Car Deal Canada

Who Owns Nissan?

Nissan is one of the most recognizable and popular automotive brands in Canada, known for its reliable, affordable, and family-friendly lineup of cars, trucks, and SUVs. From the compact Micra and Sentra sedans to the rugged Frontier pickup and seven-passenger Pathfinder SUV, Nissan has a diverse product portfolio catering to diverse needs and lifestyles across the country.

While Nissan vehicles are a common sight on Canadian roads, many drivers may not know the full story behind the company’s ownership and operations within the nation’s borders. This comprehensive guide aims to provide an in-depth look at who truly owns Nissan in Canada, exploring the brand’s corporate structure, manufacturing facilities, sales and dealership network, and future outlook.

By understanding Nissan’s Canadian presence and the forces driving its success, consumers can make more informed decisions when considering a Nissan vehicle for their next purchase or lease. Additionally, this article will shed light on the brand’s strategic priorities, technological innovations, and competitive positioning within the ever-evolving Canadian automotive landscape.

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Nissan Canada’s Corporate Structure

Nissan Canada Inc. is a wholly owned subsidiary of Nissan North America Inc., the Canadian sales, marketing, and distribution arm of Nissan Motor Co. Ltd, the Japanese automaker. This corporate structure ensures that Nissan’s operations in the Canadian market are closely aligned with the overarching strategies and directives of the parent company.

Nissan Canada’s headquarters are located in Mississauga, Ontario, a strategically chosen location in the heart of Canada’s most populous province and a major hub for the automotive industry. From this central command center, Nissan Canada oversees the brand’s sales, marketing, and distribution efforts across the country.

Perhaps most significantly, Nissan Canada is part of the Renault-Nissan-Mitsubishi Alliance, a unique and powerful partnership between three major automakers. This alliance gives Nissan Canada access to shared technology, platforms, powertrains, and other resources across the alliance brands, providing a competitive advantage in terms of research and development, cost savings, and product synergies.


The Renault-Nissan-Mitsubishi Alliance

Nissan Canada Inc. is part of the larger Renault-Nissan-Mitsubishi Alliance, a strategic partnership between the three automakers formed in 1999. This alliance gives Nissan Canada a major competitive advantage, allowing it to share resources, technology, platforms, and powertrains across the partner brands.

One of the key benefits for Nissan Canada is access to Renault and Mitsubishi’s engineering expertise and research and development capabilities. This allows Nissan to leverage shared vehicle platforms, engines, transmissions, and advanced driver assistance systems, resulting in significant cost savings and faster time-to-market for new models.

The alliance also enables economies of scale in procurement, manufacturing, and logistics. By pooling their purchasing power, the three automakers can negotiate better deals with suppliers and reduce overall production costs. This cost efficiency trickles down to Nissan Canada, allowing it to offer more competitive pricing to Canadian consumers.

Furthermore, the alliance promotes technology sharing and collaboration on future mobility solutions. Nissan Canada can tap into the collective knowledge and resources of the partnership to develop cutting-edge electric vehicles, autonomous driving technologies, and connected car services, ensuring that its product lineup remains innovative and aligned with evolving consumer demands.

Overall, the Renault-Nissan-Mitsubishi Alliance provides Nissan Canada with a robust support system, enabling it to leverage global resources, achieve economies of scale, and accelerate the development of advanced technologies, all while maintaining its distinct brand identity and tailoring its offerings to the Canadian market.


Nissan’s Manufacturing Footprint

Despite its strong presence in the Canadian automotive market, Nissan does not have any manufacturing facilities located within the country’s borders. Instead, the vehicles sold by Nissan Canada are primarily produced at the company’s assembly plants in the United States and Mexico.

One of Nissan’s major production hubs is located in Smyrna, Tennessee. This state-of-the-art facility, which opened in 1983, is responsible for building some of Nissan’s most popular models sold in Canada, including the Altima sedan, Pathfinder SUV, and Rogue crossover. The Smyrna plant has consistently been recognized for its high quality and efficiency, making it a crucial part of Nissan’s North American manufacturing strategy.

