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a close up of a car is one of Canada’s leading online used car retailers that is transforming the traditional car buying experience. Founded in 2016 by Stephen Seibel, Clutch’s vision was to leverage technology to simplify and improve the process of purchasing vehicles for Canadians.

Clutch provides a seamless online car buying experience, allowing customers to browse thousands of high-quality used vehicle listings, purchase and finance completely online, and even have their vehicle delivered right to their door for a test drive. Their innovative e-commerce model eliminates the need to negotiate with salespeople at dealerships or travel to multiple locations searching for the perfect car.

Some of the key benefits Clutch offers include transparent pricing, a huge selection of makes and models, flexible financing options, and exceptional customer service. They also provide peace of mind with benefits like a 7 day money back guarantee.

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History and Founding of was founded in 2016 by Stephen Seibel, an ex-investment banker who saw an opportunity to revolutionize and simplify the process of buying and selling used vehicles in Canada. Seibel was frustrated by his own experience trying to purchase a used car from a traditional dealership, which he found to be an overly complex, stressful, and non-transparent process.

With the founding of, Seibel aimed to leverage technology and online commerce to completely reimagine and improve the used car buying and selling experience for Canadians. His vision was to allow customers to easily browse vehicle listings, purchase, finance, and complete the transaction 100% online in a seamless fashion. This would eliminate the need to haggle in person with salespeople at dealerships and go through tedious paperwork. It would also open up inventory selection and convenience for buyers across Canada.

To help fuel the rapid expansion of the company across Canada, raised $60 million USD in venture capital funding in 2020. In 2021, the company completed an additional round of $75 million USD in new financing. This influx of investment capital enabled the scaling up of operations, inventory, marketing, and customer reach nationwide.


The Buying Experience

The website makes finding your next used car simple and convenient. They offer a constantly updated inventory of thousands of used vehicles across every make and model imaginable. You can easily browse based on factors like price, body style, fuel type, mileage and more to narrow down your search.

Once you’ve found a car you like, allows you to complete the entire purchase process online in just a few clicks. There’s no need to haggle with salespeople or negotiate pricing. You can view payment estimates, apply for financing, and complete all paperwork digitally.

One of the best parts of the experience is the option to have the vehicle delivered directly to your door for a test drive. This allows you to thoroughly inspect and test out the car on your own terms before committing to the purchase. If you love the car, you can complete the sale on the spot without ever having to set foot in a dealership.


Selling or Trading In Your Vehicle

For Canadians looking to sell or trade in their current vehicle, also purchases used vehicles directly from consumers through a simple online process.

To get a quote, you just need to enter some basic details about your vehicle on their website, such as the year, make, model, trim, mileage etc. will provide you with a competitive quote for your vehicle’s value, with the entire process done online without any hassle or negotiation.

Once you accept their quote, you simply choose a convenient date and time for to come and pick up the vehicle right from your home. Their scheduling is flexible based on your availability, and their drivers ensure the vehicle pickup is quick and seamless.

Trading in or selling your used vehicle to is a great way to save time and get top value. You can avoid the hassle of private sales or trips to the dealership, while still getting a fair quote on your vehicle’s worth from the comfort of your home.


Vehicle Quality You Can Trust

All vehicles sold on go through a rigorous 150+ point inspection and reconditioning process to ensure they meet the company’s high standards for quality and reliability. Their team of certified mechanics thoroughly evaluates each car, replacing parts and fluids as needed to make them “Clutch Certified.”

This certification means you can feel confident about purchasing a pre-owned vehicle sight unseen. even provides a detailed inspection report for each car so you know exactly what work was done. Their standards frequently exceed those of other used car dealerships.

Beyond their inspections, offers exclusively high-quality used vehicles from top makes and models. You’ll find an array of options including sedans, SUVs, trucks, hybrids, and luxury vehicles from trusted brands.

Because sells directly to consumers online without a middleman salesperson, their prices are consistently below what you would pay at a traditional dealership. There’s no need to haggle or negotiate. The price you see is the price you pay, often thousands below comparable vehicles.

So you get certified, high-quality used cars you can trust, all at exceptionally competitive pricing compared to dealerships. That combination of value and reliability is why so many Canadians choose for their used car needs.


