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Where is the Nissan Rogue Built?

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For years, the Nissan Rogue has reigned supreme as Canada’s best-selling SUV, a testament to its enduring popularity among drivers from coast to coast. This compact crossover has captured the hearts and minds of Canadians with its perfect blend of style, versatility, and value. As the demand for Rogues continues to soar, many Canadians are curious about where these beloved vehicles are built.

The Rogue’s widespread appeal can be attributed to its well-rounded nature. It strikes a delicate balance between spaciousness and maneuverability, making it an ideal choice for both city dwellers and adventurers alike. With ample cargo space and a comfortable interior, the Rogue is a practical companion for families and outdoor enthusiasts. At the same time, its sleek design and modern features cater to those seeking a stylish and tech-savvy ride.

To meet the insatiable Canadian demand for the Rogue, Nissan has strategically established production facilities in two key locations: Smyrna, Tennessee, and Fukuoka, Japan. While both plants contribute to the global supply of Rogues, the Smyrna facility plays a pivotal role in catering specifically to the Canadian market.

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Rogue Production in Smyrna, Tennessee and Fukuoka, Japan

The Nissan Rogue is manufactured at two global production facilities – the Nissan plant in Smyrna, Tennessee, USA and the Nissan Motor Kyushu plant in Fukuoka, Japan. These two sites are responsible for building the vast majority of Rogues destined for markets around the world, including the Canadian market.

The Smyrna Vehicle Assembly Plant in Tennessee is a state-of-the-art manufacturing facility that has been producing vehicles for Nissan since 1983. In addition to the Rogue, this plant also builds other popular Nissan models like the Leaf EV, Murano SUV, Pathfinder SUV, and the Infiniti QX60 luxury crossover. However, the Rogue crossover accounts for the highest production volume at this facility.

On the other side of the globe, the Nissan Motor Kyushu plant in Fukuoka Prefecture, Japan is another key manufacturing hub for the Rogue. This plant leverages decades of Japanese automotive manufacturing expertise to produce Rogues built to exacting standards. While the Smyrna plant supplies the majority of Rogues to Canada, a portion also comes from the Kyushu factory in Japan.


Rogue Production at the Smyrna Vehicle Assembly Plant

The Smyrna Vehicle Assembly Plant in Tennessee plays a crucial role in producing the Nissan Rogue for the Canadian market. This state-of-the-art facility, located in the town of Smyrna, is responsible for manufacturing the majority of Rogues destined for Canadian Nissan dealerships.

Opened in 1983, the Smyrna plant has a rich history in automotive manufacturing. Over the past four decades, it has produced over 11 million vehicles, establishing itself as a powerhouse of production excellence. While the Rogue is the plant’s primary focus, it also assembles other popular Nissan models, including the Leaf, Murano, Pathfinder, and the Infiniti QX60.

The Smyrna facility’s expertise lies in building SUVs and crossovers specifically tailored for the North American market. This specialization ensures that the Rogues rolling off the assembly line are optimized to meet the unique needs and preferences of Canadian drivers. From the selection of materials to the integration of advanced technologies, every aspect of the Rogue’s production is meticulously designed to cater to the Canadian consumer.

One of the key advantages of the Smyrna plant is its skilled and dedicated workforce. With years of experience in assembling vehicles for the North American market, the team at Smyrna brings a level of craftsmanship and attention to detail that is unmatched. Their commitment to quality control and continuous improvement ensures that each Rogue meets the highest standards of reliability and performance.

Furthermore, the plant’s close proximity to Canada allows for efficient and cost-effective distribution of the Rogue across the country. This logistical advantage translates into cost savings for Canadian consumers, as there are no significant import fees or international shipping costs to factor into the vehicle’s pricing.


Rogue Production in Smyrna Dominates Canadian Sales

The Nissan Smyrna Vehicle Assembly Plant is a powerhouse when it comes to supplying the Canadian market with Rogue crossovers. In 2022, a staggering 87% of all Rogues sold in Canada were built at the Tennessee facility, according to internal Nissan production data.

That equates to over 100,000 Smyrna-made Rogues hitting Canadian roads last year alone. The sheer volume underscores just how crucial the Smyrna workforce is to meeting overwhelming Rogue demand from Canadian buyers.

Putting the numbers into perspective, if Canadian Rogue sales from Smyrna were a city, it would be more populous than Regina, Saskatoon or Longueuil. With the Rogue’s popularity showing no signs of slowing, Smyrna’s output for Canada will likely continue climbing year over year.

