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Toyota RAV4 Pricing

Toyota RAV4 Pricing

The Toyota RAV4 has been a staple in Canadian driveways for decades, consistently ranking among the top-selling vehicles in the country. This compact SUV’s enduring popularity is a testament to its well-rounded nature, offering a compelling blend of practicality, efficiency, and capability that resonates with a wide range of buyers.

As the 2024 model year approaches, Toyota has given the RAV4 a refresh, ensuring it remains a compelling choice in the fiercely competitive compact SUV segment. With updated styling, new tech features, and improved performance, the 2024 RAV4 aims to solidify its position as a go-to option for Canadian families, outdoor enthusiasts, and city dwellers alike.

One of the key factors contributing to the RAV4’s success in Canada is its versatility. Whether navigating snowy roads or embarking on weekend adventures, this SUV’s available all-wheel-drive system and ample ground clearance make it a capable companion. Yet, it still maintains a relatively compact footprint, making it easy to maneuver and park in urban environments.

Canadians have also been drawn to the RAV4’s reputation for reliability and strong resale value. Toyota’s commitment to quality and durability has earned the trust of buyers nationwide, providing peace of mind that their investment will stand the test of time and retain its value when it’s time to sell or trade in.

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2024 Toyota RAV4 Trim Levels and Pricing

The 2024 Toyota RAV4 offers a wide range of trim levels to suit different budgets and preferences. The base LE trim with front-wheel drive starts at an MSRP of $33,150, making it an affordable option for those seeking a capable and well-equipped compact SUV. For those who prefer the added traction and security of all-wheel drive, the LE AWD trim is priced at $35,950.

Moving up the lineup, the XLE trim level starts at $37,800 and adds features like dual-zone automatic climate control, a power-adjustable driver’s seat, and larger 17-inch alloy wheels. The XLE Premium trim, priced at $41,450, further enhances the interior with a power liftgate, a larger 8-inch touchscreen display, and a premium audio system.

For those seeking a sportier and more aggressive styling, the XSE trim level is available at $43,000. This trim features unique exterior styling cues, including a sport-tuned suspension, and interior accents like SofTex-trimmed seats and a leather-wrapped steering wheel.

At the top of the range, the Limited trim level commands an MSRP of $46,950 and offers a luxurious and well-appointed interior with features like ventilated front seats, a digital rearview mirror, and a panoramic moonroof. All-wheel drive is standard on the Limited trim.

It’s important to note that these prices are subject to change and may vary depending on the region and dealer. Additionally, customers should factor in additional costs such as freight, taxes, and dealer fees when calculating the total cost of ownership.


Standard Features Across the RAV4 Lineup

Even the base LE trim of the 2024 Toyota RAV4 comes impressively well-equipped with features that were once considered upscale options. All models get Toyota’s proven 2.5-liter four-cylinder engine producing 203 horsepower and 184 lb-ft of torque. It’s paired with an eight-speed automatic transmission that provides smooth, responsive shifting and helps maximize fuel efficiency.

When it comes to safety, the RAV4 doesn’t cut corners. Toyota’s comprehensive Safety Sense 2.5+ suite of driver assistance technologies is standard across the entire lineup. This includes automatic emergency braking with pedestrian detection, lane departure warning with steering assist, automatic high beams, and adaptive cruise control. These advanced systems give drivers an extra sense of security and confidence on the road.

Connectivity and infotainment are strengths as well, with even the entry-level LE boasting a 7-inch touchscreen display, Apple CarPlay, Android Auto, and Amazon Alexa compatibility. You’ll also find LED headlights, 17-inch alloy wheels, and a host of other amenities that elevate the RAV4 above many mainstream compact SUV rivals when it comes to standard content.


What’s New for 2024?

Toyota has given the RAV4 a refresh for the 2024 model year, keeping it competitive in the compact SUV segment. While the overall design remains familiar, there are some notable updates that add style, technology, and capability.

On the outside, the 2024 RAV4 receives a revised front fascia with a new grille design and updated LED headlights and foglights. The rear bumper has also been restyled, and there are new wheel designs across the trim levels. These exterior tweaks give the RAV4 a sleeker and more modern appearance.

