Car Deal Canada

Who Owns Toyota?

Who Owns Toyota?

Toyota’s journey in Canada dates back to the early 1960s when the Japanese automaker first ventured into the Canadian market. At a time when American and European brands dominated the automotive landscape, Toyota faced significant challenges in establishing a foothold in the country.


In 1964, Toyota Motor Co., Ltd. established Toyota Motor Sales Co., Ltd. in Canada, marking the brand’s official entry into the Canadian market. The company’s initial offerings, including the iconic Corolla and Land Cruiser models, were met with skepticism from Canadian consumers who were unfamiliar with Japanese vehicles.


Undeterred by the initial hurdles, Toyota focused on building trust and establishing a reputation for reliability and quality. The company’s unwavering commitment to continuous improvement and customer satisfaction gradually won over Canadian drivers, and by the late 1970s, Toyota had solidified its position as a major player in the Canadian automotive industry.


Throughout the 1980s and 1990s, Toyota continued to expand its presence in Canada, introducing a range of popular models tailored to the Canadian market, such as the RAV4, Sienna, and Tacoma. The company’s commitment to innovation and environmental sustainability also resonated with Canadian consumers, further boosting its popularity.


Today, Toyota stands as one of the most trusted and recognized automotive brands in Canada, with a diverse lineup of vehicles ranging from compact cars to full-size trucks and SUVs. The company’s unwavering dedication to quality, reliability, and innovation has earned it a loyal customer base and a reputation as a leader in the Canadian automotive industry.

Get Pre-Qualified in Under 60 Seconds

All Credit Approved and 0 Money Down Options Available

 

Toyota Canada Inc. – The Exclusive Distributor

Toyota Canada Inc. (TCI) serves as the exclusive Canadian distributor for Toyota and Lexus vehicles, playing a pivotal role in the brand’s operations within the country. Headquartered in the bustling city of Toronto, TCI oversees a network of five regional offices strategically located across Canada.

As the distributor, TCI is responsible for a wide range of critical functions, including administration, sales, marketing, customer service, and distribution for Toyota’s extensive dealership network. This centralized approach ensures a cohesive brand experience and consistent quality standards for Toyota customers nationwide.

TCI’s sales and marketing teams work tirelessly to promote Toyota’s diverse lineup of vehicles, tailoring their strategies to meet the unique needs and preferences of Canadian consumers. From developing localized advertising campaigns to managing pricing and incentives, TCI’s efforts play a crucial role in driving Toyota’s success in the Canadian market.

Customer service is another area where TCI excels, providing support and assistance to Toyota owners across the country. Whether it’s addressing inquiries, handling complaints, or facilitating warranty claims, TCI’s dedicated customer service representatives ensure a seamless and satisfying experience for Toyota’s loyal customer base.

Furthermore, TCI oversees the distribution of Toyota and Lexus vehicles to the brand’s dealership network, ensuring a smooth and efficient supply chain that keeps showrooms stocked with the latest models. This seamless distribution process is vital for meeting consumer demand and maintaining Toyota’s reputation for reliability and availability.

 

Toyota’s Canadian Manufacturing Footprint

Toyota’s commitment to the Canadian market extends far beyond just sales and distribution. The company has established a significant manufacturing presence in the country, with three state-of-the-art production facilities strategically located across Ontario. These plants are operated by Toyota Motor Manufacturing Canada (TMMC), a wholly-owned subsidiary of Toyota Motor North America and Toyota Motor Corporation Japan.

The first of Toyota’s Canadian manufacturing plants was established in Cambridge, Ontario, in 1988. This facility, known as TMMC Cambridge, currently produces some of Toyota’s most popular models, including the Lexus RX and Toyota RAV4. Over the years, Toyota has invested billions of dollars in expanding and modernizing this plant, making it a cornerstone of the company’s North American production network.