Another key manufacturing location for Nissan is the Canton Vehicle Assembly Plant in Canton, Mississippi. This facility, which began operations in 2003, primarily produces trucks and SUVs, such as the Nissan Frontier, Titan, and Murano. With its focus on larger vehicles, the Canton plant plays a vital role in meeting the demand for Nissan’s truck and SUV lineup in the Canadian market.

Across the border in Mexico, Nissan has a significant manufacturing presence at its Aguascalientes plant. This facility, which opened in 1992, is responsible for producing a variety of models for the North American market, including the Nissan Sentra, Versa, and NV commercial vans. The Aguascalientes plant’s proximity to the United States and Canada makes it a strategic location for supplying vehicles to these markets.


Top Nissan Models in Canada

When it comes to Nissan’s most popular models in the Canadian market, a few key nameplates stand out as consistent bestsellers. Leading the charge is the Nissan Rogue, a compact crossover SUV that has resonated with families and urban drivers alike for its blend of practicality, efficiency, and attractive styling.

The Rogue offers seating for up to five passengers, generous cargo space, and a choice of two capable four-cylinder engines. With its contemporary design, well-equipped interior, and available all-wheel drive, the Rogue checks many boxes for Canadian buyers seeking a versatile, right-sized crossover.

Another top seller for Nissan Canada is the Sentra compact sedan. Redesigned in recent years, the Sentra presents a more upscale look and feel, along with improved driving dynamics and fuel efficiency. Its roomy cabin, smooth ride, and ample tech features make it a compelling choice for commuters, young families, and those seeking an affordable, fuel-efficient car.

The subcompact Nissan Kicks crossover has also gained traction in Canada as a budget-friendly option with a surprising amount of interior space and cargo versatility. Its distinctive styling, elevated driving position, and city-friendly dimensions have made it a hit with urban buyers, first-time owners, and those prioritizing value and practicality.

Rounding out Nissan’s top sellers are the Qashqai compact crossover, known for its sleek design and agile handling, and the family-friendly Pathfinder midsize SUV, offering three rows of seating and robust towing capabilities. With a diverse lineup catering to various needs and budgets, Nissan’s most popular models continue to resonate with Canadian drivers seeking quality, value, and reliability.


Nissan Dealer Network Across Canada

Nissan boasts an extensive dealer network across Canada, with over 200 dealerships spanning the nation from British Columbia to Nova Scotia. This robust presence allows Nissan to effectively reach and serve customers in every corner of the country, ensuring that their vehicles are readily available and supported by knowledgeable sales and service teams.

From major metropolitan areas like Vancouver, Calgary, Toronto, and Montreal, to smaller cities and towns, Nissan dealerships are strategically located to cater to the diverse needs of Canadian drivers. Whether you’re in the market for a compact city car, a family-friendly SUV, or a rugged pickup truck, you’ll find a Nissan dealer nearby, ready to assist you in your vehicle purchase and provide ongoing maintenance and support.

Nissan’s commitment to customer satisfaction is evident in the training and resources provided to its dealer network. Sales professionals are well-versed in the brand’s product lineup, ensuring they can guide customers through the selection process and help them find the perfect Nissan vehicle to suit their lifestyle and budget. Meanwhile, certified technicians at each dealership are equipped with the latest tools and genuine Nissan parts, guaranteeing that your vehicle receives the highest level of care and service.

Beyond sales and service, many Nissan dealerships in Canada actively participate in local community events and initiatives, fostering a strong connection with the areas they serve. From sponsoring youth sports teams to supporting charitable causes, these dealerships demonstrate their commitment to being good corporate citizens and giving back to the communities that have supported their success.


