptional value proposition. Kia has consistently positioned the Soul as an affordable and well-equipped option within the compact SUV segment. Coupled with the brand’s industry-leading warranty coverage, the Soul offers peace of mind and long-term ownership confidence that resonates with budget-conscious buyers.

While competitors have come and gone, the Soul’s unique personality and practicality have enabled it to carve out a loyal niche in the Canadian market. Its recognizable nameplate and distinctive styling continue to turn heads, drawing in a diverse range of buyers who appreciate the Soul’s individuality and substance.

 

Adapting to a New Era

While the Kia Soul’s boxy, distinctive styling has been a core part of its identity, the automotive world is rapidly evolving. To stay relevant, the Soul would need to adapt to changing consumer tastes and design trends. Fortunately, Kia’s new design language introduced with the EV6 electric vehicle could breathe new life into the Soul with a comprehensive redesign.

The EV6’s sleek, aerodynamic profile and striking “Digital Tiger Face” represent a bold new direction for Kia’s design philosophy. Applying these modern cues while retaining the Soul’s signature boxy silhouette could create a compelling fusion of old and new. Imagine a Soul with a more sculpted, muscular stance, sharp creases, and an eye-catching light signature inspired by the EV6’s distinctive front end.

Inside, the Soul could adopt a minimalist, tech-forward cabin akin to the EV6, with a sweeping curved display integrating the digital instrument cluster and infotainment system. Premium material choices and a focus on sustainable, recycled elements would align the Soul with Kia’s forward-thinking ethos.

Under the hood, a range of efficient turbocharged gasoline and hybrid powertrain options could provide a boost in performance and fuel economy. An all-electric Soul variant, leveraging Kia’s expertise from the EV6, would futureproof the nameplate for the inevitable shift towards electrification.

With the right blend of heritage and innovation, a redesigned Kia Soul could re-establish itself as a standout in the compact crossover segment. By adapting the beloved Soul formula with Kia’s latest design and technology, the quirky crossover could find renewed relevance well into the late 2020s and beyond.

 

Filling the Soul’s Void

If Kia does decide to discontinue the Soul after 2025, it would leave a noticeable gap in their lineup. The Soul’s unique blend of funky styling, spacious interior, and affordable pricing is not easily replicated by Kia’s other models. While the brand has a robust SUV range, none quite capture the same quirky spirit as the Soul.

One potential replacement could be an all-new subcompact crossover slotting below the Seltos. However, it’s unlikely this would fully satisfy Soul enthusiasts drawn to the model’s distinctive boxy shape and generous cargo room. The Seltos itself, while stylish, adopts a more conventional crossover design language lacking the Soul’s unconventional flair.

Alternatively, Kia could repurpose the Soul nameplate for an electric vehicle built on a dedicated EV platform. This would align with the industry’s accelerating shift towards electrification. Yet, transitioning the Soul to an EV would fundamentally alter its character and risk alienating buyers who appreciate its current internal combustion powertrain options and pricing structure.

Ultimately, if the Soul departs, Kia may struggle to fill that precise niche it occupies. The model’s blend of style, versatility, and value is a challenging formula to replicate – especially for a brand primarily focused on mainstream SUV offerings. Unless Kia has a truly innovative successor waiting in the wings, the Soul’s discontinuation could leave a noticeable void in their lineup that resonates with many consumers.

 

The Canadian Soul Fan Base

Throughout its lifespan, the Kia Soul has cultivated a loyal and passionate following in Canada, especially among those who appreciate its unique blend of practicality, personality, and value. Canadian Soul owners rave about the vehicle’s quirky charm, ample interior space, and overall driving experience.

“I absolutely love my Soul,” exclaims Sarah from Toronto. “It’s the perfect combination of fun and functionality. The boxy shape might not be for everyone, but I find it incredibly endearing and practical for city living. Plus, the interior is surprisingly roomy for such a compact vehicle.”

For many Canadians, the Soul’s affordability and Kia’s extensive warranty coverage are major selling points. “I was initially drawn to the Soul because of its affordable price tag,” admits Michael from Vancouver. “But after owning it for a few years, I’ve come to appreciate its reliability, low maintenance costs, and Kia’s impressive warranty. It’s a real value proposition.”

Beyond its practical attributes, the Soul’s distinct styling and personality resonate deeply with its Canadian fan base. “My Soul is an extension of my personality,” declares Emily from Montreal. “It’s quirky, fun, and doesn’t take itself too seriously. Every time I get behind the wheel, I can’t help but smile.”