In 2008, Toyota opened its second Canadian plant in Woodstock, Ontario, called TMMC West. This cutting-edge facility is dedicated to the production of the Toyota RAV4 and RAV4 Hybrid crossover utility vehicles, which have become immensely popular among Canadian consumers. With its advanced manufacturing processes and highly skilled workforce, TMMC West has played a crucial role in meeting the growing demand for Toyota’s innovative and eco-friendly vehicles.

The most recent addition to Toyota’s Canadian manufacturing footprint is the TMMC Blue Springs plant, located in Blue Springs, Mississippi. While not situated within Canadian borders, this facility is strategically positioned to serve the North American market, including Canada. At TMMC Blue Springs, Toyota produces the highly anticipated Corolla, one of the company’s best-selling models worldwide.

In total, Toyota has invested over $8.5 billion in its Canadian manufacturing operations since 1985. This substantial investment underscores the company’s long-term commitment to the Canadian market and its dedication to producing high-quality vehicles locally. By maintaining a robust manufacturing presence in Canada, Toyota not only contributes to the country’s economy but also ensures a reliable supply of vehicles tailored to the unique needs and preferences of Canadian consumers.

 

Top Toyota Models Produced in Canada

Toyota’s manufacturing operations in Canada have played a crucial role in meeting the demand for some of the brand’s most popular models within the country and across North America. The company’s three manufacturing facilities in Ontario have consistently produced high-quality vehicles that have resonated with Canadian consumers.

One of the flagship models produced at Toyota’s Canadian plants is the iconic Toyota Corolla. This compact sedan has been a staple in the Canadian market for decades, offering a perfect blend of reliability, affordability, and fuel efficiency. The Cambridge plant has been responsible for producing millions of Corolla units over the years, catering to both domestic and export markets.

Another model that has been a resounding success for Toyota in Canada is the RAV4. This compact SUV has captured the hearts of Canadian drivers with its versatility, spaciousness, and all-weather capabilities. The Woodstock plant has been the primary production hub for the RAV4, consistently churning out thousands of units every year to meet the ever-growing demand for this popular crossover.

Toyota’s Canadian manufacturing facilities have also played a pivotal role in the production of the Lexus RX, the luxury brand’s best-selling SUV. The Cambridge plant has been responsible for producing this premium vehicle, ensuring that it meets the highest standards of quality and craftsmanship that Lexus is known for.

In addition to these popular models, Toyota’s Canadian plants have also contributed to the production of other vehicles, including the Lexus RX Hybrid, Toyota RAV4 Hybrid, and Toyota Sienna minivan. The flexibility and adaptability of these manufacturing facilities have allowed Toyota to cater to the diverse needs and preferences of Canadian consumers.

 

Toyota’s Extensive Dealership Network in Canada

Toyota’s success in Canada is deeply intertwined with its extensive network of dealerships across the country. With 287 Toyota and Lexus dealerships spanning from coast to coast, the brand has established a strong presence in virtually every major city and town, ensuring that Canadians have convenient access to sales, service, and support.

These dealerships are independently owned and operated under franchise agreements with Toyota Canada Inc. (TCI). While TCI serves as the exclusive distributor of Toyota and Lexus vehicles in Canada, the dealerships are responsible for the critical functions of sales, servicing, and parts supply for customers in their respective regions.

The ownership structure of Toyota dealerships in Canada is designed to foster a sense of local connection and community involvement. As independent businesses, these dealerships are deeply rooted in their communities, with many being family-owned and operated for generations. This model allows dealerships to tailor their approach to the unique needs and preferences of their local customers, while still adhering to Toyota’s rigorous standards for quality, customer service, and brand representation.

Beyond their primary role of selling and servicing vehicles, Toyota and Lexus dealerships in Canada play a crucial part in strengthening the brand’s relationship with customers. These dealerships serve as the face of Toyota in their respective communities, providing a personalized and localized experience that resonates with Canadians. From organizing community events and sponsorships to participating in local charities and initiatives, Toyota dealerships are deeply invested in the well-being of the communities they serve.

