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Top Car Brands in Canada

Top Car Brands in Canada

Canadians love their cars. With sprawling cities and massive rural areas to traverse, owning a reliable vehicle is a necessity for most. Canada has one of the highest rates of car ownership in the world, with over 22 million registered vehicles across the country. With so many models and brands to choose from, which rise to the top as the best and most popular among Canadian drivers?

In this post, we’ll explore the top 10 best-selling auto brands in Canada based on recent sales data and reliability ratings. Whether you’re looking for a trusty truck, safe family sedan or a sporty ride, chances are one of Canada’s favorite carmakers has the right vehicle for you. We’ll look at who’s leading the pack, the top-selling models, key features and more to reveal the brands Canadian drivers turn to again and again. From stalwart domestic makers to imported options, read on for the inside scoop on Canada’s 10 most popular car brands.


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#1 – Ford

Ford retains its crown as the best-selling auto brand in Canada for the 16th consecutive year. The American automaker continues to resonate with Canadian drivers thanks to its combination of capability, technology, and brand appeal.

The heart of Ford’s success lies with the enduring popularity of the F-150 pickup truck. Redesigned for 2021, the F-150 delivers impressive towing and hauling while also offering a comfortable cabin packed with smart features. Available options like the Pro Power generator make the F-150 an incredibly versatile vehicle for work and play.

While trucks keep Ford on top, the brand is also expanding into electrification. The Mustang Mach-E has been winning over buyers as Ford’s first long-range EV SUV. With up to 435 horsepower and 300 miles of range, the Mach-E proves Ford can make an exciting and practical electric vehicle. More battery-powered models are on the way as Ford aims to lead the transition to EVs.


#2 – Toyota

Known for their excellent reliability and resale value, Toyota has cemented itself as one of the most trusted auto brands for Canadian drivers. Toyota’s reputation for building long-lasting, dependable vehicles that require little maintenance continues to win over consumers. The Toyota Corolla and RAV4 rank among the Japanese automaker’s top sellers, appealing to buyers looking for sensible transportation with proven quality.

Toyota has also begun rolling out electric vehicles to meet increasing demand. The bZ4X is Toyota’s first model designed from the ground up to be fully electric. Early reviews praise its smooth, powerful performance and generous interior space. While still new to the EV game, Toyota’s track record of dependability suggests its electric vehicles will likely satisfy owners over the long haul. With hybrid versions of the RAV4 and other popular models, Toyota gives eco-minded shoppers options without sacrificing the brand’s signature reliability.


#3 – General Motors (Chevrolet & GMC)

General Motors is one of the most recognizable American brands in Canada, selling vehicles under its Chevrolet and GMC divisions. GM has a strong truck and SUV lineup led by perennial bestsellers like the Chevrolet Silverado and GMC Sierra pickups. These full-size trucks continue to post big sales numbers thanks to their versatility, capability, and wide range of configurations. Chevrolet’s Equinox and Trax lead crossover SUV sales for the brand.

GM has also been innovating with advanced driver assistance technology on its newer models. Its Super Cruise system offers hands-free highway driving assistance and has earned praise from reviewers and owners. GM continues to work on refining Super Cruise and expanding availability across more of its lineup. While GM’s quality and reliability scores have improved in recent years, the brands still tend to trail the top Asian automakers according to consumer surveys and industry studies.


#4 – Honda

Honda has long been a top choice for Canadian car buyers thanks to its reputation for reliability, practicality, and value. Models like the Civic, Accord, and CR-V consistently rank among the best-selling vehicles in their segments.

The Honda Civic is one of the most popular compact cars in Canada, known for its sporty handling, spacious interior, and excellent fuel economy. It offers customers a wide range of powertrain options from the fuel-sipping Civic hybrid to the high-performance Civic Type R. Many Civics stay on the road for over 200,000 miles with proper maintenance.

In the midsize sedan category, the Accord provides a balance of comfort, technology, and driving enjoyment that appeals to a broad range of buyers. Its roomy cabin and array of standard safety features make it a smart choice for families. Revisions to the 2023 Accord add more tech and a refreshed exterior design.

Honda’s CR-V compact SUV has been Canada’s best-selling SUV for years. Its car-like driving dynamics and versatile interior make it popular for everyday use. The CR-V manages to blend practicality, efficiency, and value in a way few rivals can match. An all-new CR-V is arriving for 2023 with updated styling and the first-ever hybrid model.