If the Soul were to be discontinued, many Canadian owners express a sense of loyalty and a willingness to consider another Kia model. “I’d be really disappointed if Kia decided to discontinue the Soul,” laments John from Calgary. “It’s such a unique and beloved vehicle. That said, if they replaced it with something equally distinctive and practical, I’d definitely give it a look.”

 

Crunching the Numbers

To gauge the Kia Soul’s prospects, it’s essential to examine the hard data – sales figures, market share, and how it stacks up against key rivals. Despite its quirky persona, the Soul’s commercial performance provides valuable insights into its future viability.

In Canada, the Soul has consistently been one of Kia’s top-selling models, often trailing only the Forte and Sportage in annual sales. However, its numbers have declined in recent years, dipping from over 20,000 units in 2015 to around 15,000 in 2022. This downward trend mirrors the Soul’s performance in the broader North American market, where sales have fallen by roughly 30% since its peak in 2016.

Part of this decline can be attributed to the rising popularity of subcompact crossovers like the Hyundai Kona and Kia’s own Seltos. These vehicles offer a similar blend of practicality, efficiency, and affordability as the Soul, but with a more conventional SUV-inspired design. As consumer preferences shift, the Soul’s boxy silhouette – once a selling point – may now be hindering its appeal.

That said, the Soul still commands a respectable share of the compact SUV segment, particularly in urban centers where its size and maneuverability are assets. Its sales figures, while declining, remain solid enough to justify its place in Kia’s lineup – at least for now.

 

A Redesign for the Late 2020s

If Kia decides to keep the Soul alive beyond 2025, a comprehensive redesign will be crucial to maintain its relevance and appeal in an increasingly competitive compact SUV market. While the Soul’s boxy, quirky shape is a signature element, Kia’s designers would need to find a way to modernize and evolve the iconic look for the late 2020s.

One potential direction could be to embrace the Soul’s funky personality even further, with an eye-catching, futuristic design that pushes the boundaries of what a compact SUV can be. Imagine a sleek, aerodynamic body with bold, geometric lines and a more pronounced front end. Unique lighting signatures and distinctive wheel designs could add to the Soul’s head-turning presence on the road.

At the same time, Kia would need to balance style with practicality and versatility. The Soul’s ample cargo space and roomy interior have been key selling points, so any redesign would need to maintain – or even enhance – those attributes. Perhaps a slightly larger footprint or innovative folding seats could maximize interior volume while still achieving a fresh, modern aesthetic.

Incorporating Kia’s latest design language and technology would also be essential. The brand’s “Tiger Nose” grille and sharp, angular styling cues could be adapted to the Soul’s unique shape, giving it a more premium and sophisticated look in line with Kia’s current lineup. Advanced safety features, infotainment systems, and electrification options would also need to be part of the package.

Ultimately, a successful Soul redesign would need to strike a delicate balance – retaining the model’s beloved quirky charm while elevating it to meet the demands of today’s compact SUV buyers. By blending cutting-edge design, practical versatility, and a healthy dose of personality, Kia could breathe new life into the Soul and ensure its cult status endures for years to come.

 

Pros and Cons of Discontinuation

As Kia weighs the decision of whether to discontinue the Soul after 2025, there are compelling arguments on both sides. On one hand, letting the Soul sunset could free up resources and capital for Kia to invest in newer, more modern offerings. The boxy Soul design, while iconic, may struggle to resonate with evolving consumer tastes and tightening emissions standards.

However, retiring the Soul also carries significant risks. It remains one of Kia’s most recognizable and beloved models, with a cult following that has sustained it for over a decade. Abandoning this hard-won brand equity could alienate loyal customers and diminish Kia’s reputation for delivering quirky, value-packed vehicles.

From a product standpoint, discontinuing the Soul would leave a noticeable gap in Kia’s lineup. No other current model fully replicates the Soul’s unique combination of interior roominess, cargo versatility, and affordable pricing. Unless Kia has a capable successor waiting in the wings, the Soul’s absence could drive buyers to competitors like the Hyundai Kona or Nissan Kicks.

Ultimately, the decision hinges on whether Kia believes it can cost-effectively redesign the Soul to meet future market demands. If the investment required is deemed too steep, pulling the plug may be unavoidable. But if Kia’s designers can reimagine the Soul with a fresh yet faithful aesthetic, while incorporating electrification and advanced tech features, the beloved nameplate could soldier on for years to come.

 

The Verdict: Soul Survivor?

Weighing all the evidence, the Kia Soul’s future beyond 2025 remains uncertain but not entirely doomed. While rumors of discontinuation have persisted, Kia would be wise to carefully consider the risks of letting such an iconic nameplate fade away.