 

Spotlight on Popular Toyota Dealerships

Toyota’s extensive dealership network in Canada is a testament to the brand’s commitment to providing exceptional service and customer experiences across the country. With 287 Toyota and Lexus dealerships spanning from coast to coast, each location is independently owned and operated under franchise agreements with Toyota Canada Inc. These dealerships serve as the face of Toyota in their respective communities, offering sales, service, and parts support to Canadian customers.

Among the numerous dealerships, a few stand out for their exceptional performance, customer satisfaction, and community involvement. Here’s a spotlight on some of the most popular Toyota dealerships in Canada:

 

Kentville Toyota (Nova Scotia)

Nestled in the heart of the Annapolis Valley, Kentville Toyota has been serving the residents of Nova Scotia for over three decades. This dealership is renowned for its exceptional customer service, knowledgeable staff, and a wide selection of new and pre-owned Toyota vehicles. Kentville Toyota has consistently been recognized as one of the top-performing dealerships in the region, thanks to its commitment to delivering a seamless car-buying experience.

 

Pickering Toyota (Ontario)

Located in the vibrant city of Pickering, just east of Toronto, Pickering Toyota has established itself as a premier destination for Toyota enthusiasts in the Greater Toronto Area. With a state-of-the-art facility and a vast inventory of vehicles, Pickering Toyota offers a comprehensive range of services, including sales, financing, and maintenance. The dealership’s dedication to customer satisfaction has earned it numerous accolades and a loyal customer base.

 

Markville Toyota (Ontario)

Markville Toyota, situated in the heart of Markham, Ontario, is a standout dealership known for its exceptional customer service and commitment to the local community. With a team of highly trained professionals and a wide selection of Toyota models, Markville Toyota has become a trusted name in the region. The dealership’s involvement in various community initiatives and its focus on sustainability have further solidified its reputation as a responsible corporate citizen.

 

Collingwood Toyota (Ontario)

Nestled in the picturesque town of Collingwood, this dealership has been serving the automotive needs of the local community and visitors alike for years. Collingwood Toyota prides itself on its knowledgeable staff, extensive inventory, and state-of-the-art service facilities. Whether customers are in the market for a rugged Toyota truck or a fuel-efficient hybrid, Collingwood Toyota has something to offer for every lifestyle and budget.

These are just a few examples of the outstanding Toyota dealerships that have made their mark in Canada. With a strong focus on customer satisfaction, community involvement, and a commitment to excellence, these dealerships exemplify Toyota’s dedication to providing exceptional automotive experiences across the country.

 

Toyota’s Canadian Sales Milestones

Toyota’s journey in Canada has been marked by numerous sales milestones, reflecting the brand’s unwavering commitment to the Canadian market and the trust placed in it by millions of customers. From humble beginnings in the 1960s to becoming a household name, Toyota’s sales figures tell a story of sustained growth and success.

In the early years, Toyota’s sales in Canada were modest, but the brand quickly gained traction due to its reputation for quality, reliability, and value. By the late 1970s, Toyota had established a strong foothold in the Canadian market, with annual sales reaching the six-figure mark.

The 1980s and 1990s witnessed Toyota’s meteoric rise in Canada, fueled by the introduction of popular models like the Corolla, Camry, and RAV4. In 1988, Toyota celebrated a significant milestone by selling its one millionth vehicle in Canada, a testament to the brand’s growing popularity and customer loyalty.

As the new millennium dawned, Toyota’s sales momentum continued unabated. In 2004, the company achieved another remarkable feat by surpassing the two million cumulative sales mark in Canada. This achievement highlighted Toyota’s ability to cater to the diverse needs of Canadian consumers with its diverse product lineup.

The 2010s ushered in a new era of success for Toyota in Canada, with the brand consistently ranking among the top-selling automotive manufacturers in the country. In 2015, Toyota reached a remarkable milestone by selling its five millionth vehicle in Canada, cementing its position as a beloved and trusted brand among Canadian consumers.

Today, Toyota’s sales figures in Canada continue to soar, with the brand selling over 200,000 vehicles annually. In 2022, Toyota celebrated a remarkable achievement by surpassing the six million cumulative sales mark in Canada, a testament to the brand’s enduring popularity and the trust placed in it by generations of Canadian drivers.