While Honda remains strong in the mainstream market, its Acura luxury division has struggled to keep pace with rivals in recent years. Acura sedans like the TLX and RLX lag behind competitors in technology, performance, and prestige. The brand is working to revive sales with new SUVs like the RDX and MDX targeting younger buyers. However, Acura still has ground to gain to match luxury leaders like Mercedes, BMW, and Lexus.


#5 – Hyundai

Hyundai has seen dramatic gains in the Canadian auto market over the last decade. The South Korean automaker has moved from a budget brand to one offering stylish, feature-packed vehicles to compete with the top sellers. Hyundai’s lineup of crossover SUVs like the Kona and Tucson lead its sales, appealing to Canadian families seeking value, warranty coverage, and the latest tech and safety features.

The Genesis luxury brand spun off from Hyundai in 2015 and has carved out a niche among premium vehicles. Genesis offers distinctive styling and a focus on customer service, aiming to take on German luxury makes. Hyundai also provides one of the best new car warranties at 10 years/200,000 km for the powertrain.


#6 – Nissan

Nissan continues to be a major player in the Canadian auto market thanks to popular models like the Rogue, Sentra, and Altima. The Rogue compact crossover is the brand’s top-seller, offering an affordable price, roomy interior, and available all-wheel drive for Canadian winters. Sentra remains a smart choice for budget-minded sedan buyers. And the mid-size Altima brings sporty styling, high-tech features, and compelling value.

Nissan has also been at the forefront of safety innovations in recent years. It was the first automaker to make autonomous emergency braking standard on nearly its entire vehicle lineup. Other advanced driver assists like blind spot monitoring, rear cross traffic alert, lane departure warning, and adaptive cruise control are also widely available. This commitment to safety has earned Nissan models top ratings from IIHS and NHTSA crash testing.

For luxury sedan and SUV buyers, the Infiniti brand provides an appealing alternative to German and Japanese rivals. Models like the QX60 crossover and refreshed 2023 QX55 boast cutting-edge tech and design inside and out. Infiniti’s VC-Turbo engine offers great power and efficiency. And driver-focused interiors with quilted leather and open-pore wood create an upscale vibe.


#7 – Kia

Kia has emerged as a top mainstream auto brand in Canada over the past decade thanks to its lineup of affordable and well-equipped SUVs and cars. Models like the Sportage and Sorento midsize SUVs have won over many Canadian families seeking value, while the Forte and Rio appeal to budget-minded sedan buyers.

More recently, Kia has rolled out several new SUVs including the compact Seltos and three-row Telluride. These new additions have helped Kia capture more market share in one of the hottest vehicle segments. The brand has also made waves with the launch of the EV6, an electric crossover that’s earned rave reviews for its good looks, performance, and up to 500 km of range.

Backing up Kia’s lineup are some of the best factory warranties in the business, including a 5 year/100,000 km comprehensive warranty and a 10 year/100,000 km powertrain warranty. This provides welcome peace of mind to owners.


#8 – Volkswagen

Volkswagen has built a loyal following in Canada thanks to its combination of European styling, driving dynamics, and value. Popular models like the Tiguan and Atlas crossovers continue to attract buyers looking for alternatives to mainstream options.

The Golf GTI hatchback has long been a favourite among driving enthusiasts, offering performance thrills in a practical package. And Volkswagen is aiming to be a leader in the electric vehicle space with EVs like the ID.4 crossover.

Reliability issues plagued some 2000s era VWs, but the brand has made major improvements in initial quality in recent years. Volkswagen ranked above average in the latest J.D. Power dependability surveys.


#9 – Subaru

Subaru has carved out a niche in the Canadian market thanks to its reputation for building safe, reliable, and capable all-wheel-drive vehicles. Key models like the Impreza, Crosstrek, Forester, and Outback make up a large portion of Subaru’s sales in the country.

The Impreza compact car and its Crosstrek crossover sibling boast Subaru’s famous symmetrical all-wheel-drive system, which provides great traction and control in slippery conditions. These models consistently earn high safety ratings as well.

In the popular compact SUV segment, the Forester and Outback stand out for their roomy interiors, ample cargo space, and standard AWD. Subaru’s EyeSight driver assist technology, which includes pre-collision braking and lane departure warning, has helped reduce accidents and increase safety.

While not immune to the current market challenges, Subaru’s focus on practical, safe, and reliable vehicles has allowed it to maintain steady sales in Canada year after year. As other brands move more toward electrification, Subaru’s niche as an off-road specialist should help distinguish it moving forward.