Infiniti: Nissan’s Luxury Vehicle Division

While Nissan is known for its mainstream lineup of sedans, crossovers, SUVs, and trucks, the Japanese automaker also has a luxury vehicle division called Infiniti. In Canada, Infiniti operates as a separate brand with its own dedicated dealership network, though it is fully owned and operated by Nissan.

Infiniti was launched in 1989 as Nissan’s premium vehicle lineup to compete with established luxury brands like Lexus, Acura, BMW, and Mercedes-Benz. The Infiniti brand aims to offer a more upscale ownership experience with higher-end materials, advanced technologies, and a focus on performance and design.

In Canada, Infiniti’s current model range includes the Q50 and Q60 sedans, the QX50, QX55, QX60, and QX80 SUVs and crossovers, as well as the all-electric QX Inspiration concept vehicle. These vehicles are sold through around 40 Infiniti dealerships across the country, often co-located with Nissan dealers but with a separate showroom and sales staff.

While Nissan and Infiniti operate as distinct brands, in 2022 Nissan Canada announced the integration of Infiniti’s back-office functions with Nissan’s corporate operations. This move aims to streamline operations and share resources more efficiently between the mainstream and luxury divisions while keeping the customer-facing aspects separate.


Electric Vehicles in Nissan’s Future

As the automotive industry shifts towards electrification, Nissan is positioning itself as a leader in the electric vehicle (EV) space, particularly in the Canadian market. The Japanese automaker has made significant investments in developing and producing EVs, with the goal of offering a diverse range of electrified models to cater to the growing demand for eco-friendly transportation options.

One of Nissan’s flagship EVs is the Leaf, a compact hatchback that has been on the market since 2010. The Leaf has undergone several iterations, with each new generation offering improved range, performance, and technology. In Canada, the Leaf has been a popular choice for environmentally conscious consumers, with its affordability and practicality making it an attractive option for urban commuters and families alike.

Building on the success of the Leaf, Nissan has recently introduced the Ariya, an all-electric crossover SUV that promises to revolutionize the EV market. The Ariya boasts an impressive range of up to 500 kilometers on a single charge, along with advanced features such as ProPILOT Assist semi-autonomous driving technology and a sleek, modern design. With its combination of style, performance, and cutting-edge technology, the Ariya is poised to become a game-changer in the Canadian EV market.

In addition to the Leaf and Ariya, Nissan is actively developing a range of other electrified models, including hybrid and plug-in hybrid variants of its popular vehicles like the Rogue and Qashqai. By offering a diverse lineup of electrified options, Nissan aims to cater to a wide range of consumer preferences and driving needs, making it easier for Canadians to transition to more environmentally friendly transportation solutions.

To support its EV initiatives, Nissan is also investing in the development of advanced battery technologies and charging infrastructure. The company has partnered with various organizations and governments to establish a robust network of charging stations across Canada, ensuring that EV owners have convenient access to charging facilities wherever they go.


Advanced Driver Assistance Technology

As the automotive industry rapidly evolves, Nissan is at the forefront of developing cutting-edge driver assistance technologies to enhance safety, convenience, and overall driving experience. One of the brand’s flagship offerings in this realm is ProPILOT Assist, a sophisticated suite of advanced safety features designed to make driving easier and more enjoyable.

ProPILOT Assist combines Nissan’s Intelligent Cruise Control and Steering Assist technologies, enabling the vehicle to automatically maintain a set distance from the vehicle ahead and provide gentle steering inputs to help keep the car centered in its lane. This system not only reduces driver fatigue on long journeys but also enhances safety by proactively monitoring the road and responding to potential hazards.

In addition to ProPILOT Assist, Nissan’s advanced driver assistance systems include Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, and Intelligent Around View Monitor. These features work in tandem to provide drivers with an extra set of eyes, alerting them to potential collisions, blind spots, and other hazards that might otherwise go unnoticed.

Nissan’s commitment to advanced driver assistance technology extends beyond just safety features. The automaker is also exploring ways to integrate these systems with connected car technologies, allowing vehicles to communicate with each other and the surrounding infrastructure. This could pave the way for even more advanced driver assistance capabilities in the future, such as cooperative adaptive cruise control and automated lane changes.

