Where Is The Toyota Tundra Built?
The Toyota Tundra, a popular full-size pickup truck in Canada, is renowned for its power, durability, and performance. But where exactly are these rugged machines built, specifically for the Canadian market? In this comprehensive guide, we’ll take an in-depth look at the manufacturing and assembly processes behind the Tundras destined for Canadian drivers.
Toyota’s commitment to producing trucks tailored for the Canadian market is evident in their strategic manufacturing approach. While the primary production hub for the Tundra is located in the heart of Texas, the automaker goes the extra mile to ensure these pickups are optimized for the unique demands of Canadian drivers and the country’s harsh climate conditions.
From the initial assembly line to the final quality checks, each Tundra bound for Canada undergoes a meticulous process to guarantee it can withstand the rigors of Canadian winters and the rugged terrain that many truck owners encounter. Toyota’s dedication to delivering a tailored driving experience for Canadian customers is a testament to their understanding of the market’s specific needs.
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Toyota’s Truck Production Hub: San Antonio, Texas
At the heart of Toyota’s full-size truck manufacturing lies the Toyota Motor Manufacturing, Texas (TMMTX) plant in San Antonio. This state-of-the-art facility serves as the primary production hub for the iconic Tundra pickup, catering to the North American market, including Canada.
Spanning over 2.2 million square feet, the TMMTX plant is a marvel of modern automotive manufacturing. It employs a skilled workforce of over 2,600 dedicated team members who meticulously assemble various Tundra models using the latest lean manufacturing principles and cutting-edge technologies.
The San Antonio plant specializes in the production of full-size pickups and large SUVs, leveraging Toyota’s extensive expertise in building rugged and durable vehicles. With an annual production capacity exceeding 200,000 units, TMMTX plays a crucial role in meeting the growing demand for Toyota’s tough and capable trucks across North America.
Since its establishment in 2003, Toyota has invested over $3 billion into the TMMTX facility, continuously enhancing its capabilities and implementing advanced manufacturing processes. The plant’s unwavering commitment to quality, efficiency, and innovation ensures that every Tundra rolling off the assembly line meets Toyota’s exacting standards and exceeds customer expectations.
Tundra Models Made in the USA
While Toyota’s San Antonio plant is the exclusive manufacturing hub for Tundras sold in North America, not every single trim level and configuration rolls off the assembly line in Texas. Some specialized Tundra variants require additional production capabilities found elsewhere.
The core Tundra lineup built in San Antonio includes the popular SR5, Limited, Platinum, and range-topping 1794 Edition models. These cover a wide array of cab styles, bed lengths, and powertrain choices like the twin-turbo V6 and hybrid options. However, the extreme off-road-focused TRD Pro model undergoes final assembly at Toyota’s Baja California plant in Mexico to meet unique requirements for its rugged suspension, underbody protection, and all-terrain tires.
When it comes to drivetrain configurations, all 4WD Tundra models are assembled exclusively at the Texas facility. This allows Toyota to precisely calibrate the four-wheel-drive systems and gear ratios to deliver optimal towing performance and off-road capability. The 2WD variants can be built at either the San Antonio plant or Toyota’s Baja California truck factory.
No matter which specific Tundra trim you choose, you can rest assured that the core truck underwent Toyota’s rigorous manufacturing standards at the TMMTX plant in San Antonio. This state-of-the-art facility leverages decades of Toyota truck-building expertise to produce reliable, durable, and capable pickups tailored for the North American market.
Special Canadian Tundra Specifications
While the Toyota Tundra is manufactured primarily in the United States, the models destined for Canadian buyers receive some unique modifications to better withstand the harsh winter conditions found across the country. These Canada-specific Tundras come equipped with a specialized cold weather package designed to enhance performance and reliability in frigid temperatures.
One of the key differences is the engine idle speed, which is adjusted to account for extremely cold starts. This helps ensure smoother operation and reduced wear on the engine during those frosty Canadian mornings. Additionally, heated seats, winter floor mats, and battery warmers are included as standard equipment on Canada-bound Tundras, providing added comfort and peace of mind for occupants.
Beyond the cold weather package, Canadian Tundras also receive reinforced undercarriages and additional rust-proofing measures. This proactive approach helps protect the truck’s vital components from the corrosive effects of road salt and moisture, extending the vehicle’s lifespan and maintaining its rugged capabilities over the years.