#10 – Mazda

Mazda rounds out the top 10 best-selling auto brands in Canada for 2024. The Japanese automaker is known for its fun-to-drive cars and stylish designs. The MX-5 Miata roadster has long been a favorite among driving enthusiasts, providing an engaging experience in an affordable package. Mazda’s compact Mazda3 sedan and hatchback offer sharp handling and excellent fuel economy, powered by the company’s innovative Skyactiv engines. The CX-5 has been Mazda’s top-selling model in recent years, combining practicality and driving dynamics in a competitive small crossover SUV segment. Mazda’s Kodo design language has brought a distinctive, almost sculptural look across the lineup inside and out. Reliability has also been a strength for the brand. While sales volume is lower than some rivals, Mazda has cultivated a reputation for building quality vehicles that punch above their weight.


Reliability Considerations

Reliability is a key factor for most car buyers in Canada. Certain brands consistently perform better than others when it comes to avoiding problems and reducing maintenance costs over time.

According to consumer surveys and studies by organizations like J.D. Power and Consumer Reports, Japanese brands including Toyota, Honda, Mazda, and Subaru consistently rank among the most reliable. Luxury makes like Lexus and Acura also fare very well year after year. On the other end of the spectrum, Fiat, Jeep, Chrysler, Dodge, and Land Rover tend to be rated as some of the least reliable brands.

It’s important to note that even within brands, there can be variation between models. More complex vehicles like pickup trucks or performance cars may be more prone to issues versus a standard family sedan. Checking a specific model’s reliability rating can give you a better idea of what to expect.

When shopping for a used vehicle, carefully inspecting maintenance records can also give you insight into a particular car’s reliability history. Asking the owner detailed questions and taking it for an extensive test drive can help uncover potential problems as well.

Overall, sticking with brands and models that have built a reputation for reliability in Canada will help minimize headaches and costs down the road. But thoroughly researching individual vehicles is still important.


Safety Ratings

When purchasing a new vehicle, safety should be a top priority. That’s why it’s important to look at safety ratings from expert organizations like the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA).

The IIHS conducts crash tests and evaluates vehicle safety features to determine the Top Safety Pick awards each year. The NHTSA also crash tests vehicles and assigns an overall safety rating from 1 to 5 stars.

Brands like Subaru, Mazda, and Hyundai regularly earn high marks in IIHS and NHTSA testing. For example, the 2023 Subaru Outback was named an IIHS Top Safety Pick+ thanks to standard features like pre-collision braking and steering responsive headlights. It also earned a 5-star overall rating from the NHTSA.

Meanwhile, all Mazda models come standard with i-Activsense driver assist technologies, helping the brand earn multiple Top Safety Pick+ awards. The Hyundai Tucson has also been an IIHS Top Safety Pick for several years running.

Doing your research on the latest safety ratings and technologies can help you find a vehicle that provides maximum protection on the road. Prioritizing safety helps give you peace of mind whenever you’re behind the wheel.



In summary, the top car brands in Canada based on recent sales data and reliability ratings include stalwart domestic brands like Ford and GM as well as international players like Toyota, Honda, Hyundai, and Volkswagen. When choosing a new vehicle, it’s important to consider factors like safety ratings, ownership costs, resale value, and brand reputation. Test driving different models and researching reviews can help buyers find the right car to suit their needs and budget.

With high standards for safety and technology, most new vehicles today are very reliable compared to models from decades past. However, brands known for quality like Toyota and Honda still tend to edge out others when it comes to long-term dependability. At the same time, domestic brands have closed the gap considerably in recent years.

Ultimately, finding the best car comes down to matching individual driving needs with the strengths of each brand. Truck lovers will likely be drawn to stalwarts like the Ford F-150 or Chevy Silverado. For those seeking value and practicality, Toyota Corolla and Honda Civic remain safe bets. And drivers prioritizing comfort, luxury and performance may be attracted to premium brands like BMW, Mercedes-Benz and Lexus.

By weighing factors like reputation, safety, and ownership experience, Canadian car shoppers can feel confident in choosing a new vehicle that will meet their needs for years to come.

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Questions About The Best Car Brands in Canada

The best-selling car brand in Canada is Ford. For 15 consecutive years, Ford has held the title of Canada’s top auto brand, selling over 233,000 vehicles in 2023 alone. Led by strong sales of the F-150 pickup truck and other popular models like the Mustang, Ford has a loyal customer base and an extensive dealership network across the country.


According to multiple studies, Toyota and its luxury brand Lexus consistently rank as the most reliable car brands in Canada. Known for their well-built vehicles, Toyota models like the Corolla, RAV4, and Highlander receive praise from experts and owners alike for their dependability and long-term durability.