Toyota’s sales milestones in Canada are a reflection of the brand’s unwavering commitment to delivering high-quality, reliable, and innovative vehicles that meet the diverse needs of Canadian consumers. As Toyota continues to invest in its Canadian operations and introduce new models tailored to the Canadian market, the brand is poised to achieve even greater sales success in the years to come.

 

Toyota’s Localization Efforts in Canada

Toyota’s success in the Canadian market can be attributed to its strategic localization efforts, tailoring its operations, products, and workforce to meet the unique needs and preferences of Canadian consumers. From manufacturing to marketing, Toyota has embraced a localized approach that resonates with Canadians across the country.

One of Toyota’s key localization strategies has been the production of vehicles specifically designed for the Canadian climate and driving conditions. For instance, Toyota’s Canadian manufacturing facilities have implemented specialized testing and engineering processes to ensure their vehicles can withstand the harsh Canadian winters. This includes features like enhanced heating systems, cold-weather battery packages, and all-wheel drive options to navigate snowy and icy roads.

Toyota has also adapted its marketing and advertising campaigns to connect with Canadian audiences on a deeper level. By incorporating Canadian landscapes, local cultural references, and even Canadian celebrities in their advertisements, Toyota has effectively positioned itself as a brand that understands and embraces the Canadian identity.

Furthermore, Toyota has made significant efforts to localize its workforce in Canada. The company has established strong relationships with Canadian universities and technical colleges, recruiting top talent and providing training opportunities for Canadian engineers, designers, and automotive professionals. This not only ensures a skilled local workforce but also fosters a sense of national pride and ownership within Toyota’s Canadian operations.

Toyota’s localization efforts extend beyond just vehicles and personnel. The company has also tailored its customer service and dealership experiences to align with Canadian preferences. From bilingual support to regionally-specific promotions and loyalty programs, Toyota has demonstrated a commitment to meeting the unique needs of its Canadian customer base.

 

Toyota’s Community Involvement in Canada

Beyond its business operations, Toyota has made a concerted effort to give back to Canadian communities and contribute to various social and environmental causes. The company’s corporate social responsibility initiatives in Canada are far-reaching and diverse, reflecting its commitment to being a responsible corporate citizen.

One of Toyota’s most notable community programs in Canada is the Toyota Earth Day Scholarship Program. Established in 1993, this initiative provides financial assistance to students pursuing studies in environmental fields, encouraging the next generation of environmental leaders. Over the years, Toyota has awarded millions of dollars in scholarships, supporting hundreds of Canadian students in their academic pursuits.

Toyota’s philanthropic efforts extend to various charitable organizations as well. The company has a long-standing partnership with the Canadian Red Cross, supporting disaster relief efforts and contributing to humanitarian causes. During times of crisis, Toyota has stepped up to provide financial aid, vehicles, and logistical support to assist communities affected by natural disasters or emergencies.

In the realm of healthcare, Toyota has been a dedicated supporter of organizations like the Canadian Cancer Society and the Sick Kids Foundation. Through corporate donations and employee fundraising initiatives, the company has contributed millions of dollars towards cancer research, pediatric healthcare, and other vital medical causes.

Toyota’s commitment to community involvement also manifests in its support for local sports and cultural events. The company has sponsored numerous community festivals, concerts, and sporting events across Canada, fostering a sense of community spirit and promoting active lifestyles. Additionally, Toyota has partnered with various arts organizations, supporting the preservation and promotion of Canadian cultural heritage.

Furthermore, Toyota recognizes the importance of environmental stewardship and has undertaken various initiatives to protect and preserve Canada’s natural resources. The company has supported reforestation efforts, wildlife conservation programs, and initiatives aimed at reducing its environmental footprint. Toyota’s commitment to sustainability extends beyond its manufacturing operations, as it actively engages in community-based environmental projects.