Exceptional Customer Service

One of the standout aspects of is their commitment to providing exceptional customer service throughout the buying and selling process. Customers have access to Clutch’s team of automotive experts by phone or email to answer any questions they may have or provide support during transactions.

From the initial browsing stage through final delivery, customers speak directly with knowledgeable representatives who can explain all the details about available vehicles, financing, and more. Clutch’s staff take the time to understand each customer’s unique needs and preferences to help guide them to the right vehicle.

Reviews consistently praise the personalized assistance customers receive. Many mention the stark contrast from traditional dealerships where they felt pressured or ignored. With, customers feel their business is valued and they get the individual attention required to make informed decisions.

The company backs up its people-first service by being available 7 days a week and having an average response time of just 15 minutes via phone or email. Customers have direct access to friendly experts to support their online buying journey.


The 7 Day Money Back Guarantee

One of the key benefits of buying a used vehicle through is their industry-leading 7 day money back guarantee. This unique policy gives customers complete peace of mind during the purchase process. After you take delivery of your vehicle, you have 7 full days to drive it, inspect it, and make sure it meets your needs and expectations. If for any reason you are not completely satisfied, you can return the vehicle to within that 7 day window for a full refund.

This policy sets apart from traditional dealerships which typically only offer short 1-2 day return policies, if any at all. With the 7 day guarantee, you have ample time to live with the vehicle and make an informed decision. You can take it for a long test drive, have a trusted mechanic inspect it, antd evaluate how it fits your lifestyle. If anything comes up that you are not happy with, simply notify within 7 days of delivery and they will arrange a free pickup and full refund. This transparent, no-questions-asked policy gives customers incredible flexibility and peace of mind.

The 7 day money back guarantee is a prime example of how is reimagining the used car buying process with the customer in mind. By giving Canadians an entire week to evaluate a vehicle on their own terms, they have created a risk-free way for people to purchase used cars online with confidence.


Transparent Pricing

One of the most frustrating aspects of buying a car from a traditional dealership is the lack of transparent pricing. Dealerships often advertise one price online or in ads, but then add on extra fees and try to negotiate the price up once you arrive in person. This opaque pricing structure is designed to maximize dealer profits, not provide the best deal for customers. takes a completely different approach by providing upfront, all-in pricing right on their website. The price you see listed for a vehicle is the price you pay, with no hidden fees or surprises. There’s no need to haggle or negotiate once you start the buying process, since the pricing is fixed and transparent from the start.

By removing the stressful back-and-forth negotiations, empowers customers to feel in control of the process. You can easily compare pricing across vehicles to find the best deal for your budget, without worrying about dealers tacking on extra charges. The transparent pricing gives buyers confidence that they are getting a fair price without any games or gimmicks.


Time Savings

One of the biggest benefits of buying from is the significant time savings compared to visiting multiple dealerships. At a traditional dealership, you need to go in person during business hours, negotiate with salespeople, and go through a lengthy process to purchase a vehicle. This can take many hours across multiple trips to different dealerships to find the right car.

With, the entire process happens online, on your own schedule, from the comfort of your home. You can browse vehicles 24/7, get financing approved, and complete the paperwork without ever needing to go into a dealership. For busy Canadians who value their time, this convenience is invaluable.

You can search for the exact make and model you want and purchase it in just a few clicks. The car is then delivered right to your door for a test drive, so you don’t have to go from dealership to dealership searching for the car you want. This saves you enormous amounts of time and headaches trying to find the right vehicle.


Expanded Selection

One of the key advantages of using is the expanded selection of vehicles available. With traditional dealerships, buyers are limited to whatever inventory that particular dealer has on their lot. This means you may not find the exact make, model, year, color, features etc. that you’re looking for locally.

With’s online marketplace, you have access to a wide national inventory of thousands of vehicles. Their selection covers all the major makes and models from manufacturers like Honda, Toyota, Ford, Hyundai, Volkswagen and more. You’re able to browse based on the specifics you want, rather than just what happens to be available at your neighborhood dealer.

This expanded inventory means you’re much more likely to find the ideal vehicle you’re looking for on No longer do you need to compromise on certain features or settle for whatever limited selection is nearby. The transparency of seeing all available inventory online makes it easy to find exactly what you want.