Interior updates are more subtle but include a new available 12.3-inch digital instrument cluster, wireless charging pad, and USB-C ports for easier device connectivity. Higher trims also get an upgraded 10.5-inch touchscreen infotainment system with improved graphics and responsiveness.

Under the hood, the RAV4’s 2.5-liter four-cylinder engine has been updated to produce slightly more power, now rated at 208 horsepower and 184 lb-ft of torque. The hybrid powertrain also sees a boost, with combined output increasing to 246 horsepower. Toyota claims improved acceleration and responsiveness with these powertrain updates.

For adventurous drivers, a new Rugged Trails Edition joins the lineup, building on the Adventure trim with unique styling cues and added off-road capability. It features all-terrain tires, a lifted suspension, underbody protection plates, and selectable drive modes for different terrain.

Overall, the 2024 Toyota RAV4 retains its core strengths while adding fresh styling, more technology features, and enhanced performance. These updates should help keep the RAV4 a strong contender in Canada’s highly competitive compact SUV market.


The RAV4 Hybrid: Pricing and Benefits

For eco-conscious buyers or those simply looking to maximize fuel efficiency, Toyota offers hybrid versions of the 2024 RAV4. The hybrid lineup starts with the RAV4 Hybrid LE AWD at an MSRP of $35,950. This affordable entry point makes the hybrid powertrain accessible to a wide range of buyers.

Moving up the trim ladder, the RAV4 Hybrid XLE AWD starts at $39,850, the XSE AWD at $42,150, and the top Limited AWD trim at $46,950. All hybrid models come standard with Toyota’s advanced all-wheel-drive system.

The hybrid powertrain combines a 2.5-liter 4-cylinder gas engine with two electric motors for a combined 219 horsepower. This gives the RAV4 Hybrid a performance edge over the standard gas models, with snappier acceleration from a stop. Yet fuel economy is where the hybrid truly shines, with an EPA-estimated 41 mpg combined city/highway rating.

To put those numbers into perspective, the most efficient gas-only RAV4 with front-wheel drive achieves 30 mpg combined. So the hybrid models can potentially save hundreds of dollars per year in fuel costs, depending on driving habits. Over the long ownership period, those savings really add up.

Beyond just efficiency, the hybrid system provides instant torque from the electric motors for smooth, linear power delivery. The hybrid also has selectable drive modes like EV Mode for short-distance electric-only driving around town. Overall, it delivers a very refined and responsive driving experience.


RAV4 Option Packages and Accessories

While the Toyota RAV4 comes well-equipped from the base trim, there are several option packages and accessories that allow buyers to further customize their compact SUV. These extras can add everything from advanced tech features to premium audio and convenience upgrades.

One of the most popular option packages is the Technology Package, typically available on mid-level trims like the XLE Premium. For around $1,200, it adds a larger 9-inch touchscreen, integrated navigation, premium audio system, and additional USB ports. The Technology Package essentially turns the RAV4 into a connected, mobile hub.

Those who want an even more immersive audio experience can opt for the JBL Premium Audio System. Running around $620, it replaces the standard sound system with an 11-speaker JBL setup that delivers crystal-clear sound quality and punchy bass response.

Other desirable options for the 2024 RAV4 include a panoramic moonroof ($1,070) that floods the cabin with natural light, a wireless charging pad ($75) for your smartphone, and a hands-free power liftgate ($400) for easier cargo loading. Toyota also offers accessories like all-weather floor mats, roof racks, tow hitches, and more to increase versatility.

While option packages and accessories do increase the overall cost, they allow RAV4 buyers to create a more personalized and capable vehicle tailored to their specific needs and lifestyle. Just be sure to factor these extras into your budget when negotiating the final price.


Interior Space and Versatility

One of the standout features of the 2024 Toyota RAV4 is its spacious and versatile interior. Whether you’re hauling gear for an outdoor adventure or running errands around town, the RAV4 offers ample room for passengers and cargo alike.

Seating capacity ranges from five to seven passengers, depending on the trim level you choose. The base LE and LE AWD models come with two rows and seating for five. If you need extra seating, the XLE, XLE Premium, Limited, and TRD Off-Road trims are available with an optional third row, increasing capacity to seven.

Even with the third row in place, the RAV4 still provides a respectable 37.6 cubic feet of cargo space behind the second row. Fold down the rear seats, and you’ll have a cavernous 69.8 cubic feet to work with – more than enough for hauling luggage, sports equipment, or a weekend’s worth of camping gear.