As Nissan continues to push the boundaries of what’s possible with driver assistance technology, Canadian consumers can expect to see these cutting-edge features integrated into more and more models in the brand’s lineup. From compact cars to full-size SUVs and trucks, Nissan’s advanced driver assistance systems are poised to become a cornerstone of the company’s offerings, providing Canadian drivers with an unparalleled level of safety, convenience, and peace of mind on the road.


Nissan Truck and SUV Lineup

Nissan’s truck and SUV lineup is a core strength for the brand in the Canadian market. The rugged Frontier mid-size pickup and full-size Titan offer robust capability for work or outdoor adventures. The Pathfinder SUV blends family hauling versatility with off-road prowess.

The Frontier mid-size truck delivers a proven V6 engine, impressive towing ratings, and an affordable price point. A recent redesign keeps the Frontier fresh, with a bold new look and more tech features. Though aging, it remains a trusted option for Canadians needing a smaller, maneuverable truck.

The full-size Titan takes on domestic rivals like the Ford F-150 and Chevrolet Silverado. With a powerful V8 engine option and heavy-duty XD model, the Titan can handle the most demanding jobs. User-friendly tech and premium interior options make it a great choice for truck buyers wanting refinement.

The three-row Pathfinder SUV provides a just-right blend of spaciousness, rugged style, and off-road ability. All-wheel-drive enhances traction, while a robust V6 allows for towing midsize camping trailers or boats. The Pathfinder’s roomy cabin is packed with family-friendly features and the latest infotainment tech.

For larger families needing maximum space, the full-size Armada SUV derived from the Titan pickup is a formidable choice. The Armada can carry up to eight people and tow hefty trailers with ease. Upscale interior appointments give it a premium look and feel suited for daily driving or long road trips.


Competition in the Canadian Market

While Nissan enjoys a strong presence in Canada, the brand faces stiff competition from a range of automakers vying for market share. In the compact car segment, Nissan’s popular Sentra and Versa models go head-to-head with offerings from Honda (Civic), Toyota (Corolla), Hyundai (Elantra), and Kia (Forte). These Asian rivals have established a reputation for reliability, value, and fuel efficiency, making it a crowded and competitive space.

When it comes to family-friendly SUVs and crossovers, Nissan’s Rogue, Murano, and Pathfinder face formidable challengers. The Honda CR-V, Toyota RAV4, Ford Escape, and Chevrolet Equinox are all top sellers, appealing to Canadian buyers with their versatility, cargo space, and available all-wheel drive capabilities. In the full-size SUV category, Nissan’s Armada competes against heavyweights like the Ford Expedition, Chevrolet Tahoe, and Toyota Sequoia.

For truck buyers, Nissan’s Frontier and Titan models must contend with the dominance of domestic brands like Ford (F-150), Ram (1500), and Chevrolet (Silverado). These American pickups have a long-standing reputation for capability, durability, and towing power, making it challenging for Nissan to gain significant market share in this segment.

In the luxury vehicle space, Nissan’s Infiniti division faces stiff competition from established premium brands like Lexus, Acura, Mercedes-Benz, BMW, and Audi. These companies have built strong brand equity and customer loyalty over decades, offering cutting-edge technology, performance, and prestige that Infiniti must match or exceed.

As the automotive landscape continues to evolve, Nissan will need to stay ahead of the curve in areas like electrification, autonomous driving features, and connectivity to remain competitive against its rivals. With so many options available to Canadian consumers, Nissan must continually innovate and deliver compelling products that resonate with buyers’ needs and preferences.


Nissan’s Canadian Brand Perception

In the competitive Canadian automotive market, Nissan has carved out a reputation as a brand that offers reliable, affordable, and family-friendly vehicles. Canadian consumers associate Nissan with value, practicality, and a focus on delivering quality transportation solutions that meet the needs of everyday drivers.