Through these diverse community involvement initiatives, Toyota has established itself as a responsible corporate citizen in Canada, contributing to the well-being of local communities, supporting educational and healthcare initiatives, and promoting environmental sustainability. By giving back to the communities it serves, Toyota strengthens its ties with Canadians and demonstrates its commitment to being a valuable partner in the country’s social and economic development.

 

Toyota’s R&D Presence in Canada

While Toyota’s global research and development efforts are headquartered in Japan, the company has established a significant R&D presence in Canada to cater to the unique needs and preferences of the Canadian market. Toyota’s commitment to innovation and continuous improvement has led to the establishment of several research centers and testing facilities across the country.

One of Toyota’s most notable R&D facilities in Canada is the Toyota Technical Center, located in Mississauga, Ontario. This state-of-the-art facility serves as a hub for Toyota’s engineering and design efforts in North America, with a particular focus on developing vehicles tailored to the Canadian climate and driving conditions. The center employs hundreds of skilled engineers, designers, and technicians who work on everything from vehicle safety and performance to interior design and ergonomics.

In addition to the Toyota Technical Center, Toyota has established several other research and testing facilities across Canada. For instance, the company operates a cold weather testing facility in Timmins, Ontario, where engineers put Toyota’s vehicles through rigorous testing in extreme cold temperatures and harsh winter conditions. This facility plays a crucial role in ensuring that Toyota’s vehicles can withstand the harsh Canadian winters and perform reliably in challenging environments.

Toyota’s commitment to innovation extends beyond traditional vehicle development as well. The company has established partnerships with several Canadian universities and research institutions to explore cutting-edge technologies and solutions for the automotive industry. For example, Toyota has collaborated with the University of Waterloo on research projects related to autonomous driving, artificial intelligence, and connected vehicle technologies.

Furthermore, Toyota’s design studios in Canada play a vital role in shaping the look and feel of the company’s vehicles. The Toyota Design Studio in Toronto, for instance, has been responsible for the design of several popular models, including the Toyota RAV4, one of the best-selling vehicles in Canada. These design studios work closely with Toyota’s engineering teams to ensure that the company’s vehicles not only look great but also meet the highest standards of functionality, safety, and performance.

 

Toyota’s Plans for the Future in Canada

As Toyota celebrates over 60 years of success in the Canadian market, the automaker is not resting on its laurels. Instead, Toyota has ambitious plans to further strengthen its presence and operations in Canada, with significant investments and innovative strategies in the pipeline.

One of Toyota’s key focuses for the future is to expand its manufacturing capabilities in Canada. The company has announced plans to invest billions of dollars in upgrading and modernizing its existing plants in Cambridge, Woodstock, and Blue Springs. These investments will allow Toyota to increase production capacity, enhance efficiency, and introduce new technologies to stay ahead of the curve.

In addition to bolstering its manufacturing facilities, Toyota is also gearing up to introduce several new and exciting models to the Canadian market. Among the highly anticipated releases are the all-new, fully electric Toyota bZ4X SUV and the next-generation Toyota Crown sedan, both of which are expected to make their Canadian debuts in the coming years.

Toyota’s future plans in Canada also place a strong emphasis on sustainability and electrification. The company has committed to offering a diverse lineup of electrified vehicles, including hybrid, plug-in hybrid, and fully electric models, to cater to the growing demand for eco-friendly transportation solutions. Toyota aims to be a leader in this space, leveraging its expertise in hybrid technology and investing heavily in the development of advanced batteries and charging infrastructure.

Furthermore, Toyota is exploring innovative ways to enhance the customer experience in Canada. This includes the integration of cutting-edge technologies, such as connected car services, over-the-air software updates, and advanced driver assistance systems. The company is also investing in digital platforms and services to streamline the car-buying and ownership experience for Canadian customers.

Lastly, Toyota recognizes the importance of fostering a skilled and diverse workforce in Canada. The company plans to expand its training and development programs, as well as forge partnerships with educational institutions and industry organizations, to nurture local talent and ensure a steady pipeline of skilled professionals for its Canadian operations.