These tailored specifications demonstrate Toyota’s commitment to delivering a purpose-built pickup truck that can handle the unique demands of the Canadian climate. By making these strategic adjustments, the Tundra becomes an even more capable and dependable companion for Canadian drivers, whether navigating snowy city streets or venturing off the beaten path on outdoor adventures.
Why Texas Trucks Are Perfect for Canada
When it comes to building trucks that can withstand the rugged Canadian climate and terrain, Toyota’s manufacturing facility in San Antonio, Texas, is perfectly equipped for the task. The plant specializes in producing full-size pickups and SUVs, with a focus on durability and reliability that aligns seamlessly with the needs of Canadian drivers.
Firstly, the Texas plant’s expertise lies in creating vehicles that can endure harsh conditions. From the scorching summer heat to the occasional winter storms, the trucks built here are designed to handle extreme temperatures and challenging environments. This resilience translates exceptionally well to the Canadian market, where drivers often face freezing temperatures, snowstorms, and treacherous backroads.
Moreover, the manufacturing processes employed at the Texas facility prioritize ruggedness and longevity. Utilizing advanced techniques and stringent quality control measures, each Tundra that rolls off the assembly line is built to withstand the rigors of heavy-duty use, whether it’s hauling equipment, navigating off-road trails, or conquering icy highways. This robustness is particularly appreciated by Canadian drivers who rely on their trucks for work, recreation, and everyday transportation.
Additionally, the Texas plant’s focus on producing vehicles suitable for outdoor adventures aligns perfectly with the Canadian lifestyle. From camping and fishing to hunting and exploring the great outdoors, many Canadians seek vehicles that can handle demanding terrain and harsh weather conditions. The Tundras built in Texas are engineered with these specific needs in mind, ensuring that they can navigate through mud, snow, and rocky landscapes with ease.
By leveraging Toyota’s expertise in truck manufacturing and tailoring the production process to meet the demands of the Canadian market, the Texas facility delivers Tundras that are exceptionally well-suited for the unique challenges faced by drivers across the nation. With their rugged construction, durable components, and ability to thrive in harsh environments, these Texas-built trucks are the perfect companions for Canadians seeking reliable and capable vehicles to tackle any adventure or task.
The Rise of Full-Size Truck Sales in Canada
Over the past decade, Canada has witnessed a remarkable surge in the demand for full-size pickup trucks like the Toyota Tundra. This trend reflects the changing preferences and lifestyles of Canadian consumers, who increasingly value the versatility, capability, and ruggedness that these vehicles offer.
Several factors have contributed to the growing popularity of full-size trucks in Canada. Firstly, the country’s vast and diverse terrain, coupled with its harsh winters, makes owning a capable vehicle a necessity for many Canadians. Whether navigating through snowy roads, hauling equipment for outdoor adventures, or tackling challenging job sites, a full-size truck like the Tundra provides the power, traction, and cargo capacity to handle these demands with ease.
Additionally, the booming construction and resource industries in Canada have fueled the demand for reliable and durable work trucks. From transporting heavy loads to navigating rough terrain, the Tundra’s robust build and impressive towing capabilities make it an ideal choice for professionals in these sectors.
Moreover, the Canadian love for outdoor activities, such as camping, fishing, and hunting, has further driven the desire for full-size trucks. With their spacious cabins, ample storage space, and off-road capabilities, vehicles like the Tundra have become the go-to choice for adventurers seeking to explore the country’s vast wilderness while carrying all their gear comfortably.
Toyota, recognizing this growing market, has responded by enhancing the Tundra’s design and features to cater specifically to Canadian buyers. From the inclusion of cold weather packages to improved insulation and heated seats, the Tundra has been tailored to excel in the country’s challenging climatic conditions.
As a result of these factors, full-size truck sales in Canada have skyrocketed in recent years. Toyota, in particular, has experienced a significant increase in Tundra sales, with the model consistently ranking among the top-selling vehicles in the country. This trend shows no signs of slowing down, as Canadians continue to embrace the versatility and capability that full-size trucks offer, making the Tundra a popular choice for both work and play.
Canadian-Focused Manufacturing Processes
While the Toyota Tundra is assembled in the heart of Texas, the manufacturing process is carefully tailored to meet the unique demands of Canadian truck buyers. Toyota’s San Antonio plant employs specialized techniques to ensure Tundras destined for the Great White North are equipped to handle the harshest winter conditions.