Nissan’s brand perception in Canada is shaped by its lineup of popular models, such as the Rogue, Qashqai, and Sentra, which have consistently ranked among the top-selling vehicles in their respective segments. These models are known for their combination of spacious interiors, efficient powertrains, and a range of convenient features – all at a price point that appeals to budget-conscious buyers.

The brand’s commitment to safety and advanced technology has also contributed to its positive image among Canadian consumers. Nissan vehicles are recognized for their comprehensive suite of driver-assist features, which provide added peace of mind on the road. Additionally, the brand’s push towards electrification, with models like the Nissan LEAF, has positioned it as a forward-thinking automaker that is embracing sustainable mobility solutions.

While Nissan may not be perceived as a luxury or high-performance brand in Canada, it has cultivated a strong reputation for reliability and dependability. Canadian drivers view Nissan vehicles as practical choices that offer good value for money, with a focus on functionality and durability over flashy styling or cutting-edge performance.

Overall, Nissan’s brand perception in Canada is that of a trustworthy, accessible, and family-friendly automaker that delivers vehicles that meet the everyday needs of Canadian drivers. With a focus on quality, safety, and affordability, Nissan has established itself as a go-to choice for those seeking reliable and practical transportation solutions.


Future Product Pipeline for Canada

As Nissan Canada looks to the future, it has a robust product pipeline in the works to keep its vehicle lineup fresh and competitive. One of the most highly anticipated updates is the next-generation Nissan Altima, the brand’s popular midsize sedan. Expected to debut in the coming years, the redesigned Altima is rumored to feature a sleeker design, improved fuel efficiency, and the latest in-car technology and safety features.

For truck enthusiasts, Nissan is preparing a major overhaul of its Frontier pickup. The current model has been around for over a decade, so a complete redesign is long overdue. Spy shots and leaks suggest the next-gen Frontier will adopt a more modern and rugged appearance, along with updated powertrains and an enhanced towing capacity to better compete with rivals like the Ford Ranger and Toyota Tacoma.

Nissan’s full-size Titan pickup is also due for a refresh, with the automaker expected to introduce a revamped version in the coming years. While details are scarce, the updated Titan is likely to receive styling tweaks, interior upgrades, and potentially new engine options to bolster its appeal in the highly competitive full-size truck segment.

Beyond these core models, Nissan is also rumored to be working on several new and exciting products for the Canadian market. Speculation abounds about the possibility of an all-electric pickup truck, which would capitalize on the growing demand for zero-emission vehicles while leveraging Nissan’s expertise in EV technology from models like the Leaf.


Canadian Auto Sales Trends

The Canadian auto market has undergone a significant shift in recent years, with consumer preferences leaning heavily towards SUVs, crossovers, and pickup trucks. This trend mirrors the broader North American market, where these vehicle segments have surged in popularity due to their versatility, perceived safety, and capability.

According to industry data, sales of passenger cars have been on a steady decline in Canada, while SUVs and trucks have experienced robust growth. In 2021, SUVs and trucks accounted for a staggering 80% of new vehicle sales in the country, a remarkable figure that underscores the dominance of these segments.

Nissan, with its strong lineup of SUVs and crossovers, is well-positioned to capitalize on this market shift. The Rogue, Qashqai, Murano, and Pathfinder have consistently been among the brand’s top sellers in Canada, catering to the diverse needs of families, outdoor enthusiasts, and urban dwellers alike.

Furthermore, Nissan’s commitment to expanding its truck offerings, including the recently redesigned Frontier and the full-size Titan, positions the automaker to compete in the lucrative pickup truck segment, which has long been dominated by domestic brands like Ford, Chevrolet, and Ram.

As Canadian consumers continue to gravitate towards larger, more versatile vehicles, Nissan’s strategic focus on SUVs, crossovers, and trucks puts the brand in a favorable position to capture a significant share of the market. By offering a compelling lineup of vehicles that align with consumer preferences, Nissan aims to solidify its presence in the Canadian automotive landscape.