 

Toyota’s Electrification Strategy for Canada

As the world shifts towards a more sustainable future, Toyota has been at the forefront of electrification efforts, and Canada is no exception. The automaker has a comprehensive electrification strategy tailored specifically for the Canadian market, aimed at reducing emissions and promoting sustainable mobility solutions.

Toyota’s electrification strategy in Canada revolves around three pillars: hybrid vehicles, plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs). The company has been a pioneer in hybrid technology, and its popular models like the Prius and RAV4 Hybrid have already made a significant impact on the Canadian market.

Building on this success, Toyota is expanding its hybrid lineup in Canada, offering more options across different vehicle segments. The goal is to make hybrid technology accessible to a wider range of customers, providing them with improved fuel efficiency and lower emissions without sacrificing performance or practicality.

In addition to hybrids, Toyota is also introducing more PHEV models in Canada, such as the Prime and RAV4 Prime. These vehicles offer the best of both worlds, combining the benefits of an electric motor with a gasoline engine for extended range. PHEVs are particularly well-suited for Canadian drivers who need to navigate longer distances while still reducing their environmental impact.

However, Toyota’s ultimate goal is to transition to a fully electric future, and the company is actively developing and launching BEVs for the Canadian market. The bZ4X, Toyota’s first mass-produced BEV, has already made its debut in Canada, offering a range of up to 500 kilometers on a single charge. More BEV models are expected to follow in the coming years, catering to different consumer needs and preferences.

To support this electrification strategy, Toyota is investing in charging infrastructure across Canada. The company is collaborating with various partners to establish a robust network of charging stations, making it more convenient for Canadians to embrace electric mobility. Additionally, Toyota is exploring innovative solutions like vehicle-to-home (V2H) and vehicle-to-grid (V2G) technologies, which could potentially help integrate electric vehicles into the broader energy ecosystem.

Sustainability is at the core of Toyota’s electrification efforts in Canada. The company is committed to reducing its environmental footprint throughout the entire product lifecycle, from manufacturing to end-of-life vehicle management. Toyota is also actively promoting eco-driving education and awareness campaigns to encourage more sustainable driving habits among Canadian consumers.

 

Challenges Faced by Toyota in the Canadian Market

Despite its long-standing success and commitment to the Canadian market, Toyota has faced several challenges over the years. One of the primary hurdles has been the intense competition from other automotive giants, both domestic and international, vying for a share of the lucrative Canadian market.

Domestic manufacturers like General Motors, Ford, and Stellantis have leveraged their deep roots and brand loyalty in Canada, making it difficult for Toyota to gain significant market share in certain segments. Additionally, other Japanese and European automakers have introduced compelling models, intensifying the competition across various vehicle categories.

Supply chain disruptions have also posed a significant challenge for Toyota’s Canadian operations. The COVID-19 pandemic, natural disasters, and geopolitical tensions have all contributed to shortages of critical components, such as semiconductors, leading to production delays and inventory shortages at dealerships across Canada.

Furthermore, fluctuations in exchange rates and the implementation of trade barriers, such as tariffs, have impacted Toyota’s ability to maintain competitive pricing and profitability in the Canadian market. The renegotiation of trade agreements, such as the United States-Mexico-Canada Agreement (USMCA), has added complexity and uncertainty to Toyota’s operations in North America.

Another challenge Toyota has faced in Canada is the evolving consumer preferences and regulatory landscape. As Canadians increasingly prioritize environmentally friendly and sustainable transportation options, Toyota has had to adapt its product lineup and accelerate its electrification efforts to meet these changing demands while complying with stringent emissions regulations.

Despite these challenges, Toyota has consistently demonstrated its resilience and ability to adapt, leveraging its global expertise, advanced manufacturing capabilities, and commitment to innovation to overcome obstacles and maintain its position as a leading automotive brand in Canada.

 

Toyota’s Workforce and Talent in Canada

Toyota’s success in Canada is intrinsically tied to its dedicated and skilled workforce. With over 8,500 employees across its Canadian operations, Toyota has fostered a culture of excellence and innovation within its ranks. The company’s commitment to attracting and retaining top talent has been a driving force behind its growth and success in the Canadian market.