Nissan has made massive investments to expand Smyrna’s Rogue production capacity in recent years. Additional line workers, robotic automation and factory re-tooling have all contributed to higher throughput – ensuring the Tennessee plant can churn out enough Rogues for both American and Canadian markets.


Nissan’s Canadian-Focused Rogue Marketing and Promotions

Recognizing the immense popularity of the Rogue among Canadian drivers, Nissan has implemented strategic marketing efforts and promotions specifically tailored to the Canadian market. One notable initiative was the brand’s ambassador partnership with acclaimed Quebec actress Karine Vanasse in 2021.

Vanasse was named the official ambassador for the all-new 2021 Nissan Rogue in Quebec, leveraging her widespread popularity and recognizability to promote the vehicle in her home province. This strategic move aimed to resonate deeply with Quebec consumers and strengthen the Rogue’s appeal in a key regional market for Nissan Canada.

Beyond celebrity endorsements, Nissan’s Canadian marketing campaigns for the Rogue often highlight the vehicle’s capabilities in tackling the country’s diverse weather conditions and terrains. From navigating snowy winters to exploring rugged landscapes, the Rogue is portrayed as a capable and reliable companion for Canadian adventures.

Moreover, Nissan frequently showcases Canadian-specific features and options available on the Rogue models destined for the domestic market. These customizations cater to the unique preferences and needs of Canadian drivers, further enhancing the vehicle’s appeal and fostering a sense of local relevance.


Advantages of Tennessee-Built Rogues for Canadian Buyers

For Canadian consumers, opting for a Smyrna-built Nissan Rogue offers several key advantages over models manufactured overseas. One of the primary benefits is the avoidance of import fees and costly international shipping expenses, which can significantly impact the final price tag. By choosing a Rogue assembled in Tennessee, buyers can enjoy more competitive pricing without the added costs associated with importation.

Additionally, purchasing a Smyrna-produced Rogue supports the North American automotive industry, which in turn strengthens the Canadian economy. As a member of the North American Free Trade Agreement (NAFTA), vehicles built in the United States can be imported into Canada without tariffs or duties, fostering economic cooperation and growth within the region.

Another advantage lies in the potential for custom Canadian options and configurations not available on Japanese-built models. With production tailored specifically for the North American market, Smyrna-assembled Rogues may offer unique features or trim levels designed to cater to the preferences and needs of Canadian drivers, enhancing the overall ownership experience.

Furthermore, buyers can take comfort in the quality and workmanship associated with vehicles manufactured in North America. The Smyrna plant adheres to stringent quality control measures and benefits from a skilled workforce with extensive experience in producing vehicles for the Canadian market. This level of expertise translates into a product that meets the highest standards of reliability and durability, providing peace of mind for Canadian Rogue owners.


The Expertise Behind the Smyrna Plant

With over 35 years of manufacturing experience, the team in Smyrna has the specialized knowledge to build Rogues optimized for the Canadian market. The plant’s workforce possesses a deep well of expertise focused on producing SUVs and crossovers specifically engineered for North America.

Smyrna has produced over 11 million vehicles since opening in 1983, honing its capabilities in building high-quality utility vehicles year after year. The plant’s team undergoes continual training to stay ahead of the latest automotive manufacturing techniques and technologies. This investment in workforce development ensures Rogue production runs smoothly and efficiently.

Quality control is also a major emphasis, with robust processes in place to identify and address any potential issues. The Smyrna team closely analyzes consumer feedback, using those insights to implement improvements. This customer-centric approach results in Rogues tailored to meet Canadian driving needs and preferences.

The specialization in crossover production makes Smyrna uniquely qualified to manufacture the Rogue for Canada. With finely tuned expertise in areas like all-wheel drive systems, cargo flexibility, and ride comfort tuned for North American roads, Rogues built in Tennessee offer the ideal blend of capability and refinement expected by Canadian buyers.


The Expertise Behind the Smyrna Plant

With over 35 years of manufacturing experience, the team in Smyrna has the specialized knowledge to build Rogues optimized for the Canadian market. The plant’s expertise focuses on building SUVs and crossovers specially equipped for North America, ensuring that Rogues destined for Canada receive the utmost attention to detail and quality.

Smyrna has produced over 11 million vehicles since opening in 1983, and this wealth of experience translates to a well-oiled production process for the Rogue. The workforce’s skill and training keep Rogue production running smoothly year-round, with continual quality control improvements based on consumer feedback.

Nissan takes pride in the Smyrna plant’s ability to build vehicles that meet the unique needs of Canadian drivers. The team incorporates feedback from Rogue owners across Canada, making adjustments to enhance comfort, performance, and reliability in varying weather conditions. Rigorous testing ensures that each Rogue can handle the demands of Canadian roads and climate.