The Road Ahead for Nissan Canada

As Nissan Canada looks to the future, the automaker has several key opportunities and challenges ahead. Despite facing stiff competition in the Canadian market, Nissan remains well-positioned for continued growth and success through strategic investments and an updated product pipeline.

One of Nissan’s primary focus areas is the expansion of its electric vehicle (EV) lineup. With consumer demand for EVs rapidly increasing, Nissan aims to capitalize on this trend by introducing new fully-electric models across multiple segments. The brand’s existing EV, the Nissan LEAF, has already found success in Canada, and upcoming releases like the Ariya electric crossover are poised to further solidify Nissan’s position in the EV space.

In addition to EVs, Nissan is doubling down on advanced driver assistance technology (ADAS) and semi-autonomous driving features. From ProPILOT Assist to Nissan Safety Shield 360, the automaker is committed to offering cutting-edge safety and convenience technologies across its lineup. As Canadian consumers increasingly prioritize these capabilities, Nissan’s investments in ADAS could provide a significant competitive advantage.

Nissan is also targeting growth in the lucrative truck and SUV segments, areas where the brand already enjoys a strong presence with models like the Rogue, Pathfinder, and Frontier. By continuing to update and enhance these popular nameplates, as well as introducing new offerings, Nissan can further solidify its position in the Canadian market’s high-volume categories.

Ultimately, Nissan’s path forward in Canada hinges on its ability to deliver vehicles that resonate with Canadian drivers’ needs and preferences. By leveraging the strengths of the Renault-Nissan-Mitsubishi Alliance, investing in electrification and advanced technologies, and refreshing its core lineup, Nissan is well-equipped to capture a larger share of the Canadian auto market in the years ahead.

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Questions About Nissan Ownership

Nissan Canada Inc., a subsidiary of Nissan North America Inc., is the official importer and distributor of Nissan vehicles in Canada. Nissan North America is owned by Nissan Motor Co., Ltd., a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. So ultimately, Nissan Canada is owned by the parent company Nissan Motor Co. based in Japan.

Nissan vehicles sold in Canada are primarily manufactured at Nissan plants in Japan, the United States, Mexico and Canada. Some of the major North American plants that produce Nissans for Canada include:


– Nissan Smyrna Vehicle Assembly Plant (Tennessee, USA)

– Nissan Canton Vehicle Assembly Plant (Mississippi, USA)

– Nissan Aguascalientes Plant (Mexico)

– Nissan Sunderland Plant (UK) exports vehicles to Canada

The top-selling Nissan vehicles in the Canadian market in recent years have been:


– Nissan Rogue compact crossover SUV

– Nissan Sentra compact sedan

– Nissan Qashqai crossover SUV

– Nissan Pathfinder midsize SUV

– Nissan Kicks subcompact crossover SUV


The Rogue has been Canada’s overall best-selling SUV for several years.

Nissan Canada frequently offers cash rebates, low financing rates, competitive lease deals, trade-in bonuses, and other incentives on many models to make their vehicles more affordable to Canadian drivers. They offer additional savings for recent university graduates, active military personnel, first responders, and eligible farm workers.

Yes. Nissan operates an engine and components manufacturing plant in Decherd, Tennessee which produces 4-cylinder engines, aluminum engine blocks, and other components primarily to supply Nissan vehicle assembly plants across North America, including Canada.


Nissan also has an aluminum casting plant in Canton, Ohio that makes engine components for Nissan vehicles sold globally, including those destined for Canada.