Up front, the RAV4 delivers generous head and legroom for the driver and front passenger. The seats are comfortable and supportive, making long drives a breeze. Higher trims add luxuries like heated and ventilated front seats, along with premium materials like SofTex leatherette upholstery.

Toyota has thoughtfully designed the RAV4’s interior with clever storage solutions throughout. The large center console bin can swallow up tablets, purses, and other everyday items, while door pockets provide additional stowaway space. There are also multiple cupholders and cubbies to keep the cabin organized.

Overall, the 2024 Toyota RAV4 excels when it comes to interior space and versatility. Its roomy cabin and ample cargo capacity make it an ideal choice for active families or anyone who needs a vehicle that can adapt to their ever-changing needs.


RAV4 Performance and Capability

The Toyota RAV4 delivers a well-rounded performance that strikes a nice balance between efficiency and capability. Under the hood, you’ll find a 2.5-liter four-cylinder engine producing 203 horsepower and 184 lb-ft of torque. While not the most powerful in its class, the RAV4’s engine provides ample acceleration for daily driving and highway merging.

For those seeking a little more oomph, the RAV4 TRD Off-Road trim level comes with a torque-vectoring all-wheel-drive system and multi-terrain select modes. This enhances traction and control when venturing off the beaten path. Ground clearance is also increased to 8.6 inches, allowing you to navigate over obstacles with greater ease.

If towing is a priority, the RAV4 can handle up to 3,500 pounds when properly equipped. This capability puts it near the top of its segment for a compact SUV. The available towing package includes an upgraded radiator, transmission cooler, and wiring harness to ensure safe hauling.

On the road, the RAV4 delivers a comfortable and composed ride quality. The suspension does a good job of soaking up bumps and imperfections, while body roll is well-controlled around corners. The steering is light and precise, making the RAV4 easy to maneuver in tight spaces or while parking.


Technology and Infotainment

The 2024 Toyota RAV4 aims to keep drivers connected and entertained with its comprehensive suite of technology and infotainment features. Even the base LE trim comes equipped with a 7-inch touchscreen display, offering seamless integration with Apple CarPlay and Android Auto. This allows you to access your favorite apps, music, and navigation directly from your smartphone, providing a familiar and intuitive user experience.

As you move up the trim levels, the infotainment system receives notable upgrades. The XLE Premium, for instance, boasts an 8-inch touchscreen with enhanced graphics and responsiveness. The top-of-the-line Limited trim takes things a step further with a stunning 9-inch touchscreen display, offering a larger canvas for multimedia enjoyment.

Audiophiles will appreciate the available JBL Premium Audio system, which delivers rich, immersive sound quality throughout the cabin. With strategically placed speakers and advanced sound processing, you can enjoy your favorite tunes with exceptional clarity and depth.

Staying connected on the go is a breeze with the RAV4’s built-in Wi-Fi hotspot capability. Whether you need to catch up on work or keep the kids entertained during long journeys, you can enjoy seamless internet connectivity for multiple devices.

Toyota has also incorporated advanced voice recognition technology into the RAV4’s infotainment system. With simple voice commands, you can control various functions, such as adjusting the climate control, setting navigation destinations, or accessing your favorite playlists, without ever taking your hands off the wheel.

For those who prioritize convenience, the available wireless charging pad ensures your compatible smartphones remain powered up without the hassle of tangled cables. Additionally, the RAV4 offers multiple USB ports strategically placed throughout the cabin, allowing passengers to charge their devices with ease.


Safety Ratings and Driver Assistance Features

When it comes to safety, the Toyota RAV4 continues to impress with top ratings and a comprehensive suite of driver assistance technologies. The 2024 model earned a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration (NHTSA), the highest possible score. It also received the Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICK+ award, which is the institute’s highest honor.

Contributing to these excellent safety scores is the Toyota Safety Sense 2.5+ suite of advanced driver assistance systems, which comes standard across the entire 2024 RAV4 lineup. This package includes features like:


  • Pre-Collision System with Pedestrian Detection
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Departure Alert with Steering Assist
  • Automatic High Beams
  • Lane Tracing Assist
  • Road Sign Assist


The Pre-Collision System uses both radar and camera sensors to detect potential frontal collisions with vehicles or pedestrians. It can automatically apply the brakes if needed to help mitigate or avoid a crash. The Full-Speed Range Dynamic Radar Cruise Control maintains a preset distance from the vehicle ahead, even down to a full stop.