The Soul’s quirky design and positioning as an affordable, practical, and youthful vehicle have cultivated a passionate following that transcends typical brand loyalty. Abandoning the Soul could alienate these devotees and leave a gaping hole in Kia’s lineup that other models cannot easily fill.

However, the compact SUV segment’s rapid evolution presents challenges for the aging Soul. Increased competition and shifting consumer preferences may force Kia’s hand in retiring the model if a comprehensive redesign is deemed too costly or risky.

Ultimately, the Soul’s fate likely hinges on Kia’s product strategy and how the automaker prioritizes the model within its future plans. A daring redesign that captures the Soul’s spirit while modernizing its styling and features could breathe new life into the nameplate well into the late 2020s. Conversely, a half-hearted update or simple replacement would likely disappoint Soul enthusiasts.

If 2025 does indeed mark the end of the road for the Soul, Kia must tread carefully to avoid squandering the goodwill and brand equity cultivated by this beloved cult classic. The Soul’s future remains a cliffhanger, but its impact on the automotive landscape is undeniable.

 

Strategies for Current Owners

For Canadians who currently own a Kia Soul, the uncertainty surrounding the model’s future beyond 2025 presents a unique situation. Whether Kia decides to discontinue the Soul or give it a full redesign, there are steps current owners can take to maximize the value and longevity of their beloved boxy companions.

If the Soul is discontinued, proper maintenance and care will be crucial to extending its lifespan. Adhering to recommended service schedules, using quality parts and fluids, and being proactive about repairs can keep a Soul running smoothly for many years. Additionally, purchasing an extended warranty could provide valuable coverage as the vehicle ages.

For those considering upgrading before the Soul’s potential discontinuation, now may be an opportune time to sell or trade-in. With rumors swirling, demand and resale values could spike as fans scramble to get their hands on one of the last new Souls. Working with dealerships to get a fair trade-in value or selling privately could net a higher return.

Should Kia opt to redesign the Soul, current owners have the choice to keep enjoying their existing model or trade up for the latest iteration. Those satisfied with their Soul can simply maintain it diligently, while those craving the newest features and styling can explore upgrade incentives or loyalty discounts when the redesigned model arrives.

Regardless of the Soul’s fate, taking pride of ownership and appreciating the vehicle’s unique personality is paramount. From embracing its quirky aesthetics to maximizing its impressive cargo capabilities, owners can continue reveling in the Soul’s distinctive flair while weighing their future options wisely.

 

The Next Generation of Buyers

For potential buyers eyeing the Kia Soul as their next compact SUV, the uncertainty surrounding the model’s future presents a quandary. On one hand, the Soul remains an appealing and practical choice, offering funky styling, generous cargo space, and Kia’s renowned value proposition. However, the looming possibility of discontinuation raises questions about long-term support and resale value.

Those considering a Soul purchase in the next year or two may want to proceed with caution. While a 2025 model could still materialize, the lack of significant updates or a clear path forward beyond that point is concerning. Prospective buyers may need to weigh the risks of owning a vehicle nearing the end of its lifecycle.

Alternatively, waiting to see if Kia unveils a redesigned or replacement model could be a prudent strategy. A fresh take on the Soul formula, perhaps with electrification and updated styling, could reignite interest and ensure long-term viability. However, this approach requires patience and the willingness to explore alternatives if Kia ultimately decides to retire the nameplate.

For those unwilling to gamble on the Soul’s future, Kia’s other SUV offerings, like the Sportage or Seltos, could provide a viable alternative. Competitors from other brands, such as the Hyundai Kona or Nissan Kicks, might also fill the quirky, compact SUV niche. Weighing factors like pricing, features, and personal preferences will be crucial in finding the right fit.

Ultimately, the next generation of buyers faces a crossroads. Embrace the current Soul’s charm, knowing its days may be numbered, or hold out for a potential successor that could carry the torch into the future. Whichever path they choose, the Soul’s enduring popularity serves as a reminder that sometimes, taking a chance on something unique can pay off in spades.

 

A Beloved Quirky Companion

The Kia Soul has carved out a unique space in the automotive world, defying conventions with its unapologetically boxy shape and quirky personality. This compact SUV has become a beloved companion for those seeking a vehicle that stands out from the crowd, offering a refreshing alternative to the sea of sameness that often plagues the industry.