Nissan Canada’s national headquarters office is located at:


5290 Orbitor Drive

Mississauga, ON L4W 4Z5


Phone: 1-800-387-0122



Nissan Canada provides owners with:


– Maintenance & service at Nissan dealerships across Canada

– Extended warranty plans to extend coverage beyond factory warranty

– Genuine Nissan parts for purchase and installation

– Online service scheduling and maintenance tracking through Nissan Owner Portal

– 24/7 Roadside Assistance across Canada

– Help guides and how-to videos for basic vehicle maintenance

If you have an issue with your Nissan vehicle as the original owner while still under factory warranty, bring your vehicle to your local Nissan dealership service department. The dealership technicians can diagnose and repair covered issues.


You can also call Nissan Canada customer service at 1-800-387-0122 or contact them through to report an issue. They can help troubleshoot or facilitate repairs. Make sure to have your VIN # handy when you contact them.

Yes. The Nissan Canada website has listings of certified pre-owned Nissan vehicles that have passed a rigorous inspection. CPO Nissans come with extended warranty coverage to provide consumers more peace of mind when buying a used model.


Search the online inventory on to find CPO vehicles available at Nissan dealerships nationwide.

The sole fully electric vehicle currently offered by Nissan Canada is the Nissan LEAF. The 2023 LEAF has up to 363 km of range on a full charge. Nissan Canada also plans to launch the Ariya electric crossover SUV in 2023.

Yes. You can schedule a test drive appointment for any vehicles you are interested in buying or leasing at your local Nissan dealership. Take up to 24 hours to evaluate the Nissan model on local roads. Many dealers also have vehicles available for test drives without needing an appointment.

Many major Canadian automotive publications like, The Globe and Mail, and The Toronto Star have professional reviewers test drive the latest Nissan models locally. These reviews provide expert opinions and analysis on how Nissans perform for Canadian drivers.


YouTube also has video reviews of Nissan models tested in Canada from both journalists and owners.

Nissan vehicles are regularly reviewed and included in leading Canadian automotive magazines like:


– Canadian Car of the Year Awards (TestFest)

– Motoring TV

– Le Guide de l’auto

– The Car Guide

– Automobile Journal


These magazines evaluate the latest Nissans locally and highlight their pros/cons for shoppers.

Canadian Black Book provides accurate data on the retained resale value of both new and used vehicles in Canada. According to their research, the 2022 Nissan Rogue and Qashqai have the highest projected resale value in their vehicle classes after 5 years of ownership.


In general, Nissan vehicles tend to hold their value very competitively in the Canadian resale market. The Altima, Sentra, Pathfinder also perform well for resale value among competitors.

Popular Canadian online communities to discuss ownership experiences with Nissan models include:




– RedFlagDeals Auto & Vehicles Forum

– Forums



These forums have specific discussion categories for Nissan vehicles like the Sentra, Altima, Kicks where owners talk about reliability, performance issues etc.

Many Nissan owners in Canada choose to accessorize their vehicles with:


– All-weather floor mats

– Remote starters

– Side window deflectors

– Trailer hitches & wiring harnesses

– Roof racks & cargo boxes

– LED headlights & fog lights

– Performance air filters

– Chrome accents & trim


Aftermarket accessories can often be purchased and installed at Nissan dealership parts departments.

Yes. Nissan Canada makes digital copies of Owners Manuals & Navigation Manuals available free of charge for the latest models. These detailed manuals have operating instructions, maintenance schedules, and technical specifications tailored specifically for Canadian vehicles.


Owners can download copies online through the Nissan Owner Portal with their VIN after registering. Hard copies of manuals are also provided upon new vehicle delivery.

Major Canadian auto shows where Nissan showcases concept cars along with their newest production models include:


– Canadian International AutoShow (Toronto)

– Montreal International Auto Show

– Vancouver International Auto Show

– Calgary International Auto Show


These shows allow Canadians to see the future of Nissan innovation and talk to product specialists about upcoming releases.

Nissan Canada is an active sponsor supporting various cultural events across Canada like the Nissan Titan Family Zone at the Canadian National Exhibition (CNE) in Toronto.


The company also sponsors Taste of the Danforth, Pride Toronto, the Honda Indy, and the Nissan Micra Cup professional racing series in Canada.

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