The top-selling luxury car brands in Canada include Mercedes-Benz, BMW, Audi, Lexus, Cadillac, Acura, Volvo, and Land Rover. Imports from German automakers like Mercedes, BMW and Audi make up a significant portion of luxury vehicle sales. Domestic luxury brands like Lexus and Acura also perform well.

The Ford F-Series pickup truck line has been Canada’s top-selling vehicle model for over a decade. Consisting of the F-150 along with Super Duty and other variants, over 140,000 F-Series trucks were sold in Canada in 2023. Its versatility, capability and familiarity make it a perennial favorite.

Major car brands with manufacturing facilities in Canada include Ford, GM, Stellantis (Chrysler, Dodge, Jeep), Honda and Toyota. Canadian plants produce popular models like the Chrysler Pacifica, Toyota RAV4, Honda Civic and various pickup trucks and SUVs from domestic automakers.

Tesla is currently the top-selling electric vehicle brand in Canada thanks to sustained interest in Model 3 and Model Y crossovers. However, Ford’s Mustang Mach-E and other incoming EVs from established automakers could challenge Tesla’s dominance as the EV market expands.

Toyota tends to lead other mainstream brands for resale value, with the Tacoma, Tundra, 4Runner and Land Cruiser holding their value very well in the Canadian used car market. Luxury brands like Porsche, Lexus and Acura also perform well for resale thanks to their reputation for durability.

For buyers looking for an inexpensive new car in Canada, Korean brands Hyundai and Kia offer the most value; models like the Hyundai Elantra, Kia Forte and Kia Seltos provide the latest features and technology at accessible pricing for Canadian shoppers.

The Honda Civic and Toyota Corolla traditionally have some of the most affordable insurance premiums thanks to their reputation as safe, reliable, and common vehicles. Beyond that, smaller vehicles from mainstream brands tend to be cheaper to insure versus large trucks or European luxury cars.

The Ford F-Series is Canada’s best-selling pickup by far, making up over one third of truck sales. Other top options include the RAM Pickup, GMC Sierra, Chevrolet Silverado, Toyota Tundra and Nissan Titan. Domestic brands dominate, but import trucks are growing in popularity.

The top brands for tackling Canadian winters include Subaru thanks to standard AWD, Audi for its quattro system, Toyota for reliability, and SUVs from brands like Land Rover and Volvo that offer ample ground clearance. Winter tires also make a major difference in snowy conditions.

Kia has achieved critical success in the Canadian market by earning multiple major awards recently. The innovative Kia Telluride was named Best Large Utility Vehicle for 2023, while the sporty Stinger won Best Sports Car and other models took category awards as well.

Many of the top safety picks in Canada come from mainstream brands like Mazda, Subaru, Toyota, Honda and Hyundai/Kia which offer affordable vehicles loaded with accident avoidance technology. Luxury makes like Genesis, Volvo and Mercedes-Benz also receive high marks for safety.


There is no clear distinction in average reliability or capability between American and import car brands in Canadian conditions. Models from Ford, GM, Toyota, Honda, Subaru and other major brands all have a proven track record on Canadian roads. The specific model is more indicative than the country of origin.

Newer brands like Genesis and Polestar have made positive impressions early on and show strong potential among luxury shoppers thanks to elegant design, upmarket interiors and competitive pricing. Meanwhile, upcoming electric trucks and SUVs from traditional automakers aim to build on Canadians’ preference for practical vehicles.

The utility, passenger capacity, towing ability and available 4WD or AWD make pickup trucks extremely well-suited for both work and personal use across Canada’s varied terrain and climate conditions. Brand loyalty and family tradition also contribute to consistent truck sales from coast to coast.

Among mass-market vehicles, German luxury makes like Mercedes-Benz, BMW and Audi convey the most prestige in Canada, while supercar brands Ferrari, Lamborghini and McLaren represent the pinnacle of exclusivity. However, even non-luxury trucks and SUVs from Ford, RAM and GM carry some clout.



Key areas of innovation target demands from Canadian drivers, like developing EV technology suited for cold weather, improving traction control and stability systems for winter conditions, and equipping trucks and SUVs with more advanced off-roading capability and cargo management tools.

New vehicles typically cost more in Canada than the U.S. due to production costs and taxes. Canadian MSRPs can be 5-15% higher for same models sold in America. This pricing discrepancy leads some Canadians to purchase vehicles across the border, despite added import fees.

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