One of the key adjustments made for Canadian-spec Tundras is the optimization of the engine’s cold-start capabilities. The idle speed is altered to account for extremely low temperatures, ensuring smooth and reliable startups even on the most frigid mornings. This attention to detail is crucial for truck owners who rely on their vehicles to perform in the most unforgiving climates.
Beyond engine modifications, Toyota also outfits Canada-bound Tundras with a comprehensive cold weather package as standard equipment. This includes features like heated seats, heavy-duty winter floor mats, and battery warmers – all designed to enhance comfort and reliability in sub-zero conditions. These thoughtful additions demonstrate Toyota’s commitment to creating trucks that can withstand the rigors of Canadian winters.
Moreover, the manufacturing process incorporates robust corrosion protection measures to safeguard against the damaging effects of road salt and moisture. Tundras destined for Canadian roads receive additional undercoating and rust-proofing treatments, ensuring long-lasting durability and extending the truck’s lifespan in the face of harsh environmental factors.
By tailoring the manufacturing process to the specific needs of Canadian truck buyers, Toyota ensures that the Tundra not only meets but exceeds expectations for performance, reliability, and resilience in the country’s demanding climate. This attention to detail and commitment to excellence have solidified the Tundra’s reputation as a trusted companion for Canadian drivers, whether navigating city streets or venturing into the rugged wilderness.
The ‘Buy American’ Factor for Canadian Tundra Fans
While Toyota is a Japanese automaker, the fact that Tundras destined for Canada are assembled in the United States can be a significant selling point for some buyers. There is a segment of Canadian truck enthusiasts who prefer to “Buy American” when it comes to their vehicles, even if the brand itself is foreign.
The rationale behind this preference is multifaceted. For some, it aligns with a desire to support American workers and the U.S. manufacturing sector. Others view American-built vehicles as being of higher quality or better suited to the demands of the North American market. Additionally, there can be a sense of patriotism or national pride associated with driving a vehicle assembled in the neighboring United States.
Regardless of the specific reasons, Toyota’s decision to manufacture Canadian-spec Tundras in its San Antonio, Texas plant caters to this “Buy American” mindset. It allows the company to appeal to buyers who may have otherwise been hesitant to purchase a Japanese-branded vehicle assembled overseas.
Moreover, the close economic ties between Canada and the United States, as well as the integrated nature of the automotive industry across North America, further reinforce the perception of American-built vehicles as a viable and attractive option for Canadian consumers.
History of Tundra Production in North America
The Toyota Tundra has a storied history of production within North America, with its roots tracing back to the early 1990s. While the Tundra is now synonymous with the Lone Star State, its origins can be traced to Toyota’s manufacturing facility in Princeton, Indiana.
It was at Toyota Motor Manufacturing, Indiana (TMMI) where the very first Tundra prototypes rolled off the assembly line in 1997. This marked Toyota’s ambitious foray into the highly competitive full-size pickup truck market, which was dominated by American automakers at the time.
The initial production run of the Tundra began in May 1999, with TMMI serving as the primary assembly plant for several years. However, as demand for the Tundra grew, Toyota recognized the need for a dedicated manufacturing facility focused solely on truck production.
In 2003, Toyota invested over $800 million to construct an all-new plant in San Antonio, Texas – Toyota Motor Manufacturing, Texas (TMMTX). This state-of-the-art facility was purpose-built for assembling full-size pickups and SUVs, with the Tundra being its flagship product.
By 2006, production of the Tundra had shifted entirely to the San Antonio plant, allowing TMMI to concentrate on other vehicle models. TMMTX’s strategic location in the heart of truck country, combined with its specialized manufacturing processes, enabled Toyota to refine and enhance the Tundra’s ruggedness and capability.
Are Japan-Built Toyotas Better Quality?
A common misconception among some Toyota fans is that vehicles built in Japan are somehow inherently higher quality than those manufactured in North America. However, this notion is largely a myth when it comes to the Tundra and Toyota’s truck production in the United States.
Toyota’s truck manufacturing facility in San Antonio, Texas (TMMTX) adheres to the same stringent quality control standards as plants in Japan. The company’s legendary manufacturing processes and “kaizen” philosophy of continuous improvement are deeply ingrained across all global operations.