Toyota has implemented various initiatives to attract and nurture talent in Canada. The company actively partners with leading universities and technical institutions, offering internship and co-op opportunities to promising students. These programs not only provide hands-on experience but also serve as a pipeline for identifying and recruiting the brightest minds in the industry.

Furthermore, Toyota places a strong emphasis on employee training and development. The company’s comprehensive training programs are designed to equip employees with the latest skills and knowledge required to excel in their respective roles. From technical training for manufacturing personnel to leadership development programs for management, Toyota invests heavily in upskilling its workforce to ensure they remain at the forefront of industry advancements.

One of Toyota’s flagship initiatives in this regard is the Toyota Way, a philosophy that emphasizes continuous improvement, respect for people, and a relentless pursuit of excellence. This philosophy permeates every aspect of the company’s operations, fostering a culture of collaboration, innovation, and customer-centricity among its employees.

Toyota also recognizes the importance of diversity and inclusion in building a talented and dynamic workforce. The company actively promotes equal opportunities and embraces diversity in its hiring and promotion practices, creating an environment where employees from diverse backgrounds can thrive and contribute their unique perspectives.

By investing in its workforce and fostering an environment that nurtures talent, Toyota has cultivated a strong and loyal employee base in Canada. This dedicated workforce has played a pivotal role in driving the company’s success, ensuring that Toyota remains a formidable force in the Canadian automotive industry for years to come.

 

Looking Ahead: Toyota’s Future in Canada

As Toyota celebrates over 60 years of operations in Canada, the company’s deep roots and unwavering commitment to the Canadian market are evident. From its humble beginnings as a vehicle importer to establishing a robust manufacturing presence and an extensive dealership network, Toyota has truly made Canada its home away from home.

Looking ahead, Toyota’s future in Canada appears bright and promising. The automaker has consistently demonstrated its dedication to the Canadian market through substantial investments, localization efforts, and a strong focus on producing vehicles domestically. With over $8.5 billion invested in its Canadian manufacturing operations since 1985, Toyota’s commitment to the country is undeniable.

As the automotive industry undergoes a significant transformation towards electrification and sustainable mobility solutions, Toyota is well-positioned to lead the charge in Canada. The company’s electrification strategy, which includes the development and production of hybrid, plug-in hybrid, and fully electric vehicles, is expected to play a pivotal role in shaping the future of transportation in the country.

Furthermore, Toyota’s ongoing investments in research and development (R&D) activities in Canada suggest a continued focus on innovation and technological advancements. By leveraging the expertise of Canadian talent and collaborating with local academic institutions and research centers, Toyota can drive the development of cutting-edge technologies that cater to the unique needs and preferences of Canadian consumers.

Beyond its business operations, Toyota’s future in Canada is also intertwined with its commitment to corporate social responsibility and community involvement. The company’s initiatives in areas such as environmental sustainability, education, and community development are likely to continue, further strengthening its ties with local communities across the country.

As Toyota navigates the evolving automotive landscape, its deep-rooted presence and long-standing history in Canada position the company as a trusted and reliable partner for Canadian consumers. With a strong foundation and a forward-looking vision, Toyota’s future in Canada promises to be filled with exciting developments, innovative products, and a continued dedication to serving the needs of the Canadian market.

Get Approved Today

See if you qualify in under 60 seconds

Questions About Toyota Ownership

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles in Canada. TCI is a wholly owned subsidiary of Toyota Motor North America which is itself a subsidiary of Toyota Motor Corporation based in Japan.

Toyota has had operations in Canada for over 60 years. Toyota Canada Inc. was first established in 1964 and the company has since grown into a major automaker in the country. As of 2024, Toyota has sold over 6 million vehicles through its national network of 287 Toyota and Lexus dealerships across Canada.