Financing Options

Clutch makes financing a vehicle purchase straightforward through their online process. Customers can easily get pre-approved for financing right on Clutch’s website by submitting some basic information. They work with trusted lenders to provide competitive interest rates to approved buyers. The pre-approval allows customers to shop for vehicles knowing their budget and monthly payments ahead of time. There’s no need to negotiate financing terms at a dealership, as everything can be handled seamlessly online through Clutch once the customer selects their vehicle.

The online financing process is simple – just choose your vehicle, select financing options, and provide your information. Clutch will connect you with lending partners to find the best rate for your credit situation. Having financing pre-arranged makes the buying experience quicker and easier. Customers can shop for the vehicle they want with confidence, as the financing details are already taken care of by Clutch and their lending partners.


Growth and Expansion

Since its founding in 2016, has experienced rapid growth and expansion across Canada. The company has raised over $135 million in funding to date, allowing it to scale up its operations and increase its presence nationwide.

In 2021 alone, expanded to serve customers in Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador. The company now has a presence in every province in Canada, with its headquarters located in Toronto. plans to continue expanding aggressively in the coming years. Its goal is to serve 90% of the Canadian population by the end of 2023. The company is looking to open additional inspection centers and logistics hubs across the country to support and enable its growth. also aims to significantly grow its selection of used vehicles available for purchase online. As the company scales, it wants to provide Canadian customers the largest possible inventory to browse through and buy from the convenience of home.

With substantial funding secured and ambitious expansion plans underway, is poised for rapid growth in the years ahead as it reshapes and modernizes the used car buying experience for Canadians coast-to-coast.


Awards and Recognition has earned several awards and recognition for its innovative approach to used car sales and rapid growth:


Canada’s Top Growing Companies – The Globe and Mail

In 2021, Clutch was named one of Canada’s Top Growing Companies by The Globe and Mail. This prestigious award recognizes successful, ambitious businesses exhibiting high growth over a 3-year period.


PROFIT 500 Canada’s Fastest-Growing Companies

Also in 2021, Canadian Business and Maclean’s ranked Clutch No. 7 on the annual PROFIT 500 list of Canada’s fastest-growing companies, with a 3-year revenue growth of 2,359%.


“E-tailer of the Year”

Clutch was awarded top honors as E-tailer of the Year at the 2021 Canadian E-Commerce Awards hosted by Retail Council of Canada. The award showcased Clutch’s success as an online-only retailer.


Positive Media Coverage

Clutch has been featured in news outlets like The Globe and Mail, Financial Post, TechCrunch, and Forbes for its rapid expansion and modern approach to used car sales. Media highlight its convenient online process and exceptional customer service.


Comparisons to Dealerships provides many advantages over traditional car dealerships and is disrupting the industry with its innovative online model:


– No need to spend hours negotiating with salespeople or worrying about hidden fees. Clutch provides upfront pricing with no haggling required.

– With traditional dealers, limited local inventory means less selection. Clutch gives you access to vehicles across Canada for more choices.

– Dealerships can be pushy about financing and often steer buyers into promotions. Clutch lets you choose your own financing terms with competitive rates.

– Purchasing from a dealership requires multiple visits for shopping, test drives, paperwork. Clutch handles everything seamlessly online.

– Dealerships have rigid hours and sometimes require appointments. Clutch allows you to browse and buy 24/7 at your convenience.

– Trading in to a dealer involves hassles and lowball offers. Clutch makes it easy to get a fair value for your trade-in.

– Dealerships focus on making a sale rather than building a relationship. Clutch prioritizes customer service and long-term satisfaction.

– With opaque pricing and commission-based sales, dealers have misalignment with buyers. Clutch’s incentives are aligned with the customer.


By removing friction and upending traditional industry practices, Clutch is establishing a new model for used car buying and selling that finally puts the customer first.



In summary, provides a revolutionary way for Canadians to buy, sell, finance, and own used vehicles. By taking the car buying process completely online, they have removed the headaches and hassles traditionally associated with visiting dealerships. Their seamless e-commerce platform, certified used inventory, competitive pricing, and exceptional customer service make a top choice for anyone in the market for a used car.

With its 7 day money back guarantee, free at-home test drives, and transparent buying process, has reimagined the car buying experience for the digital age. No wonder they have quickly become one of the largest online used car retailers in Canada, with thousands of happy customers across the country.