In fact, Toyota has invested billions into TMMTX to ensure it meets world-class benchmarks for quality, efficiency, and productivity. The plant leverages cutting-edge automation, lean manufacturing principles, and a highly skilled workforce to produce vehicles of exceptional caliber.
Many experts and automotive journalists who have toured TMMTX have come away thoroughly impressed by the facility’s capabilities and the quality of the Tundras rolling off the line. Toyota’s commitment to perfection transcends geographic boundaries.
Rather than fixating on outdated notions of Japanese superiority, Canadian Tundra buyers can rest assured that their trucks from Texas are built with immense pride and to Toyota’s uncompromising global standards of quality, durability and reliability – the very qualities that make the Tundra an exceptional choice for demanding Canadian conditions.
Preventing Rust on Canadian Tundras
One critical factor that Toyota considers when building Tundras for the Canadian market is rust prevention. With harsh winter conditions, road salt, and moisture, trucks can be susceptible to corrosion over time. To combat this, Toyota employs special rust-proofing measures specifically for Canada-bound Tundras.
The first line of defense is an advanced e-coat (electrophoretic deposition) process at the TMMTX plant. This immersion technique applies an electrically charged primer that ensures complete coverage, even in hard-to-reach areas. The e-coat creates a uniform, corrosion-resistant layer over the vehicle’s body.
Additionally, Tundras destined for Canada receive a heavy-duty undercoating applied to the undercarriage. This rubberized compound acts as a sealant, protecting vital components from salt, moisture, and debris. The undercoating is sprayed onto areas like the frame rails, suspension components, and exhaust system, creating a barrier against the elements.
To further enhance rust protection, Toyota also uses advanced galvanized steel in the Tundra’s construction. This zinc coating on the steel panels and components provides an additional layer of defense against corrosion, even if the outer paint is scratched or chipped.
These rust-proofing measures are essential for ensuring the longevity and durability of Tundras sold in Canada. By taking these extra steps during manufacturing, Toyota aims to provide Canadian customers with a truck that can withstand the toughest conditions, year after year.
Customization and Special Editions for Canada
Toyota understands that Canadian truck buyers have unique needs and preferences, which is why they offer several special edition Tundra models tailored specifically for the Canadian market. These limited-run variants often feature exclusive exterior and interior styling cues, along with functional upgrades that cater to the rugged Canadian lifestyle.
One such model is the Tundra 1794 Edition, named after the ranch where the San Antonio plant resides. This premium trim level combines luxury appointments like premium leather upholstery, wood-accented interior trim, and a powerful JBL audio system with off-road-ready components like skid plates, Bilstein shocks, and all-terrain tires. The 1794 Edition resonates with Canadian buyers who seek a capable yet refined pickup that can handle the great outdoors without sacrificing comfort and style.
Another Canadian-exclusive offering is the Tundra Trail Edition, which builds upon the TRD Off-Road trim with additional off-road-focused upgrades. This includes a lifted suspension, knobby all-terrain tires, blacked-out exterior accents, and unique Trail Edition badging. The Trail Edition’s aggressive stance and purposeful styling resonate with outdoor enthusiasts and overlanders who frequent Canada’s vast wilderness areas.
Beyond these special editions, Toyota also allows Canadian Tundra buyers to personalize their trucks with a wide array of dealer-installed accessories and customization options. From functional upgrades like tonneau covers, bed liners, and tow hitches to stylish enhancements like body graphics, running boards, and unique wheel designs, the possibilities are nearly endless. This level of customization ensures that each Canadian Tundra can be tailored to its owner’s specific needs and personal taste.
Toyota’s Commitment to Truck Manufacturing
Toyota’s dedication to building tough, capable trucks is evident in the significant investments the company has made in its manufacturing facilities, particularly the San Antonio plant where Tundras are assembled. Since 2003, Toyota has poured over $3 billion into expanding and upgrading this Texas facility, demonstrating its long-term commitment to the full-size truck segment.
The automaker’s strategic focus on truck production reflects the growing demand for pickups in both the United States and Canada. As consumer preferences continue to shift towards larger, more rugged vehicles, Toyota is positioning itself to meet this demand head-on. The company’s investment in state-of-the-art manufacturing technologies and lean production principles ensures that each Tundra rolling off the assembly line is built to the highest standards of quality and durability.