Toyota has three manufacturing plants located in Cambridge, Ontario, Woodstock, Ontario and Whitehorse, Yukon. The Cambridge plants produce the Toyota Corolla, Lexus RX 350/450h and Toyota RAV4. The Woodstock plant makes the RAV4 and RAV4 Hybrid while the Whitehorse plant makes various parts and components.

As of 2024, Toyota employs over 8,500 people at its manufacturing plants and national headquarters in Ontario. When accounting for Toyota and Lexus dealership employees across Canada, the total number is estimated to be over 25,000 jobs that Toyota supports nationwide.

Toyota Canada Inc.’s national headquarters is located at:

1 Toyota Place

Toronto, ON M1H 1H9

Some of the most popular Toyota vehicle models sold in Canada include the Toyota RAV4, Toyota Corolla, Toyota Camry, Toyota Highlander, Toyota Tacoma, Toyota Tundra, Toyota 4Runner, Toyota Prius and more. Luxury Lexus vehicles are also available from Toyota dealerships.

Toyota currently offers hybrid options on vehicles like the Toyota RAV4 Hybrid, Toyota Highlander Hybrid, Toyota Sienna Hybrid, Lexus RX 450h and more. By 2025 Toyota is aiming to offer hybrid options across nearly all of its lineup.

Yes, the first all-electric vehicle from Toyota called the bZ4X is expected to launch in Canada sometime in 2023. Additional Toyota EVs are also planned for the coming years as Toyota ramps up its electric vehicle strategy globally.

The Toyota RAV4 compact SUV is currently Toyota’s top-selling model in Canada with over 50,000 units sold per year. The RAV4 consistently outsells all other SUVs in Canada and is Toyota Canada’s most popular vehicle.

Some recent Canadian awards for Toyota include 2023 Best Overall Brand Award from AutoTrader, 2023 Best Brand Award Midsize/Full-Size Pickup Truck for the Toyota Tundra and 2023 Best Brand Award Hybrid Powertrains. The Toyota RAV4 Hybrid also won 2023 Canadian Utility Vehicle of the Year.

Yes. Toyota has invested over $8.5 billion into Canadian manufacturing operations since 1985. Toyota vehicles built in Canada include the Toyota RAV4, RAV4 Hybrid, Corolla, Lexus RX 350/450h and parts/components for other North American Toyota plants.

Yes. Many Toyota SUVs, trucks and AWD vehicles are well equipped to handle Canadian winters and snow with features like available AWD/4WD systems, winter driving modes and advanced traction/stability control systems. Toyota also conducts cold weather testing to ensure reliability.

The Toyota Canada Inc. museum is located next to Toyota’s head office in Toronto, Ontario. The museum showcases vintage Toyota vehicles sold in Canada over the decades along with historical company artifacts, photos, documents and more from Toyota’s over 60 years in Canada.

Toyota dealerships provide services like oil changes, tire rotations, multi-point inspections, brake repairs, battery replacement, wiper installation, air filters, detailing and more. Additional services offered include genuine Toyota parts, Toyota accessories, financing, leasing, insurance and service plan options.

Yes. All new Toyota vehicles sold in Canada come with complimentary Toyota Roadside Assistance for 3 years/60,000 km. Services include battery boosting, emergency fuel delivery, flat tire changes, lockout service, towing and winching if stuck. Extended plans can also be purchased.

While Toyota has design studios globally, Toyota Motor Engineering & Manufacturing North America located in Michigan oversees much of the design engineering and development for Toyota trucks, SUVs and vehicles made/sold in North America.

Toyota has sustainability initiatives in Canada such as hybrid and EV options to reduce emissions, using recycled materials in vehicles, reduced packaging waste, energy-efficient manufacturing plants and supporting reforestation projects to help offset their environmental footprint in Canada.

Yes. Toyota has a longstanding reputation for safety and reliability. Many Toyota models achieve top safety picks from organizations like IIHS and NHTSA. All Toyota vehicles come standard with advanced safety features like Toyota Safety Sense that includes pre-collision warning, pedestrian detection, lane departure alerts and more.

Get Approved Today

See if you qualify in under 60 seconds