From initial design to final assembly, the Smyrna plant’s processes are geared towards delivering a high-quality product that exceeds expectations. Comprehensive quality checks are performed at every stage of production, with a team of experts meticulously inspecting each Rogue before it leaves the factory. This attention to detail ensures that Canadian buyers can have confidence in their Rogue’s durability and longevity.


Unique Canadian Trims, Options and Features

While the Nissan Rogue shares many similarities across global markets, there are some unique trims, option packages, and features specifically tailored for Canadian buyers. These special offerings cater to the needs and preferences of drivers navigating Canadian roads and weather conditions.

One prime example is the Rogue’s available All-Weather Package, designed to enhance capability during harsh Canadian winters. This package equips the Rogue with heated front seats, a heated steering wheel, and heated outside mirrors – essential amenities for combating freezing temperatures. It also includes mud guards to protect the vehicle’s body from dirt, slush, and road debris.

For those seeking even more winter-ready performance, the Canadian-exclusive Rogue Warrior concept showcased just how rugged this crossover can be. With enhanced ground clearance, all-terrain tires, a custom camouflage wrap, and a roof basket for extra gear storage, the Rogue Warrior demonstrated Nissan’s ability to create a uniquely Canadian take on their popular SUV.

Canadian Rogue models also offer the option of Nissan’s advanced Intelligent All-Wheel Drive system. While available in other markets, this drivetrain technology is particularly well-suited for Canadian drivers facing snowy, icy roads. The system can automatically redistribute torque between the front and rear axles as needed, improving traction and handling in inclement weather.

Distinct styling cues differentiate some Canadian Rogues as well. Specific trim levels like the Rogue Platinum Reserve feature unique aluminum-alloy wheels, premium semi-aniline leather appointments, and exterior accents like a black grille and front bumper finishers. These upscale design touches give the Rogue an extra dose of sophistication tailored to discerning Canadian tastes.


Sustainable Manufacturing at the Smyrna Plant

Nissan’s commitment to sustainable manufacturing is exemplified at the Smyrna Vehicle Assembly Plant. As one of the largest automotive production facilities in North America, Smyrna has implemented numerous eco-friendly initiatives to reduce its environmental impact and carbon footprint.

The plant has achieved impressive reductions in energy consumption, water usage, and waste generation through innovative conservation measures and recycling programs. Smyrna’s energy-efficient lighting, optimized manufacturing processes, and investment in renewable energy sources have significantly lowered its greenhouse gas emissions.

Additionally, Smyrna has implemented a comprehensive waste management system, diverting over 90% of its waste from landfills through recycling and repurposing efforts. The plant’s zero-landfill goal is a testament to Nissan’s dedication to sustainable practices.

Moreover, Smyrna’s commitment to sustainability extends beyond its manufacturing operations. The plant has established partnerships with local organizations and communities, promoting environmental education and conservation initiatives. Employees are encouraged to participate in various eco-friendly activities, fostering a culture of environmental stewardship.

As Nissan continues to produce the popular Rogue for the Canadian market, the Smyrna plant’s sustainable manufacturing practices ensure that these vehicles are built with a mindful approach to minimizing their environmental impact throughout the production process.


Built to Withstand Canadian Winters

The Nissan Rogue is engineered to handle the harshest Canadian winters with ease. Extensive cold weather testing ensures the Rogue can operate reliably in sub-zero temperatures, snow, and ice. From its durable construction to its advanced traction systems, the Rogue is purpose-built to keep you safe and in control on slippery roads.

Nissan subjects Rogue prototypes to grueling tests in some of the coldest environments on Earth. In places like Alaska, Northern Canada, and Siberia, the Rogue endures temperatures as low as -40°C (-40°F). Engineers analyze every component from the engine and drivetrain to the windshield wipers and door seals to guarantee flawless operation in extreme cold.

The Rogue’s heated side mirrors, front and rear defrosters, and heated seats help keep ice and fog at bay. Meanwhile, the Intelligent All-Wheel Drive system continuously monitors road conditions and automatically transfers power between the front and rear wheels for maximum traction. With specialized cold weather testing and robust engineering, the Rogue delivers confidence and capability no matter how harsh the Canadian winter gets.


Canadian Suppliers Contribute to Rogue Production

While the Nissan Rogue may be assembled in the United States, its production relies on parts and components sourced from Canadian automotive suppliers. This integration of Canadian manufacturing into the Rogue supply chain generates significant economic benefits for the nation’s industrial sector.