Looking ahead, Toyota has ambitious plans to further bolster its truck manufacturing capabilities. The company has announced intentions to invest billions more in its North American operations, with a significant portion earmarked for expanding truck production capacity. This strategic move aims to solidify Toyota’s position as a major player in the highly competitive full-size truck market, while also meeting the evolving needs of consumers in both domestic and international markets.
With a proven track record of building reliable, long-lasting trucks and a commitment to continuous improvement, Toyota is well-positioned to maintain its leadership in the truck segment for years to come. The company’s unwavering focus on quality, innovation, and customer satisfaction will undoubtedly shape the future of truck manufacturing, ensuring that Toyota remains at the forefront of delivering rugged, capable vehicles that can withstand the toughest conditions, whether on the job site or off the beaten path.
Cross-Border Tundra Sales: Importing from US/Canada
While the bulk of Tundras sold in Canada are manufactured at Toyota’s plant in San Antonio, Texas, some buyers may be interested in importing units across the border. This could involve purchasing a used Tundra from the United States and importing it into Canada, or vice versa for those in America looking to acquire a Canadian-spec model.
The process of importing a pickup truck like the Tundra across the Canada-US border comes with its own set of regulations and requirements. Both countries have specific laws governing vehicle imports, designed to ensure safety standards and proper documentation.
For Canadians importing a Tundra from the United States, the first step is to verify that the truck meets Canadian Motor Vehicle Safety Standards (CMVSS). This certification is mandatory for any vehicle entering the country. The import process also requires the payment of applicable taxes and duties based on the vehicle’s value.
Additionally, the truck must clear the admissibility inspection conducted by the Canada Border Services Agency (CBSA). This inspection checks for compliance with safety and environmental regulations, as well as ensuring the vehicle’s legitimacy and lack of outstanding recalls or defects.
Importing a Tundra from Canada into the United States follows a similar process overseen by US Customs and Border Protection (CBP) and the Environmental Protection Agency (EPA). Specific documentation like the truck’s title, registration, and proof of conformity with US safety standards are required.
It’s important to note that while the core Tundra models may be similar between the two countries, there can be subtle differences in specifications and equipment due to varying regulations. For example, Canadian Tundras often include additional cold-weather features not found on US-built versions.
Overall, the cross-border import process can be complex and time-consuming, often involving significant paperwork and fees. Many buyers opt to simply purchase a Tundra through an authorized Toyota dealer in their respective country to avoid potential complications. However, for those seeking a specific configuration or model year, the import route remains an option worth exploring.
Conclusion: Tough Texan Trucks for Canadian Conditions
Toyota’s Texas-based truck manufacturing facility, TMMTX, plays a crucial role in delivering rugged and dependable Tundras to the Canadian market. With a specialized focus on building full-size pickups and SUVs, this San Antonio plant leverages lean manufacturing principles and a skilled workforce to produce vehicles tailored to withstand the demands of harsh Canadian environments.
While the core Tundra models are assembled in Texas, Toyota takes extra measures to ensure they are well-equipped for Canadian conditions. Key customizations include a cold weather package with features like heated seats, winter mats, battery warmers, and adjusted engine idle speeds for reliable cold starts. These thoughtful adaptations demonstrate Toyota’s commitment to meeting the unique needs of Canadian truck buyers.
Beyond manufacturing prowess, TMMTX’s location in the heart of truck country instills a deep understanding of the durability and capability required for these workhorse vehicles. This expertise, combined with Toyota’s reputation for quality and reliability, results in Tundras that can confidently tackle the rugged terrain and extreme temperatures encountered across Canada.
As the demand for full-size trucks continues to soar in the Canadian market, Toyota’s strategic manufacturing approach positions the Tundra as a compelling choice for discerning buyers seeking a combination of brawn, comfort, and resilience. With each Tundra rolling off the line in San Antonio, Canadian truck enthusiasts can rest assured they’re getting a vehicle purpose-built to conquer the great outdoors while delivering unwavering performance.
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Questions About Where The Toyota Tundra is Built
Where are Toyota Tundras built for Canadian import?
Toyota Tundras sold in Canada are built at Toyota’s plant in San Antonio, Texas. This plant produces all North American market Tundras. There is no separate Canadian production facility.
Do Tundras built for Canada have any differences from US models?