Lane Departure Alert with Steering Assist monitors lane markings and can provide gentle steering inputs to help keep the RAV4 centered in its lane. Road Sign Assist uses cameras to detect speed limit signs, stop signs, and other road markers, displaying them on the multi-information display.

Overall, the 2024 Toyota RAV4’s excellent crash test performance and advanced driver assistance technologies make it one of the safer choices in the compact SUV segment. These safety features provide added confidence and peace of mind for Canadian drivers and families.


RAV4 Competitors and How It Stacks Up

While the Toyota RAV4 has long been a leader in the compact SUV segment, it faces stiff competition from several worthy rivals. Honda’s CR-V is one of the RAV4’s closest competitors, offering similar practicality, efficiency, and value. The CR-V boasts a slightly more spacious cabin and cargo area, but the RAV4 counters with its available hybrid powertrain and off-road capability.

Another strong contender is the Subaru Forester, which comes standard with all-wheel drive and offers ample ground clearance for light off-roading. The Forester’s boxy shape translates to excellent interior space, but it falls behind the RAV4 in terms of fuel economy and overall refinement.

The Ford Escape is another popular choice, praised for its smooth ride, responsive handling, and tech-laden cabin. However, its interior materials and overall build quality may not quite match the RAV4’s standards. The Escape’s available hybrid and plug-in hybrid models are compelling options, though.

Compact SUVs from Hyundai and Kia, like the Tucson and Sportage, offer compelling value propositions with their long warranty coverage and generous feature lists. Yet, the RAV4 still holds an edge in areas like resale value, reliability, and overall ownership costs.

While the competition is undoubtedly stiff, the Toyota RAV4 continues to stand out with its well-rounded nature, impressive efficiency (especially in hybrid form), and renowned reliability and resale value. Its rugged yet refined character, combined with Toyota’s reputation for quality, makes it a compelling choice for many Canadian buyers.


Cost of Ownership Considerations

While the upfront purchase price is certainly important, it’s crucial to consider the long-term costs of owning a Toyota RAV4 in Canada. These factors can significantly impact your overall expenditure and should be carefully evaluated before making a decision.

One of the key cost considerations is fuel economy. The RAV4 offers a range of powertrain options, including efficient hybrid variants. The base 2.5-liter four-cylinder engine delivers an EPA-estimated 28 mpg in the city and 35 mpg on the highway for front-wheel-drive models. Opting for the hybrid can significantly boost your fuel savings, with an impressive 41 mpg combined rating. Over the course of ownership, these fuel economy figures can translate to substantial savings at the pump.

Another factor to consider is financing rates. If you plan to finance your RAV4 purchase, the interest rate can make a significant difference in your monthly payments and overall costs. In Canada, current auto loan rates typically range from 4% to 6%, depending on your credit score and the lender you choose. It’s advisable to shop around and compare rates from various financial institutions to secure the most favorable terms.

Insurance costs are another essential consideration when owning a vehicle in Canada. Factors such as your driving record, location, and the specific RAV4 trim level you choose will influence your insurance premiums. On average, Canadian RAV4 owners can expect to pay between $120 and $180 per month for comprehensive coverage. It’s always a good idea to obtain quotes from multiple insurance providers to find the most competitive rates.

Maintenance and repair costs should also be factored into your ownership calculations. While Toyota vehicles are renowned for their reliability, regular maintenance is still essential to ensure optimal performance and longevity. Following the recommended maintenance schedule can help prevent costly repairs down the line. Additionally, it’s important to budget for unexpected repairs, as even the most reliable vehicles can experience issues over time.

Finally, resale value is a significant consideration when it comes to long-term ownership costs. The Toyota RAV4 has consistently demonstrated strong resale value, thanks to its reputation for quality and durability. This means that when it’s time to sell or trade in your RAV4, you’re likely to recoup a higher percentage of your initial investment compared to vehicles with poorer resale value. This can offset some of the upfront and ongoing ownership costs.