So if you’re looking to buy or sell a used car, be sure to check out Their website makes it easy to find exactly what you want, and their team will handle the rest, from purchase to delivery. Why waste time haggling and negotiating when you can get a great deal on a quality used car right from your couch? Take the first step and visit today!


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Questions About is Canada’s largest online used car retailer. They deliver a seamless, hassle-free car buying and financing experience to drivers across Canada. Clutch offers thousands of used cars online, allows you to get the right car delivered to your door, and provides a 10-day money-back guarantee for peace of mind.

The process is simple. You can browse their inventory of used cars online, select a car you like, and begin the online checkout. You’ll choose your payment terms, confirm delivery or pickup options, and complete any financing details. Once everything is finalized, your car will arrive at your door for a test drive, or you can pick it up at one of their locations.

Yes, is a reputable online used car retailer in Canada. They are an accredited business with the Better Business Bureau, holding an A+ rating. Clutch also has over 2,200 5-star customer reviews between TrustPilot, Google, and Facebook. With thousands of cars sold, their reputation demonstrates they provide a quality customer experience.

The steps to buy a car on are:


  1. Browse vehicle inventory online and select a car


  1. Begin secure online checkout and select financing terms


  1. Confirm delivery or pickup options


  1. Complete purchase and paperwork online


  1. Vehicle arrives at your home or schedule pickup


  1. Test drive the car during 10-day money-back period

Yes, has an online financing program to make paying for your used car easy. They offer flexible terms, competitive rates, and options to apply with or without an existing auto loan. You can get pre-qualified to shop vehicles within your budget and complete the financing process entirely online. offers at-home car delivery across Canada. Once you complete your purchase online, you can select home delivery and they will transport the vehicle to your doorstep. This convenient service allows you to avoid traveling to a dealership yet still test drive before you buy.

Clutch provides a 10-day money-back guarantee on every used car purchased. If you are not completely satisfied with your vehicle within the first 10 days and 500 km driven, you can return it for a full refund, no questions asked. This gives you the flexibility to test drive without pressure.

Yes, every used car from includes one of their extended warranty options to give you peace of mind. Their comprehensive warranty plan covers the cost of repairs due to mechanical breakdowns and includes 24/7 roadside assistance across Canada and the US. Optional added coverage is also available.

Absolutely. also purchases used cars directly from customers looking to sell or trade-in their current vehicle. You can get an online appraisal for your car in minutes, schedule an inspection, complete the paperwork digitally, and sell conveniently without ever leaving your driveway.


For both cars sold to and purchased from Clutch, they conduct a rigorous 150+ point Certified Pre-Owned inspection. This inspection performed by ASE-certified mechanics thoroughly evaluates all mechanical, electronic, and safety components with a vehicle history report. Any necessary reconditioning is completed before listing online.

Selling your car to Clutch involves four key steps:


  1. Request a quick online appraisal


  1. Schedule a free at-home inspection


  1. Review your personalized offer and complete paperwork


  1. Drop-off or coordinate pickup once the sale is finalized

Clutch specializes in gently used, 1-3 year old vehicles that appeal to a wide range of Canadian drivers. With thousands of options online, you can find fuel-efficient cars, family-friendly SUVs and minivans, luxury vehicles, trucks, and more from all major automakers.

As Canada’s first complete online car buying platform, offers a more convenient, streamlined alternative to traditional dealerships. You can search inventory, secure financing, complete paperwork, and coordinate delivery without visiting a lot. Their upfront pricing and money-back returns also deliver a hassle-free buying experience.

Clutch began in Toronto but has expanded across Canada. They now deliver vehicles with their money-back guarantee to customers located in Ontario, Alberta, Nova Scotia, British Columbia, Quebec, Saskatchewan, Manitoba, New Brunswick, PEI, Newfoundland and Labrador, as well as the Yukon, NWT, and Nunavut.

While focuses heavily on their innovative online car buying model, they do operate inspection, reconditioning and pickup centers in Toronto, Calgary, Edmonton and Halifax. Customers can coordinate test drives and purchases from these locations if preferred over home delivery.

Technically, no. is licensed as an online used vehicle retailer, not a traditional dealer. Without sales commissions and high-pressure sales tactics, they can offer upfront pricing, flexible returns and a more customer-focused experience. However, their vehicle certification process matches most dealerships.

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