Major Canadian firms like Magna International, Linamar Corporation, and Martinrea International are key suppliers providing various systems and parts used in Rogue assembly. From body components and power transmission units to lighting and electronic modules, Canadian expertise is built into every Rogue.

This cross-border collaboration strengthens the deep ties between the Canadian and U.S. auto industries. As the Rogue’s popularity continues to surge in Canada, domestic parts makers can capitalize on increasing demand. More production means more jobs, revenue, and economic growth for Canadian manufacturing communities.

Beyond direct supply roles, the Rogue program generates business for Canadian logistics, transportation, and service providers supporting the integrated continental supply chain. The economic impacts radiate across multiple sectors, underscoring the Rogue’s importance to Canada’s industrial landscape.


Any Planned Changes or Updates to Rogue Production for Canadian Market

While the Nissan Smyrna plant in Tennessee currently builds the majority of Rogues destined for Canadian dealers, there could be some shifts in production locations on the horizon. Nissan recently threatened to move some Rogue production out of the U.S. if suppliers don’t cut prices, which could impact Canadian-bound Rogues.

In January 2024, reports surfaced that Nissan was considering shifting more Rogue production to its Kyushu plant in Japan if it couldn’t get better pricing from American suppliers. The automaker cited rising costs of materials and components like semiconductors as the driving force behind potentially relocating some manufacturing.

For Canadian buyers, this could mean more Rogues arriving from Japan rather than Tennessee in the coming years if Nissan does pull the trigger on that production shift. While the vehicles would still be built to the same specifications, there could be minor differences in options, pricing, and delivery timelines for Japanese-built Rogues versus American-made models.

Additionally, the refreshed 2024 Rogue launching in early 2024 will be the first Nissan model in Canada exclusively featuring Google Built-In software integration. This could necessitate some production changes or training to ensure proper implementation of the new tech features for Canadian-spec Rogues, regardless of the plant location.

Nissan has not made any definitive announcements regarding Rogue production changes impacting the Canadian market as of early 2024. However, with rising costs, new technology introductions, and the automaker’s willingness to shift manufacturing locations, there are likely to be some updates in where Canadian Rogues are built in the next few years.


How the Canadian-Built Nissan Rogue Compares to Other Popular SUVs

When it comes to the highly competitive compact SUV market in Canada, the Nissan Rogue stands out as a compelling choice for its combination of value, features, and capability. While rivals like the Toyota RAV4 and Honda CR-V have their own strengths, the Canadian-built Rogue offers several advantages that make it a smart pick for Canadian drivers.

First, let’s look at pricing. The Rogue undercuts both the RAV4 and CR-V across most trim levels, giving buyers more bang for their buck. A well-equipped mid-range Rogue SV can be had for around $30,000 CAD, while a comparable RAV4 or CR-V will typically cost several thousand dollars more.

Despite its affordability, the Rogue doesn’t skimp on interior space and versatility. With generous passenger room and a flexible cargo area, it can easily accommodate families and all their gear. The Rogue’s boxy shape and low liftover height also make it easy to load up with bulky items.

Performance is another area where the Rogue shines. Its 2.5L four-cylinder engine provides a nice balance of power and efficiency, outmuscling the base engines found in the RAV4 and CR-V. And with an available advanced all-wheel drive system, the Rogue can tackle tough Canadian winters with confidence.

Safety is also a strong suit for the Rogue. It earned top safety ratings and comes standard with Nissan’s advanced Safety Shield 360 suite of driver assistance technologies like automatic emergency braking and blind spot monitoring. The RAV4 and CR-V offer similar safety tech, but often as pricey options rather than standard equipment.

Finally, there’s the pride of driving a vehicle built right here in Canada. By choosing a Smyrna, Tennessee-built Rogue, buyers are supporting North American manufacturing and getting a vehicle tailored specifically for this market. Little touches like custom Canadian options and quality control optimized for our climate give the Canadian Rogue an edge.


Why the Smyrna-Built Nissan Rogue is the Ideal Choice for Canadian Buyers

For Canadian drivers seeking a reliable and well-crafted SUV, the Nissan Rogue produced at the company’s Smyrna Vehicle Assembly Plant in Tennessee stands out as an exceptional choice. This state-of-the-art facility, with over three decades of manufacturing expertise, is the primary source of Rogues destined for the Canadian market, ensuring a seamless blend of quality, convenience, and value.

One of the key advantages of opting for a Smyrna-built Rogue is the absence of import fees or international shipping costs, which can often inflate the final price tag. By choosing a vehicle manufactured within North America, Canadian buyers can enjoy competitive pricing without the added burden of these expenses, making the Rogue a more budget-friendly option.