Finding the Best RAV4 Deals in Canada

While the Toyota RAV4 is a popular and in-demand vehicle, there are still ways to get a great deal if you’re savvy. Here are some tips for finding the best pricing and incentives on a 2024 RAV4 in Canada:


Time your purchase right: Toyota often has special cash incentives or low financing rates during major sales events like Black Friday, the end of model years, and holidays. Plan your purchase around these periods to take advantage of extra discounts.

Check for regional incentives: In addition to national offers, there may be incentives specific to your province or region. These could include loyalty rewards if you currently own a Toyota, conquest offers to switch from a competitor’s brand, or special rates for recent college graduates.

Negotiate firmly but fairly: Come armed with research on fair pricing in your area, but don’t be overly aggressive. Make a reasonable opening offer below MSRP and see if you can meet in the middle. Having a trade-in or being a returning Toyota buyer gives you more leverage.

Explore financing options: Get pre-approved for an auto loan through your bank or credit union. This allows you to separate the financing from the vehicle price negotiation. You can also explore Toyota’s latest financing specials which may beat outside rates.

Consider dealers further away: Casting a wider geographic net can open up more inventory to choose from as well as expose you to better pricing. As long as any incentives are valid where you live, it may be worth traveling to get the RAV4 you want at a lower price.

Buy at the end of the month/quarter: Salespeople have monthly and quarterly quotas, so they may be more motivated to make a deal as those periods come to a close. Use this sense of urgency to your advantage in negotiations.


The Verdict: Is the 2024 RAV4 Still a Top Choice?

After taking a comprehensive look at the 2024 Toyota RAV4, it’s clear that this compact SUV remains one of the best choices in its class for Canadian buyers. With its well-rounded blend of practicality, efficiency, safety features, and value, the RAV4 continues to check all the right boxes.

Reviews from major automotive publications consistently praise the RAV4 for its spacious interior, comfortable ride quality, and user-friendly technology. While the base engine won’t win any drag races, it provides sufficient power for daily driving needs. The available hybrid powertrain delivers an impressive combination of performance and fuel economy.

Safety is also a major strength of the 2024 RAV4, with its suite of advanced driver-assistance features coming standard across the lineup. Couple this with Toyota’s reputation for reliability and strong resale values, and it’s easy to see why the RAV4 remains a smart choice from a cost-of-ownership perspective.

Of course, the RAV4 does face stiff competition from rivals like the Honda CR-V, Subaru Forester, and Mazda CX-5. Each of these models brings its own unique strengths to the table. However, the RAV4’s well-rounded nature and Toyota’s brand cachet give it an edge for many buyers.

Ultimately, the 2024 Toyota RAV4 solidifies its position as one of the leading compact SUVs on the market for Canadian consumers. Its blend of versatility, efficiency, safety tech, and value make it an excellent all-around choice for families, commuters, and adventurers alike. While other options are certainly worth considering, the RAV4 remains a top pick that’s difficult to overlook.


Conclusion: Why Canadians Continue to Love the RAV4

The Toyota RAV4 has cemented its place as a beloved choice for Canadian drivers, and the 2024 model year continues that legacy. From its practical interior space and versatile cargo capabilities to its well-rounded performance and impressive fuel efficiency, the RAV4 checks all the boxes for what Canadians want in a compact SUV.

With a starting price around $33,000, the RAV4 offers exceptional value, especially when you consider its reputation for reliability and strong resale value. Toyota’s Safety Sense suite of driver assistance features also provides peace of mind, making the RAV4 a smart choice for families.

For those seeking even greater efficiency, the RAV4 Hybrid delivers an outstanding 41 mpg combined while retaining all the capability and utility of the gas-powered models. And with available all-wheel drive across the lineup, Canadians can tackle winter conditions with confidence.

Whether you prioritize fuel economy, off-road prowess, or simply need a comfortable daily driver with ample cargo space, the 2024 Toyota RAV4 has something to offer every compact SUV buyer. Its well-rounded nature and Toyota’s reputation for quality and dependability will undoubtedly continue to make the RAV4 a top choice among Canadians for years to come.

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Questions About Toyota RAV4 Pricing

The 2023 Toyota RAV4 starts at a Manufacturer’s Suggested Retail Price (MSRP) of $30,090 CAD for the LE FWD model. The range-topping Limited AWD model has an MSRP of $46,665 CAD. Those prices do not include taxes, registration fees, or delivery charges.