Beyond its distinctive aesthetics, the Soul’s appeal lies in its ability to transcend mere transportation. It has become a canvas for self-expression, with owners embracing its customizable nature and forming tight-knit communities around their shared love for this unconventional ride. Losing the Soul would be akin to losing a cherished friend, one that has brought joy, individuality, and a touch of whimsy to the roads.

In an era where automotive design often prioritizes sleek aerodynamics and cookie-cutter styling, the Soul’s unapologetic embrace of its boxy silhouette is a breath of fresh air. It serves as a reminder that vehicles can be more than just appliances; they can be extensions of our personalities, canvases for creativity, and sources of pride and camaraderie.

Should the Soul ultimately fade into automotive history, its absence would leave a void in the hearts of its devoted fans and a gap in the market for those seeking a vehicle that dares to be different. While its quirky charm may not resonate with everyone, the Soul’s unwavering commitment to marching to the beat of its own drum has earned it a special place in the automotive landscape – a place that would be sorely missed if it were to disappear.

Get Approved Today

See if you qualify in under 60 seconds

Questions About The 2025 Kia Soul

While there are rumors suggesting 2025 will be the last model year for the Soul, this has not been officially confirmed by Kia. The Soul continues to sell well and has a loyal following, so there’s still a chance it could be redesigned and live on past 2025. However, increased competition and Kia shifting resources to newer SUV models do seem to put the Soul’s future in jeopardy. At this point, it’s too early to say for certain what Kia will decide. We’ll have to wait for an official announcement from them.

The Kia Soul first debuted in 2008 for the 2009 model year, so as of 2022 it has been in production for 14 years. The Soul has undergone two major redesigns – in 2014 for the second generation and in 2019 for the current third generation. So it has had a fairly long run already in the auto industry.

The Soul stands out for its boxy, funky exterior styling that really resonates with buyers looking for something quirky and eye-catching. It also offers excellent cargo space and versatility for a compact SUV. Key features like the rear seats that fold fully flat, oversized cargo door openings, and deep storage bins have made it very practical. The Soul has also been known for offering a lot of tech and convenience features for the price. Overall, it strikes a great balance of form, function and value.

The Soul has consistently been one of Kia’s top selling models in the Canadian market ever since its launch. It filled a sweet spot as an affordable, urban-friendly crossover. At its sales peak in 2013, Kia Canada sold over 18,000 Souls. Sales remained strong through the last decade, averaging around 12,000 units per year. Though sales have dipped slightly in recent years due to more competition, the Soul still moved nearly 9,000 units in 2021, showing Canadians still have an appetite for it.

There really isn’t a direct replacement for the Soul in Kia’s current Canadian lineup. The subcompact Seltos is closest in size but lacks the Soul’s boxiness and cargo versatility. The new Kia Niro hybrid crossover could appeal to eco-focused buyers but is still quite different from the Soul. Kia would likely try to entice Soul shoppers to look at the more expensive Sportage compact SUV. But overall there would be a void without the Soul’s unique style, space and value proposition.

The Hyundai Kona is likely the Soul’s biggest competitor, offering similar funky styling and a lot of the same strengths like cargo space, tech features and extensive warranty. The Kona saw sales jump 39% in 2021, indicating it is stealing some of the Soul’s thunder. But the Soul still outsold the Kona by over 3,000 units in Canada last year. The Soul’s lower starting price and Kia’s standout design give it an edge. But the Kona’s growth does suggest an uphill battle.

A full redesign with the latest Kia styling language and interior technology would go a long way to make the Soul feel fresh and competitive again. Updates like a fully digital cockpit, larger touchscreens with wireless connectivity, and some mild exterior re-styling could make a big difference. More standard driver assistance safety tech and a new generation of fuel efficient powertrains would also help draw buyers. Staying true to its core identity while modernizing is the key.

The Soul has cultivated an enthusiastic and devoted community of owners. For many, it was their first foray into the Kia brand and they’ve been hooked ever since. The Soul’s plucky personality, customizable options, and affordability foster real emotional connections with owners. Kia has also done a great job positioning it as a lifestyle vehicle through clever marketing and partnerships. For all these reasons, the Soul inspires passion and loyalty from its fans who love standing out from the crowd.

Unfortunately current Kia Soul owners may have limited options if the model is discontinued after 2025. Owners could try to purchase any remaining new 2025 Souls on dealer lots. But after that, the only choices would be purchasing a used Soul or switching to another model. Kia would likely offer incentives to Soul owners to trade up to the new Seltos, Sportage or other SUVs. But there is no perfect replacement that matches the Soul’s unique styling and value.