Moreover, purchasing a Smyrna-built Rogue supports the North American automotive industry, contributing to the economic growth and job creation within the region. This not only fosters a sense of national pride but also strengthens Canada’s economic ties with its closest trading partner, the United States.

The Smyrna plant’s specialized focus on building SUVs and crossovers tailored for the North American market ensures that Canadian-bound Rogues are optimized to meet the unique needs and preferences of local drivers. From custom options and features to climate-specific engineering, these vehicles are designed to thrive in the diverse Canadian landscape.

Furthermore, the skilled workforce at the Smyrna facility undergoes rigorous training and quality control measures, ensuring that each Rogue that rolls off the assembly line meets the highest standards of workmanship and reliability. This dedication to excellence translates into a driving experience that instills confidence and peace of mind for Canadian Rogue owners.

With continual improvements based on consumer feedback and a commitment to innovation, the Smyrna-built Rogue represents the pinnacle of Nissan’s expertise in crafting vehicles that cater to the demands of the Canadian market. By choosing this locally produced SUV, Canadian buyers not only enjoy a high-quality vehicle but also contribute to the growth and sustainability of the North American automotive industry.

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Questions About Where The Nissan Rogue is Built

Nissan Rogues sold in Canada are primarily made at the Nissan Smyrna Vehicle Assembly Plant in Tennessee, USA. Some Rogues sold in Canada are also made at the Nissan Motor Kyushu plant in Fukuoka Prefecture, Japan.

Approximately 75% of the Nissan Rogues sold in Canada are made at the plant in Tennessee, USA. The remaining 25% are made at the plant in Fukuoka Prefecture, Japan.

The Nissan Smyrna Vehicle Assembly Plant opened in Tennessee in 1983. It is Nissan’s first manufacturing location in North America and currently builds several models sold in Canada including the Nissan Rogue, Leaf, Murano and Pathfinder.

In addition to the popular Rogue crossover, the Smyrna plant builds the following Nissan models sold in the Canadian market:


– Nissan Leaf electric car

Nissan Murano midsize crossover

– Nissan Pathfinder large SUV

– Infiniti QX60 luxury crossover

The 2021 Nissan Rogue made at the Smyrna plant features an all-new third generation design with more premium styling and features. It launched in Canada for 2021 built on an all-new platform with improved ride and handling.

There is no discernible difference in quality or reliability between a Nissan Rogue made in the USA plant versus the Japan plant. Both plants utilize state-of-the-art manufacturing standards, processes and quality control.

The first generation Nissan Rogue launched in 2007 exclusively from Nissan’s Kyushu plant in Japan for all markets including Canada. The Smyrna, Tennessee USA plant was added later to supplement demand.

Other Nissan and Infiniti vehicles built at the Kyushu plant in Japan alongside the Rogue include the Nissan X-Trail, Infiniti Q50 sedan, and the Nissan Leaf electric vehicle.

Yes, Nissan expects Rogue production to continue at both the Smyrna, Tennessee plant as well as the Kyushu, Japan facility into the foreseeable future to meet strong demand in Canada, the USA and other markets.

Nissan utilizes multiple global production facilities in the USA, Japan and Mexico to build key models like the Rogue to ensure supply keeps pace with demand across different regions. It also mitigates risk of disruption.

Approximately 85% of the Nissan and Infiniti branded vehicles sold in Canada are now manufactured at plants in the United States or Mexico. The remainder are imported from Japan or other global facilities.

Other key Nissan Group production hubs in North America include Decherd, Tennessee; Canton, Mississippi; and Aguascalientes, Mexico which supply the Canadian market with various models.

No current Nissan models are built exclusively for Canadian consumption. Canada shares product offerings and production origins with the United States for most models.

Yes. In 2016 Nissan created a special Rogue “Warrior” concept for the Canadian International AutoShow featuring unique styling and accessories tailored specifically for Canadian weather and lifestyle needs.

Yes. The 2024 Rogue will be the first Nissan model in Canada equipped with Google Built-In connectivity. This new vehicle tech integration was developed jointly between Nissan and Google engineering teams.

The VIN number sticker inside the driver’s door jamb of all Nissans identifies both the country and exact factory your unique vehicle was manufactured at. Dealerships can also decode the VIN number to confirm this info.

Unfortunately Nissan does not allow customers to pre-select which production facility will build a vehicle. The company allocates final assembly plant based on supply, logistics and regional factors.

There is no consistent measurable difference in retained resale value for Japanese-built Nissan models compared to North American-built vehicles. Many other factors influence used car values over time in the Canadian marketplace.

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