The base 2023 Toyota RAV4 LE comes standard with features like the Toyota Safety Sense system, LED headlights and taillights, power accessories, an 8-way power driver’s seat, dual-zone automatic climate control, a 7-inch touchscreen, six speakers, Android Auto/Apple CarPlay/Amazon Alexa compatibility, and more.

The 2023 Toyota RAV4 Hybrid LE gets an EPA-estimated 41 mpg city/38 highway/40 combined. Those numbers make the RAV4 Hybrid one of the most fuel-efficient small SUVs.

The MSRP difference between the 2023 Toyota RAV4 LE and XLE trims is $3,270 CAD. The XLE adds features like a power liftgate, heated front seats, an auto-dimming rearview mirror, and a larger 9-inch touchscreen.

Notable features on the 2023 RAV4 XLE Premium include a hands-free power liftgate, heated and ventilated front seats, a heated steering wheel, a panoramic moonroof, a premium audio system, a surround-view parking camera system, and a digital rearview mirror.

The 2.5-liter four-cylinder engine in the gas-powered 2023 Toyota RAV4 produces 203 horsepower and 184 pound-feet of torque. The RAV4 Hybrid makes 219 combined system horsepower.

When properly equipped, the 2023 Toyota RAV4 can tow up to 1,500 pounds. The RAV4 Hybrid has a lower tow rating of 1,750 pounds.

The RAV4 Adventure trim comes with features to enhance off-road performance, like hill descent control, mud and sand mode, and increased ground clearance. It also has all-wheel drive standard.

All 2023 RAV4 models come standard with the Toyota Safety Sense 2.5+ system. It includes pre-collision braking, pedestrian detection, lane departure alert, lane tracing assist, road sign assist, automatic high beams, and adaptive cruise control.

The 2023 Toyota RAV4 seats five passengers. Cargo room behind the rear seats measures 37.5 cubic feet. With the rear seats folded down, maximum cargo capacity expands to 69.8 cubic feet.

Toyota produces the RAV4 at two Canadian plants – Cambridge, Ontario and Woodstock, Ontario. The Woodstock plant exclusively manufactures the RAV4, having started production in 2008.

Toyota offers the 2023 RAV4 with a choice of nine exterior colors: Silver Sky Metallic, Magnetic Gray Metallic, Blueprint, Supersonic Red, Midnight Black Metallic, Lunar Rock, Ice Edge, Ruby Flare Pearl, and White. Some colors cost extra.

Due to high demand and production constraints, there can be significant wait times on the 2023 Toyota RAV4 in Canada. Some buyers are facing delays ranging from a few months to over a year before taking delivery.

For the 2023 model year, Toyota is offering a limited-run RAV4 Trail Special Edition in Canada. Based on the Adventure grade, it adds special exterior trim and badging. Only 1,500 will be produced for Canada.

Some complaints about the RAV4 relate to ride quality, wind noise at highway speeds, lackluster acceleration with the base engine, and outdated infotainment systems on lower trim levels. Overall though, owners praise it for reliability, spaciousness and strong resale value.

The RAV4 matches up well against competitors like the Honda CR-V, Nissan Rogue, Mazda CX-5 and Subaru Forester. It beats most rivals when it comes to predicted reliability ratings and resale value retention. The RAV4 Hybrid also leads for fuel efficiency.

Toyota Canada is offering customer cash incentives up to $750 on select 2023 RAV4 gas models. Additional provincial and dealer incentives may also be available, including special lease and finance offers.

According to insurance quotes, an average driver can expect to pay between $130 to $220 CAD per month to insure a new Toyota RAV4 in Canada. Premiums vary depending on factors like location, driving history and chosen coverage limits.

The Toyota RAV4 earns consistently high predicted reliability scores from outlets like J.D. Power and Consumer Reports. Toyota’s reputation for building durable, long-lasting vehicles makes the RAV4 a smart choice for buyers wanting a worry-free compact SUV.

With best-in-class residual values, the Toyota RAV4 holds its value better than just about any competitor. According to ALG estimates, the RAV4 retains around 52 to 66 percent of its original value after five years, depending on the trim level.

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