Yes, Canadian market Tundras come with a cold weather package that includes changes to engine idling behavior in cold temperatures. This helps with starting and operation in Canada’s colder climate.
What percentage of parts in Canadian Tundras are sourced from the US or Canada?
It is estimated that around 60-70% of parts in the Tundra are sourced from the US and Canada combined. Toyota uses some global common parts, but emphasizes North American suppliers for its full-size trucks.
Does Toyota limit Tundra availability in Canada compared to the US?
Yes. Toyota allocates far fewer Tundras to the Canadian market, limiting supply. This leads to longer wait times for delivery and difficulty finding Tundras at dealers. Toyota focuses most Tundra production on meeting demand in the much larger US truck market.
How do delivery times for the 2023 Tundra compare between the US and Canada?
How do delivery times for the 2023 Tundra compare between the US and Canada?
Delivery times in early 2023 averaged 2-4 months in the US, but 8 months or more in Canada due to allocation differences. Toyota is working to improve this for Canada, but US customers will likely always see quicker deliveries.
What percentage of Toyota's North American production is exported outside the region?
Only about 1-2% of Toyota’s North American built vehicles are exported outside of the US, Canada and Mexico. Almost all Tundra production stays within North America to meet regional demand.
Does Toyota limit Tundra availability in Canada compared to the US?
Yes. Toyota allocates far fewer Tundras to the Canadian market, limiting supply. This leads to longer wait times for delivery and difficulty finding Tundras at dealers. Toyota focuses most Tundra production on meeting demand in the much larger US truck market.
Are there any Canada-exclusive Tundra models or features?
No. All Tundra models and features available in Canada are shared with the US range. The only difference is Canada gets additional cold weather package items as standard equipment. There are no Canada-only special editions.
What percentage of Toyota's North American production is exported outside the region?
Only about 1-2% of Toyota’s North American built vehicles are exported outside of the US, Canada and Mexico. Almost all Tundra production stays within North America to meet regional demand.
Do Toyota's plants in Canada produce any models related to the Tundra?
No. Toyota’s Canadian plants produce Lexus RX crossovers, RAV4 compact SUVs and Corolla sedans alongside engines and components. No trucks or truck platforms are made in Canada. All Tundras come from the Texas plant.
Why does Toyota limit Canadian Tundra supply compared to America?
The much larger US full-size truck market is Toyota’s focus for Tundra sales and capacity planning. Canada’s population is about 1/10th the size, making overall potential sales far lower. Toyota allocates Tundras accordingly to maximize profitability.
What cold weather features are included in Canada-market Tundras?
The cold weather package standard on Canadian Tundras includes an engine block heater for easier cold starting, upgraded battery, all-weather floor mats, heated mirrors and maximum grade hydraulic fluid for improved operation.
Are there any differences in Toyota warranties for Canada vs. the US?
No. Toyota vehicle warranties are standardized across both countries. Canadian and America Tundra owners receive the same 3 year, 60,000 km comprehensive and 5 year, 100,000 km powertrain coverage. Warranty work can be performed at any Toyota dealer.
Does Toyota plan to increase Tundra production or availability in Canada?
While Toyota hopes to improve delivery times, major production increases focused on Canada alone are unlikely in the near future. The US market will remain the priority. However, broader expansions could benefit Canada as well.
Are Canadian Tundras built to meet more stringent emissions or fuel economy rules?
No. Canadian and American market Tundras are identical in meeting emissions and efficiency regulations, which are very similar between the US and Canada. There are no Canada-specific variants.
Does Toyota offer leasing or financing deals in Canada on the Tundra?
Yes. Toyota Financial Services Canada provides Tundra purchase financing, leasing and insurance products. Promotional offers may differ from the US, but Canadian customers have access to a full range of dealer and Toyota financial services.
Do Toyota's Canadian factories produce any parts used in the Tundra?
No. While Toyota’s Canadian plants supply components for models like the RAV4, Highlander and Sienna, they do not manufacture parts used in the Texas-built Tundra. The Tundra primarily uses components from US and Mexico-based Toyota facilities.
Is the Tundra a popular model in Canada compared to full-size truck rivals?
No. The Tundra makes up around 2-4% of Canada’s full-size truck market, well behind the Detroit 3 brands. Brand loyalty to domestic trucks makes it difficult for Toyota to gain share. However, Tundra sales have set records in recent years in Canada.