Kia’s dedicated EV sub-brand launch with the award-winning EV6 could definitely shift resources and attention away from the Soul. The impressive EV6 highlights Kia’s focus on next-gen electric vehicles rather than aging gas models like the Soul. If platforms are shared, an electric Soul revival would be possible. But the boxy shape isn’t very aerodynamic or well-suited to maximizing EV range. The huge buzz surrounding the EV6 gives Kia reason to wind down legacy nameplates.

 Unfortunately the chances of Kia launching a hybrid or electric Soul seem increasingly slim. The new Sportage Hybrid crossover will likely be their priority for electrification in that size segment. The Soul’s boxy shape and aging platform make it ill-suited to an efficient electrified powertrain. Unless sales remain steady, Kia is unlikely to invest in developing an eco-friendly Soul variant at this stage. If it lives beyond 2025, a conventional gas engine would remain most likely.

The top competitors vying for Kia Soul sales in the Canadian market are:

– Hyundai Kona – Kia’s sister brand offers a very similar vehicle.

– Nissan Qashqai – A popular urban crossover with funky styling.

– Toyota C-HR – Quirky compact crossover with Toyota reputation.

– Honda HR-V – Practical and reliable with updated tech.

– Mazda CX-3 – Stylish and fun-to-drive but less cargo space.

– Subaru Crosstrek – Rugged crossover with standard AWD.

Dropping a beloved nameplate like the Soul could have some negative effects on Kia’s brand perception. The Soul has served as an entry point that brought many new buyers into the Kia family. It resonated with youthful, diverse audiences that appreciated its funky style. Losing that could make Kia appear more mainstream rather than the fresh, vibrant brand the Soul represented. However, new EV models could ultimately reshape Kia’s image for the better.



The Soul’s square, toaster-like shape is inherently quirky and polarizing. While some may see it as outdated, the design has aged well and remains instantly recognizable. The Soul’s focus on functionality like cargo space over sleek styling has kept it relevant. Some mild tweaks to modernize the front and rear ends could make the basic box design feel current again. The new Kia design language also provides opportunity to refresh it while retaining its iconic silhouette.

Kia has unveiled a dramatic new design philosophy called “Opposites United” that will define the next generation of vehicles. It incorporates bold, futuristic themes with high-tech details like digital lighting. The new Sportage previews this direction. For the Soul, this edgy style could inject fresh excitement into the familiar boxy exterior without compromising its identity. The EV6 also exemplifies how Kia will blend nature-inspired hues and sustainable materials in interiors moving forward.

The Soul and Cube share similar boxy shapes that provide lots of usable interior space. But the Soul has more power, better driving dynamics, and a more premium interior look and feel. The Soul also offers more versatility like folding rear seats. Sales figures show the Soul has dominated over cubed competitors. While not as daring as the Cube, the Soul strikes a better styling balance to appeal to mainstream buyers. It demonstrates that boxiness can be cool rather than just quirky for quirkiness’ sake.

The Kia Soul straddles the line between subcompact hatchback and subcompact SUV. It’s marketed as an urban crossover utility vehicle. While based on a hatchback platform, the Soul’s taller ride height, available AWD, and interior cargo versatility give it legitimate compact SUV credentials. The hatchback bodystyle does maximize interior space efficiency. So it appeals to buyers who want SUV-like space and versatility without the size.

Pricing is a key part of the Soul’s appeal, starting under $20,000 in Canada. As a value leader in its segment, Kia is unlikely to stray too far from this formula. Higher trim prices have crept up in recent years, so if the Soul lives on we could see more features bundled into top trims approaching $30,000. But Kia will preserve lower end pricing to retain the Soul’s reputation as an affordable urban runabout. Don’t expect major price hikes if redesigned, as value is too integral to its identity.

The Kia Soul actually posts quite strong resale value scores, around 50% after 5 years according to Canadian Black Book data. That’s very good for an affordable compact vehicle. The Soul’s durability, reliability and lower running costs help it retain value well versus rivals. Quirky styling also contributes to stronger used car demand. While not luxury-car-like, the Soul should hold appeal for secondhand buyers if you sold after a few years.

Your dealership likely won’t have definitive information yet on the Soul’s fate beyond 2025. However, salespeople may have picked up rumors from their Kia contacts, like the possibility of 2025 being the last model year. Dealers want to keep selling Souls, so they may not advertise if its demise seems imminent. But chatting with your dealer gives a chance to gauge their outlook on the Soul’s prospects. They may share insights into inventory plans or incentive strategies that could hint at Kia’s wider plans.

Get Approved Today

See if you qualify in under 60 seconds